Experience

Axiom Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• CEO | Innovative Marketing and Sales Strategies

  • 1992 - 31 years

  Greater Minneapolis-St. Paul Area CEO and Founder of Axiom. Axiom specializes in serving manufacturers and retailers of durable products. Primary markets include: horticulture, agriculture, food manufacturing, building products, landscaping and turf management. Axiom specializes in insight- and innovation-driven marketing. Axiom identifies insights that improve customer experience and then develops insight- and innovation-driven marketing communication programs that trigger purchase behavior. Axiom is headquartered… Show more CEO and Founder of Axiom. Axiom specializes in serving manufacturers and retailers of durable products. Primary markets include: horticulture, agriculture, food manufacturing, building products, landscaping and turf management. Axiom specializes in insight- and innovation-driven marketing. Axiom identifies insights that improve customer experience and then develops insight- and innovation-driven marketing communication programs that trigger purchase behavior. Axiom is headquartered in Minneapolis and operates satellite offices in Cedar Rapids, Washington D.C., Charlotte and Lincoln. Show less



Mona, Meyer & McGrath (now Weber Shandwick)

• Account Supervisor | Innovative Marketing and Sales Strategies

  • 1985 - 1991

  Greater Minneapolis-St. Paul Area Helped launch the building products practice. Services included: customer insights, strategy and planning, marketing communications benchmarking, program management, journalist contacts, online content creation, copywriting, video production, and event management. Helped launch 50+ new products for Toro, Weyerhaeuser, Better Homes & Gardens, Polaris, Hasbro and Ciba Geigy (now Syngenta). Created first-ever agency measurement tools to determine efficacy and ROI of marketing communications… Show more Helped launch the building products practice. Services included: customer insights, strategy and planning, marketing communications benchmarking, program management, journalist contacts, online content creation, copywriting, video production, and event management. Helped launch 50+ new products for Toro, Weyerhaeuser, Better Homes & Gardens, Polaris, Hasbro and Ciba Geigy (now Syngenta). Created first-ever agency measurement tools to determine efficacy and ROI of marketing communications programming. Recipient of 12 marketing effectiveness awards. Invited by management to be one of a select group of key management personnel after the agency was purchased by Shandwick. Show less



Miller Meester Advertising

• United States
• Advertising Services

• Assistant Account Executive | Agriculture Sales and Marketing

  • 1983 - 1985

  Greater Minneapolis-St. Paul Area One of North America's largest ag advertising agencies serving ag chem, seed, animal pharma and equipment. Services included: content creation, newsletters, video production, journalist contacts, and event execution. Clients included: American Cyanamid (now BASF), Pioneer Seeds, IMC (now Mosaic and American Simmental Association.