Experience

PMMI Media Group
• United States
• Technology, Information and Media
• 1 - 100 Employee
• Senior Director, Content and Brand Growth

  • Sep 2022 - Sep 2023


Simpler Media Group, Inc.

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Vice President, Editor in Chief

  • Jun 2020 - Sep 2022

  Led brand strategy, content development and product development for Reworked.co, a digital native publication covering the rise of remote work and the digital workplace, and the Digital Workplace Experience (now called Reworked Connect), an affiliated event series. Set and managed budgets, aligned product development and marketing initiatives to achieve audience development and revenue goals, and worked across a matrixed organization to achieve aggressive growth targets. Sample… Show more Led brand strategy, content development and product development for Reworked.co, a digital native publication covering the rise of remote work and the digital workplace, and the Digital Workplace Experience (now called Reworked Connect), an affiliated event series. Set and managed budgets, aligned product development and marketing initiatives to achieve audience development and revenue goals, and worked across a matrixed organization to achieve aggressive growth targets. Sample Accomplishments: • Built an engaged and qualified audience of 30,000 professionals through digital content. • Led development of two podcasts and served as a primary host of the Get Reworked podcast for more than 40 episodes. • Pioneered the use of live content engagement channels, including LinkedIn Live and Twitter Spaces. • Launched the Reworked IMPACT awards in partnership with Simpler Media's research team to recognize employee experience and workplace technology leaders. • Worked with a team of researchers to develop the bi-annual State of the Digital Workplace report on the future of work. Show less Led brand strategy, content development and product development for Reworked.co, a digital native publication covering the rise of remote work and the digital workplace, and the Digital Workplace Experience (now called Reworked Connect), an affiliated event series. Set and managed budgets, aligned product development and marketing initiatives to achieve audience development and revenue goals, and worked across a matrixed organization to achieve aggressive growth targets. Sample… Show more Led brand strategy, content development and product development for Reworked.co, a digital native publication covering the rise of remote work and the digital workplace, and the Digital Workplace Experience (now called Reworked Connect), an affiliated event series. Set and managed budgets, aligned product development and marketing initiatives to achieve audience development and revenue goals, and worked across a matrixed organization to achieve aggressive growth targets. Sample Accomplishments: • Built an engaged and qualified audience of 30,000 professionals through digital content. • Led development of two podcasts and served as a primary host of the Get Reworked podcast for more than 40 episodes. • Pioneered the use of live content engagement channels, including LinkedIn Live and Twitter Spaces. • Launched the Reworked IMPACT awards in partnership with Simpler Media's research team to recognize employee experience and workplace technology leaders. • Worked with a team of researchers to develop the bi-annual State of the Digital Workplace report on the future of work. Show less



Human Capital Media (Now BetterWork Media Group)

• United States
• Media Production
• 1 - 100 Employee

• Vice President, Chief Content Officer

  • Apr 2017 - May 2020

  Led content strategy, product development, internal and external communications, and digital transformation for Human Capital Media, the largest media company in the human capital industry and publishers of Chief Learning Officer, Talent Management and Workforce magazines. Set and managed budgets, aligned product and content initiatives with growth strategies and ensured positive financial performance. Managed and mentored a cross-functional team of employees in marketing, content, design and… Show more Led content strategy, product development, internal and external communications, and digital transformation for Human Capital Media, the largest media company in the human capital industry and publishers of Chief Learning Officer, Talent Management and Workforce magazines. Set and managed budgets, aligned product and content initiatives with growth strategies and ensured positive financial performance. Managed and mentored a cross-functional team of employees in marketing, content, design and event production by identifying stretch goals, creating performance objectives and providing development opportunities and support. Sample Accomplishments: • Grew the company's audience to 3M unique web visitors, 650,000 newsletter recipients, and a highly qualified database of 550,000 HR and enterprise learning professionals. • Created CLO Accelerator, a first-of-its-kind digital education platform for next generation chief learning officers and enterprise learning and development leaders. • Launched a new podcast series, achieving an average growth rate of 21% per month in unique downloads. • Redeveloped legacy website and increased unique visitors by 39%, boosted time on page by 66% and dropped exit rate by 50% year over year. • Led the CLO Symposium and CLO Breakfast Club to record-setting revenue and attendance numbers.

• Vice President, Editor in Chief

  • Aug 2014 - Mar 2017

  Managed the editorial function for the largest integrated media company serving the human capital management and workforce development industries. Led the team that creates content for Chief Learning Officer, Talent Management and Workforce magazines along with their associated websites and digital products including multimedia, video, research services and online and in-person events. Developed corporate strategy, monitored financial performance, including budgeting, staff development, digital… Show more Managed the editorial function for the largest integrated media company serving the human capital management and workforce development industries. Led the team that creates content for Chief Learning Officer, Talent Management and Workforce magazines along with their associated websites and digital products including multimedia, video, research services and online and in-person events. Developed corporate strategy, monitored financial performance, including budgeting, staff development, digital analytics and performance management, digital analytics and SEO, social media and content strategy. Sample Accomplishments: • Launched new video production capability, creating more than 100 video projects and adding $100K of new revenue via live-streamed events. • Defined, developed and implemented strategy for custom content featuring thought leadership white papers and associated multimedia that delivered $150K in new revenue in first year. • Served as the company’s primary spokesperson in external media and industry events, featured as a subject matter expert in the Chicago Tribune and Miami Herald. • Promoted to chief content officer.

• Vice President, Editorial Director

  • Jan 2009 - Aug 2014

  Led a team of 10 editors to produce four industry-leading trade magazines in the human resources industry (Chief Learning Officer magazine, Diversity Executive magazine, Talent Management magazine and Workforce magazine). Sample Accomplishments: • Led a cross-functional team to define, develop and launch CLO Learning Elite, an industry benchmarking and affiliated awards program to recognize the best companies for enterprise learning and development. Winners include AT&T, Accenture… Show more Led a team of 10 editors to produce four industry-leading trade magazines in the human resources industry (Chief Learning Officer magazine, Diversity Executive magazine, Talent Management magazine and Workforce magazine). Sample Accomplishments: • Led a cross-functional team to define, develop and launch CLO Learning Elite, an industry benchmarking and affiliated awards program to recognize the best companies for enterprise learning and development. Winners include AT&T, Accenture, General Mills and Qualcomm. • Launched a research and advisory services function to conduct original research and provide benchmarking services to readers. • Expanded digital and in-person events to include a new three-day conference and six-city regional event series that added $1 million in revenue. • Launched new blog channels and video series that boosted online traffic by 15 percent. • Oversaw 2013 acquisition of Workforce magazine from Crain Communications and promoted to editor in chief.

• Editorial Director

  • May 2007 - Dec 2008

  Edited three monthly business magazines (Chief Learning Officer, Certification Magazine, Talent Management) covering the human resources and technology industry. Managed a staff of seven editors to produce a variety of stories for print and the web. Selected speakers and developed engaging in-person conferences and online webinars. Served as a member of the company’s management team. Successfully launched Diversity Executive, a new magazine aimed at senior leaders of corporate diversity and… Show more Edited three monthly business magazines (Chief Learning Officer, Certification Magazine, Talent Management) covering the human resources and technology industry. Managed a staff of seven editors to produce a variety of stories for print and the web. Selected speakers and developed engaging in-person conferences and online webinars. Served as a member of the company’s management team. Successfully launched Diversity Executive, a new magazine aimed at senior leaders of corporate diversity and inclusion programs, that was named one of the top three best new publications of 2008 by American Business Media. Oversaw editorial rebranding of company to Human Capital Media and promoted to vice president.



Houghton Mifflin Co./CCI

• Marketing/Technical Writer

  • 2003 - 2006

  Write and edit original content for pre-K through grade 3 literacy programs. Review, edit and revise lessons for teacher’s guide and other educational materials. Develop, write and edit targeted marketing materials and copy for internal and external corporate communications. Manage freelance editors and writers. Write and edit original content for pre-K through grade 3 literacy programs. Review, edit and revise lessons for teacher’s guide and other educational materials. Develop, write and edit targeted marketing materials and copy for internal and external corporate communications. Manage freelance editors and writers.



Mountain Living Magazine, a Pulitzer Newspapers Publication

• Editor in Chief

  • Aug 2001 - Dec 2003

  Edited a monthly lifestyle magazine covering northern Arizona. Managed a staff of nine editors, salespeople and graphic artists. Developed and managed annual and monthly budgets. Wrote up to three feature stories, two columns and four shorter stories per month. Oversaw design and layout from beginning to end. Worked with outside vendors for printing and managed circulation. Awarded general manager duties in December 2002, overseeing editorial, production and advertising departments. Edited a monthly lifestyle magazine covering northern Arizona. Managed a staff of nine editors, salespeople and graphic artists. Developed and managed annual and monthly budgets. Wrote up to three feature stories, two columns and four shorter stories per month. Oversaw design and layout from beginning to end. Worked with outside vendors for printing and managed circulation. Awarded general manager duties in December 2002, overseeing editorial, production and advertising departments.



Flagstaff Live, a Pulitzer Newspapers Publication

• Managing Editor

  • Jul 2000 - Dec 2003

  Managed a staff of three editors and three graphic artists for a weekly arts and entertainment newspaper. Developed leads, researched ideas and assigned stories to freelance writers. Edited submissions for style and content. Supervised student interns. Wrote up to three feature-length stories per month and compiled listings for the weekly calendar of events. Managed a staff of three editors and three graphic artists for a weekly arts and entertainment newspaper. Developed leads, researched ideas and assigned stories to freelance writers. Edited submissions for style and content. Supervised student interns. Wrote up to three feature-length stories per month and compiled listings for the weekly calendar of events.



Leupp Schools Inc.

• United States
• 1 - 100 Employee

• English Teacher

  • Aug 1999 - May 2001

  Taught English to 170 students in grades eight through 12 at a rural school on the Navajo Nation in Arizona. Led the school’s efforts to revise reading curriculum and develop schoolwide reading program. Coached boys’ and girls’ basketball teams and served as interim athletic director. Taught English to 170 students in grades eight through 12 at a rural school on the Navajo Nation in Arizona. Led the school’s efforts to revise reading curriculum and develop schoolwide reading program. Coached boys’ and girls’ basketball teams and served as interim athletic director.



Hopi Jr/Sr High School

• English Teacher

  • Aug 1998 - May 1999

  Taught English to 110 students in grades seven through 11 at a school on the Hopi Reservation in northern Arizona. Assisted in the revision of the school’s curriculum. Coached boys’ football and basketball teams. Taught English to 110 students in grades seven through 11 at a school on the Hopi Reservation in northern Arizona. Assisted in the revision of the school’s curriculum. Coached boys’ football and basketball teams.



Peace Corps

• United States
• International Affairs
• 700 & Above Employee

• Volunteer

  • Nov 1994 - Dec 1996

  Served as U.S. Peace Corps volunteer in Papua New Guinea. Taught English as a second language to 150 students in grades seven through 10 at Pangia High School in the Southern Highlands Province. Assisted in the management of the school library. Presented in-services to fellow teachers. Ordered and distributed school supplies. Served as U.S. Peace Corps volunteer in Papua New Guinea. Taught English as a second language to 150 students in grades seven through 10 at Pangia High School in the Southern Highlands Province. Assisted in the management of the school library. Presented in-services to fellow teachers. Ordered and distributed school supplies.