Experience

SKYGEN

• United States
• Hospitals and Health Care
• 300 - 400 Employee

• Provider Marketing/Communications Specialist

  • Feb 2018 - Present

  Responsibilities include developing and implementing strategic marketing/communication content to SKYGEN's healthcare provider and member community. Responsibilities include developing and implementing strategic marketing/communication content to SKYGEN's healthcare provider and member community.



DentaQuest

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Senior Marketing Specialist - Strategic Business Communications

  • Jun 2016 - Jun 2017

  Responsibilities include developing and implementing strategic communications that win and retain client business for the organization. Conducted competitive analysis in order to identify strengths, weaknesses and opportunities. *Developed key themes and compelling narratives that differentiate DentaQuest from the competition. *Positioning DentaQuests products and services through a strong understanding of the target audience and their key needs. Responsibilities include developing and implementing strategic communications that win and retain client business for the organization. Conducted competitive analysis in order to identify strengths, weaknesses and opportunities. *Developed key themes and compelling narratives that differentiate DentaQuest from the competition. *Positioning DentaQuests products and services through a strong understanding of the target audience and their key needs.



Johnson Controls

• Ireland
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Senior Marketing Communications Consultant

  • Apr 2016 - Jun 2016

  Developed communications collateral for the new software procurement system which was a key component tool used during the spin-off. *Developed process documentation to help with system adaption to ensure the new procurement process is understood. *Worked directly with end users to understand their documentation needs. Developed communications collateral for the new software procurement system which was a key component tool used during the spin-off. *Developed process documentation to help with system adaption to ensure the new procurement process is understood. *Worked directly with end users to understand their documentation needs.



Scion Dental

• Consultant - Senior Communications Specialist

  • Aug 2015 - Dec 2015

  Developed and implemented strategic communications to recruit and retain dental networks for 10 multi-state markets (1.2 million potential members) for a major health care organization. Successfully managed communication processes for market implementations and go-live-launches for providers (7,000+). Established project deliverables for new markets and created process workflows that supported health plan objectives. Collaborated with leadership, operational and IT teams during the collateral development process. • Managed creation of implementation documentation which included Go-Live presentations and training collateral • Developed market specific documentation which enabled recruiters to add and retain dental network providers • Created Market specific collateral for IT system builds (Appeal’s, EOB, EOP, NOA) • Established best practices and standardization to ensure consistency of collateral, processes and workflows • Translated Health Care Policies information into meaningful provider communications • Created Share point structures for 15 markets enabling implementation content and processes to be shared and archived • Managed the development of reference materials used by the internal Provider Relations team Show less



Rockwell Automation

• United States
• Automation Machinery Manufacturing
• 700 & Above Employee

• Senior Consultant - IT Readiness Senior Communication Lead

  • Oct 2014 - Dec 2014

  Developed and matured software roll-out strategy that facilitates behavior change to global workforce audiences enabling enhanced workforce efficiency and production. Generated engaging narratives that foster awareness and adaption of new software. Key solution components included; Phased User Testing, Communication Timeline/Deliverables, and Stakeholder Sponsorship. • Developed customer facing communications, project artifacts and meeting collateral that enable workforce efficiency and improved production. • Enhanced SharePoint sites which increased traffic flow and simplified site navigation • Managed and produced creative content, that translated strategies and ideas into accountable solutions • Engaged with project teams to generate and foster seed ideas for improving business efficiency Show less



Northwestern Mutual

• United States
• Financial Services
• 700 & Above Employee

• Contractor - Senior Communications Lead - Information Risk Management (IRM)

  • Sep 2010 - Apr 2014

  Successfully developed and implemented strategies that employees utilized to protect confidential client information and avert potential data breaches. Collaborated with creative teams to develop effective risk awareness narratives and engagement elements to facilitate behavior changes. Generated effective and creative ideas which helped translate strategic plans into accountable solutions. Incorporated measurement/feedback strategies into messaging content and campaigns to gauge penetration and efficiencies. • Translated password strategies into application solutions that users tested with real time feedback during annual tradeshow (1,000+ impressions), using current technology trends • Increase understanding of messaging and facilitated behavior change through the development of new communication channels and tools based upon key analysis and metrics. • Conducted brainstorming sessions for websites and SharePoint sites, used the results to redesign the sites which increased traffic flow and simplified site navigation. • Developed a solution process from a “potential threats” strategy which included course of action procedures, clear expectations on delivery, and communication elements. • Collaborated with creative team to design an anti-phishing pilot program for external clients based off of current technology trends which resulted in increase awareness and fostered expanded participation in future programs. • Collaborated with creative team to design and implement security and privacy information on nm.com influencing external clients to protect their confidential information. Show less



Metavante

• Financial Services
• 400 - 500 Employee

• Manager-Client Communications

  • Jun 2007 - Jul 2009

  Enhanced company brand through communication and marketing channels which enabled Metavante to build on client sales. Successfully developed and implemented measurement/feedback strategies which streamlined sales and marketing collateral. Managed collateral development team that had responsibilities for tradeshows, websites and sales materials. • Developed executive magazine which extended Metavante’s brand to over 8,000 customers. • Established impactful client satisfaction analytics, used results to produce targeted collateral. • Engaged with project teams to improve business efficiencies , initiated development of toolkit to assist client and sales teams to use for message penetration and future sales opportunities. • Constructed viable relationships with executive leadership, management, and stakeholders which enabled alignment and support for multiple marketing/communications initiatives. • Managed process improvement team resulting in cutting collateral development time by 1/3. Show less



ITT Inc.

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Manager of Marketing & Communications

  • May 2004 - Dec 2006

  Successfully developed and implemented strategic branding plan which enabled ITT to expand its client base and build sales opportunities. Generated complex communications strategies and solutions for business reorganization and acquisitions that enabled greater business efficiencies. Configured distinctive tradeshow elements, which enhanced user experience and offered unique narratives and engagement opportunities. Solutions architect configuring umbrella companies, brands and technology platforms. • Conducted and participated in brainstorming sessions and focus groups with external and internal clients to gather feedback and research for expanding business capabilities, branding initiatives and company reorganization. • Developed and implemented multiple branding and communication narratives which facilitated reorganizing twelve companies into three global regions operating as one global ITT brand. • Developed strategic integrated marketing/communications plans that supported $50M business acquisitions. • Created a global communication portal with multiple channels that delivered information to internal audiences on the reorganization and branding projects. • Redesigned ITT’s external website site which reflected ITT’s new capabilities, brand and technology platforms. • Managed team ($500K budget) with responsibilities for global tradeshow, website and sales collateral development. • Constructed viable relationships with executive leadership, management, partners and stakeholders which enabled alignment and support for multiple marketing/communications initiatives. • Consulted with product managers to establish requirements and assess needs to produce innovative marketing applications. Show less



Briggs & Stratton

• Manufacturing
• 700 & Above Employee

• Communications Manager

  • Mar 1996 - Apr 2004

  Successfully developed and implemented communication and marketing strategies that reflected Briggs & Stratton’s innovative product technology to its client base. Consulted with product managers to establish requirements and assess needs to produce innovative marketing materials. Established new communication channels to augment company’s internal brand. • Produced Product/Corporate related press releases and kits - (2,000,000 global impressions). • Created and managed Briggs & Stratton’s initial Website and served on the redesign development team for the company’s internal website. • Developed and implemented strategic communication campaign for Briggs & Stratton’s onsite Quad Med Health/Fitness Centers. • Collaborated with creative teams to develop marketing, communication, sales, and tradeshow collateral. • Directed production teams on multiple internal/external company publications (circ. 50,000). • Constructed viable relationships with executive leadership, management,and stakeholders which enabled alignment and support for multiple marketing/communications initiatives. • Conducted brainstorming sessions and focus groups with internal clients to gather feedback and research for analysis and penetration of internal publications. • Directed and launched corporate-wide videoconferencing system. Show less