Experience

Spiny.ai

• United States
• Software Development
• 1 - 100 Employee

• Strategic Advisor

  • Aug 2023 - Present

  Greater Baltimore/Washington DC



United Airlines

• United States
• Airlines and Aviation
• 700 & Above Employee

• Managing Director, Business Development at MileagePlus

  • Aug 2023 - Present

  Greater Chicago Area



U of Digital

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• U of Digital Expert

  • Mar 2022 - Present

  United States Programmatic advertising veteran with expertise in CTV/OTT, Identity, SSP/DSP, Identity



ICARO™ Media Group

• United States
• Software Development
• 1 - 100 Employee

• Chief Revenue Officer (CRO)

  • Aug 2022 - Aug 2023

  New York, New York, United States ICARO empowers Global Telecoms, Media Companies and Broadcast television networks, with over 220M subscribers under contract in LATAM, Europe and North America, to create personalized content offerings and digital experiences for their customers. - Led Global re-organization of the Sales and Business Development teams across LatAm, EMEA and NAR, focusing on process reengineering, roles and responsibilities definition, new business, and existing business growth planning - Lead… Show more ICARO empowers Global Telecoms, Media Companies and Broadcast television networks, with over 220M subscribers under contract in LATAM, Europe and North America, to create personalized content offerings and digital experiences for their customers. - Led Global re-organization of the Sales and Business Development teams across LatAm, EMEA and NAR, focusing on process reengineering, roles and responsibilities definition, new business, and existing business growth planning - Lead strategic partnerships and M&A to grow ICARO’s global footprint for streaming, eCommerce, gaming and monetization - Global Strategy lead for AI (Artificial Intelligence) product suite. Leading ongoing effort to develop multiple product offerings leveraging our proprietary AI. Show less



Yahoo

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Vice President, Global Partnerships

  • Jan 2018 - Jan 2022

  Baltimore, Maryland, United States Member of Verizon leadership team (top 300) and responsible for Verizon Media / Yahoo's strategic supply partnerships. - Led the North American Premium Supply sales organization to 65% annual revenue growth from 2018 to 2021 through strategic partnerships, successful adoption and growth of new formats (CTV, Native, and others), and disciplined operational excellence. - Industry leader for Identity and Data. Championed successful go to market for ConnectID inclusive of publisher… Show more Member of Verizon leadership team (top 300) and responsible for Verizon Media / Yahoo's strategic supply partnerships. - Led the North American Premium Supply sales organization to 65% annual revenue growth from 2018 to 2021 through strategic partnerships, successful adoption and growth of new formats (CTV, Native, and others), and disciplined operational excellence. - Industry leader for Identity and Data. Championed successful go to market for ConnectID inclusive of publisher adoption, multiple publications across industry trades, and several speaking engagements on behalf of ConnectID, and the programmatic landscape’s opportunity for identify and data. - Led the supply team through 4 seamless platform and exchange integrations, as a result of legacy acquisitions. As of 2021, Y! Will operate its exchange on 1 SSP (from 4 historically) - Brightroll SSP (2018) - Millennial Media (2019) - Marketplace (2020) - Adap.tv (2021) - Integrated and restructured Video Syndication team and respective PNL to achieve 220% EBITDA growth ‘21 v ‘18 - Developed the Employee Passport program, which is designed to provide employees with a clear path to career and professional development, focusing on individual accountability for their path, and constructive dialogue with their leader.. The program includes CliftonStrengths assessment, creation and execution of quarterly professional growth goal, Manager / Coaching Habits training for leaders, and clear objective benchmarks to assess progress for employee and lead. Show less



AOL

• United States
• Software Development
• 700 & Above Employee

• Vice President, Client Services and Operations

  • Jun 2015 - Dec 2017

  Baltimore, Maryland Area Publisher Platforms CSO organization is a true client services, operations and analysis group within supply providing clear distinction between a seller organization that is focused on new business and client development, and client services, focused on revenue growth, operational efficiency, and scaled analysis. - Promoted to VP from Sr Director in Feb 2016 - Created an operative support organization with inclusive of Account Management, Supply and Demand Analysis, Technical… Show more Publisher Platforms CSO organization is a true client services, operations and analysis group within supply providing clear distinction between a seller organization that is focused on new business and client development, and client services, focused on revenue growth, operational efficiency, and scaled analysis. - Promoted to VP from Sr Director in Feb 2016 - Created an operative support organization with inclusive of Account Management, Supply and Demand Analysis, Technical Support, and Sales and Engineering for the newly established One for Publishers Sales organization - Global revenue grew 20% to north of $1.15B, 2016 v 2015 during Supply CSO's first year of support to One for Publishers. Our structure complimented the goals and needs of the greater sales team, allowing our sellers to be externally facing, while we showcased operational excellence through internal and external partner management. - Successfully integrated the Adap.tv to the greater Aol/One for Pubs organization in 2017. Video revenue grew 30% YoY ('18 v '17) through standardization of processes, establishment of clear and objective metrics for growth, introduction of analyst partnerships, and strengthening of Product partnerships driven by the voice of the customer. - Championed Analyst and Account Management support to new product growth and resource allocation for Header Bidding, which saw revenue increase from >$1k to $2M+ per month, April vs. December’15. Show less



AOL Platforms

• Director, Advertising.com

  • Jun 2004 - May 2015

  Baltimore, Maryland Area The Publisher Services Delivery group was responsible for publisher and company yield across the Advertising.com display network. Focus includes programmatic publisher landscape, marketplace trends and leveraging all facets of the Advertising.com Group to provide highest return for our publisher base and AOL. - Initiated creation of and was first member of the Publisher Services Delivery group. Duties included publisher yield analysis in support of the Publisher Services Account… Show more The Publisher Services Delivery group was responsible for publisher and company yield across the Advertising.com display network. Focus includes programmatic publisher landscape, marketplace trends and leveraging all facets of the Advertising.com Group to provide highest return for our publisher base and AOL. - Initiated creation of and was first member of the Publisher Services Delivery group. Duties included publisher yield analysis in support of the Publisher Services Account Executives, focusing on deal creation, execution and maintenance. Additional duties included acting as a liaison to the broader internal organization and ensuring resources and tools were maintained and/or built in support of marketplace needs. - Lead a team of 10 supply analysts across 2 separate platforms which generated greater than $400M in annual gross revenue, globally. - Created and implemented analyst infrastructure, roles and responsibilities, reporting, and process innovation to Marketplace SSP team, taking it from startup model to a well oiled growth organization. Global revenue grew from $8M in 2013 to $167M in 2015. - Created dynamic infrastructure which allowed team to shift analytical support of programmatic generated revenue, from static/tag-based media purchases in an expedited manner as programmatic revenue grew at an accelerated pace, going from 3% of total revenue to 50% of total revenue, Q4 2013 to Q4 2015. - Successfully led Operations for the Aol, Yahoo, Microsoft alliance from Nov 2011 – Dec 2012. Responsibilities included detailed coordination across Sales and Operations teams to ensure seamless integration of advertising assets, flawless execution of standard and programmatic tags and buys, and timely and accurate reporting for month, quarter and year end true ups. Aol successfully executed its role for the duration of the partnership. Show less



Advertising.com, A Division of AOL Platforms

• Advertising Services
• 200 - 300 Employee

• Senior Manager - Publisher Services

  • Feb 1999 - Jun 2004

  Baltimore, Maryland Area Held a number of positions from being the 3rd employee for Advertising.com (originally Teknosurf) to managing sales teams across both coasts. Our team built the Advertising.com supply network from scratch. We were the largest advertising network (Comscore reach) for more than 5 consecutive years. - 3rd Employee, helped start up Advertising.com - Top Sales Performer 1999 – 2003 (Annual gross revenue) - Created infrastructure for a net new revenue stream focusing on the… Show more Held a number of positions from being the 3rd employee for Advertising.com (originally Teknosurf) to managing sales teams across both coasts. Our team built the Advertising.com supply network from scratch. We were the largest advertising network (Comscore reach) for more than 5 consecutive years. - 3rd Employee, helped start up Advertising.com - Top Sales Performer 1999 – 2003 (Annual gross revenue) - Created infrastructure for a net new revenue stream focusing on the affiliate market. 3P Affiliate generated $12M in its first year and grew to $36M the following year. Initial member of Publisher Services department in San Francisco sales office. During this time, I flew to the West Coast, traveling between Seattle and LA, with a base in SF, as we formed strategic partnerships with key West Coast clients such as Amazon, Classmates, Whitepages, AtomFilms, KnightRidder and Yahoo! - Hired and trained Baltimore and San Francisco Strategic Account Executives - Grew West Coast account revenues 150% year over year (2003-2004) while managing Baltimore team to 175% revenue growth year over year Show less