Mike Perla
Director of Product Insights at Postclick- Claim this Profile
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Bio
Imran Syed
Mike is a force of nature. His presence is felt by clients, peers, and his team. He has both a creative and strategic mindset. Evaluating problems, exposing risk, and providing solutions at all levels of the organization. Mike created a meaningful impact for our clients by driving their conversation rates, experimenting with solutions, and driving roadmaps for success.
Sana Cheruku
In the time I worked with Mike on the professional services team, I quickly realized he's a CRO guru. I learned extensively from him and appreciated his keen eye for data. As a manager, he knew how to ask why and we worked collaboratively on quite a few projects. He contributed extensively to the Postclick product and I'm grateful for all the personal and professional growth I gained with him as a manager. He's an asset to any team and company and I hope to have the opportunity to work with him in the future.
Imran Syed
Mike is a force of nature. His presence is felt by clients, peers, and his team. He has both a creative and strategic mindset. Evaluating problems, exposing risk, and providing solutions at all levels of the organization. Mike created a meaningful impact for our clients by driving their conversation rates, experimenting with solutions, and driving roadmaps for success.
Sana Cheruku
In the time I worked with Mike on the professional services team, I quickly realized he's a CRO guru. I learned extensively from him and appreciated his keen eye for data. As a manager, he knew how to ask why and we worked collaboratively on quite a few projects. He contributed extensively to the Postclick product and I'm grateful for all the personal and professional growth I gained with him as a manager. He's an asset to any team and company and I hope to have the opportunity to work with him in the future.
Imran Syed
Mike is a force of nature. His presence is felt by clients, peers, and his team. He has both a creative and strategic mindset. Evaluating problems, exposing risk, and providing solutions at all levels of the organization. Mike created a meaningful impact for our clients by driving their conversation rates, experimenting with solutions, and driving roadmaps for success.
Sana Cheruku
In the time I worked with Mike on the professional services team, I quickly realized he's a CRO guru. I learned extensively from him and appreciated his keen eye for data. As a manager, he knew how to ask why and we worked collaboratively on quite a few projects. He contributed extensively to the Postclick product and I'm grateful for all the personal and professional growth I gained with him as a manager. He's an asset to any team and company and I hope to have the opportunity to work with him in the future.
Imran Syed
Mike is a force of nature. His presence is felt by clients, peers, and his team. He has both a creative and strategic mindset. Evaluating problems, exposing risk, and providing solutions at all levels of the organization. Mike created a meaningful impact for our clients by driving their conversation rates, experimenting with solutions, and driving roadmaps for success.
Sana Cheruku
In the time I worked with Mike on the professional services team, I quickly realized he's a CRO guru. I learned extensively from him and appreciated his keen eye for data. As a manager, he knew how to ask why and we worked collaboratively on quite a few projects. He contributed extensively to the Postclick product and I'm grateful for all the personal and professional growth I gained with him as a manager. He's an asset to any team and company and I hope to have the opportunity to work with him in the future.
Credentials
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Certified: Landing Page Optimization
MarketingExperiments, LLCMay, 2010- Nov, 2024 -
Google Ads Search Certification
GoogleApr, 2019- Nov, 2024 -
Google Analytics Individual Qualification
GoogleMar, 2013- Nov, 2024
Experience
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Postclick
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United States
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Software Development
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1 - 100 Employee
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Director of Product Insights
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Oct 2020 - Present
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Director of Conversion Strategy
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Apr 2019 - Oct 2020
At Postclick, we work with the most innovative companies in the world to significantly increase their return on digital advertising investment.We do this with our expert conversion-intelligence team and market-leading Post-click Automation technology.
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Sole Proprietor/Conversion Optimization Consultant
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May 2017 - Apr 2019
Conversion rate optimization consultancy offering a suite of optimization related services: heuristic evaluation, web analytics analysis, analytics tracking, persuasive copywriting, experience design, market positioning, experiment design, information architecture, and user testing.• Identified root of 8% YOY drop in e-commerce conversion rate and guided nurturing strategy solution• Initiated and managed client's implementation of live chat support targeting a complex sales process• Introduced, designed, and managed the deployment of a cart abandonment solution targeting prospective customers that added a high-value product to their cart with an exit intent overlay offering a discount code via email submission which triggered an email nurturing campaign
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Clearlink
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United States
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Advertising Services
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700 & Above Employee
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Director of Conversion Rate Optimization
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Aug 2015 - Apr 2017
• Generated $1MM+ in revenue in 2016 while concurrently assembling a team• Planned and assembled CRO team from scratch: CRO Product Manager, CRO Specialist, User Research Manager (company-wide support), UX Specialist, Digital Analytics Manager (company-wide support), Digital Analyst, and a Digital Analytics Developer• Developed CRO team to coordinate use of qualitative and quantitative research methods to develop well-researched experiments• Department responsibilities include IVR (phone menu) optimization, CRO strategy, Online Chat, Digital Analytics setup and analysis, A/B testing, user research, and UX design• Oversaw process and documentation development, quarterly planning, project roadmaps, weekly sprint prioritization, and daily stand-ups
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BB&T
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United States
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Financial Services
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700 & Above Employee
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Conversion Optimization Manager
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Aug 2013 - Jul 2015
• +13% lift in Mortgage Account Creations equated to approximately 53 additional account creations per month. At an average revenue value of $5,375 and a 60% closing rate, the lift in mortgage account creations was valued at an additional $172,000 in revenue per month.• +65% lift in Scheduled Appointments for potential Wealth clients• Co-authored optimization grooming team with the head of BB&T's User Centered Design group• Manage conversion optimization efforts across multiple teams including public site, online account applications, display advertising, UX, content, visual design, IT, line of business, and risk/legal• Maintain prioritized, data-driven optimization roadmap, ensure optimal optimization process integration, develop and maintain optimization-centered educational knowledgebase, provide continuous guidance in evolving analytics capabilities and creative practices related conversion practices• Use Adobe Analytics and heuristics to identify optimization opportunities and construct associated test plan: business case, observations, research hypotheses, variables, and values with an estimated test duration• Managed assessment and contract negotiations for an RFP that included nine enterprise-leveloptimization platform vendors for $250k+ annual contract• Developed business case, cultivated channel support, and engaged with Enterprise Spend Management and IT Risk team to secure a 3-month pilot with SessionCam
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Fathom
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United States
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Advertising Services
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1 - 100 Employee
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Director of Conversion Optimization & Creative
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Mar 2012 - Jun 2013
• +25.1% Ecommerce Conversion Rate lift - conducted user testing, identified opportunity, designed user experience, facilitated development and testing of new checkout process for Pyramyd Air• +51.26% lift in leads followed by +179.53% lift – identified opportunity, developed wireframe, provided art direction and launched successive homepage split tests for Gemm Learning• +36.92% lift in leads – Identified opportunity, created wireframe, provided art direction and launched test for Gemm Learning demo request; 2013 Online Testing Award Gold Ribbon winner• Developed, sold, and managed web design and development, conversion rate optimization, and user testing products as well as design and development of sales and marketing collateral • Developed ecommerce specific processes and tools: GA analysis process, GA custom reports,optimization revenue potential calculator, prioritization matrix• Trained and managed a team of conversion optimization specialists• Developed mental models and personas to guide information architecture, design user interaction via wireframes, and guide design for large websites
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Director of Best Practices & Creative
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Nov 2010 - Mar 2012
• Developed compelling conversion optimization case studies including a persuasive writing test that boosted conversions 184%• Charged with leading our conversion, web design and user experience design best practices• Lead persona development process and persuasive writing tactics• Developed information architecture and user experience for top tier clients• Aided in the rebranding of Fathom: business cards, logo, website design, marketing collateral, sales collateral, etc.
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Director of Internet Video Production & Creative
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Apr 2008 - Nov 2010
• Analyzed CDN options and negotiated CDN contract that saved +70% per month in video delivery costs• Managed a team of videographers and editors• Instrumental in starting the video production department at Fathom• Developed proprietary video player via Flash with integrated lead forms and social sharing
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Graphic Designer
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Aug 2006 - Apr 2008
• Designed email templates for high volume email sends• Rebranded Fathom: logo, business cards, website, marketing collateral, sales collateral, etc.• Designed and developed Fathom website• Developed and maintained interactive sales presentation via Flash, HTML & PPT
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Education
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Harvard Extension School
Professional Development Programs, Behavioral Decision Making -
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Bowling Green State University
Bachelor of Science in Technology, Visual Communication Technology
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