Mike McBrine
Marketing Manager at Baystate Outdoor Personia- Claim this Profile
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Bio
Lori Solomon
From his brilliant creative mind to his exceptional sense of humor, Mike McBrine is an absolute pleasure to work with. His work ethic, brainstorming strength and incredible collaboration efforts make him the perfect addition to any team. During my time working with Mike, I found him to be a reliable professional and superb art director. He consistently provided concise, creative deliverables. Pair that with his friendly demeanor, and you have found the Art Director you’ve been looking for!
Matthew Keiter
I have worked closely with Mike for the past six years while he lead the creative direction for a multi channel retail company with annual revenues greater than 20M. During this time Mike has managed to distill the requirements of multiple stakeholders into a clean, concise and effective vision. His creative efforts have spanned ecommerce, a monthly print catalog, photo shoot direction, location management, internal and external resource management and oversight of all marketing materials. Mike understands business and thus he is able to interpret complex analytics and utilizes critical data points, metrics and good business sense to create practical yet compelling design solutions. Mike is a pleasure to work with as he is able to maintain a great sense of humor under pressure and he never misses a deadline, even in a fast paced environment with many competing priorities. I have learned a lot from Mike over the years and he has become a close friend. He will be a valuable and respected asset to anyone who has the good fortune to work with him.
Lori Solomon
From his brilliant creative mind to his exceptional sense of humor, Mike McBrine is an absolute pleasure to work with. His work ethic, brainstorming strength and incredible collaboration efforts make him the perfect addition to any team. During my time working with Mike, I found him to be a reliable professional and superb art director. He consistently provided concise, creative deliverables. Pair that with his friendly demeanor, and you have found the Art Director you’ve been looking for!
Matthew Keiter
I have worked closely with Mike for the past six years while he lead the creative direction for a multi channel retail company with annual revenues greater than 20M. During this time Mike has managed to distill the requirements of multiple stakeholders into a clean, concise and effective vision. His creative efforts have spanned ecommerce, a monthly print catalog, photo shoot direction, location management, internal and external resource management and oversight of all marketing materials. Mike understands business and thus he is able to interpret complex analytics and utilizes critical data points, metrics and good business sense to create practical yet compelling design solutions. Mike is a pleasure to work with as he is able to maintain a great sense of humor under pressure and he never misses a deadline, even in a fast paced environment with many competing priorities. I have learned a lot from Mike over the years and he has become a close friend. He will be a valuable and respected asset to anyone who has the good fortune to work with him.
Lori Solomon
From his brilliant creative mind to his exceptional sense of humor, Mike McBrine is an absolute pleasure to work with. His work ethic, brainstorming strength and incredible collaboration efforts make him the perfect addition to any team. During my time working with Mike, I found him to be a reliable professional and superb art director. He consistently provided concise, creative deliverables. Pair that with his friendly demeanor, and you have found the Art Director you’ve been looking for!
Matthew Keiter
I have worked closely with Mike for the past six years while he lead the creative direction for a multi channel retail company with annual revenues greater than 20M. During this time Mike has managed to distill the requirements of multiple stakeholders into a clean, concise and effective vision. His creative efforts have spanned ecommerce, a monthly print catalog, photo shoot direction, location management, internal and external resource management and oversight of all marketing materials. Mike understands business and thus he is able to interpret complex analytics and utilizes critical data points, metrics and good business sense to create practical yet compelling design solutions. Mike is a pleasure to work with as he is able to maintain a great sense of humor under pressure and he never misses a deadline, even in a fast paced environment with many competing priorities. I have learned a lot from Mike over the years and he has become a close friend. He will be a valuable and respected asset to anyone who has the good fortune to work with him.
Lori Solomon
From his brilliant creative mind to his exceptional sense of humor, Mike McBrine is an absolute pleasure to work with. His work ethic, brainstorming strength and incredible collaboration efforts make him the perfect addition to any team. During my time working with Mike, I found him to be a reliable professional and superb art director. He consistently provided concise, creative deliverables. Pair that with his friendly demeanor, and you have found the Art Director you’ve been looking for!
Matthew Keiter
I have worked closely with Mike for the past six years while he lead the creative direction for a multi channel retail company with annual revenues greater than 20M. During this time Mike has managed to distill the requirements of multiple stakeholders into a clean, concise and effective vision. His creative efforts have spanned ecommerce, a monthly print catalog, photo shoot direction, location management, internal and external resource management and oversight of all marketing materials. Mike understands business and thus he is able to interpret complex analytics and utilizes critical data points, metrics and good business sense to create practical yet compelling design solutions. Mike is a pleasure to work with as he is able to maintain a great sense of humor under pressure and he never misses a deadline, even in a fast paced environment with many competing priorities. I have learned a lot from Mike over the years and he has become a close friend. He will be a valuable and respected asset to anyone who has the good fortune to work with him.
Experience
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Marketing Manager
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Jun 2020 - Present
I am entrusted to plan and execute the marketing strategies for an industry leader in personalized outdoor living spaces. Outdoor Personia takes pride in designing and building customized outdoor solutions, both residential and commercial, built with pride and skilled craftsmanship. I encourage anyone looking to improve their outdoor living space to check us out at www.outdoorpersonia.com I am entrusted to plan and execute the marketing strategies for an industry leader in personalized outdoor living spaces. Outdoor Personia takes pride in designing and building customized outdoor solutions, both residential and commercial, built with pride and skilled craftsmanship. I encourage anyone looking to improve their outdoor living space to check us out at www.outdoorpersonia.com
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Pinkham Advertising
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United States
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Advertising Services
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Visual Designer
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Oct 2018 - May 2020
- As multi-disciplined graphic specialist, develop and design a variety of web and print related deliverables. Collaborate with clients to help define and execute concept direction that is both highly creative and meets the project requirements.- Projects include web pages, web banners, marketing emails, annual reports, enewsletters, brochures, event branding, package design, illustrations, magazine advertising, presentations, video editing and photo retouching.- Stay informed of digital trends, industry benchmarks and innovation in design practices.
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Allergy Buyers Club
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United States
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Consumer Goods
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Art Director
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Aug 2009 - Sep 2018
- Designed and maintained brand standards across all channels for marketing campaigns, emails, web sites, banner ads, events, social media, sales presentations, catalogs, packaging and all printed collateral.- Collaborated with various key stakeholders and translated marketing objectives into focused creative omni-channel strategies in a continually competitive and evolving retail marketplace.- Managed production schedule and budgets, directed all photography, approve digital post production, attend press runs and fostering the development of junior graphic designers.
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PartyLite
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United States
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Manufacturing
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700 & Above Employee
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Art Director
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May 1999 - Aug 2009
- Elevated the company’s overall image by enhancing design of print and web communications for global direct selling home fragrance and gift company.- Projects included design of monthly magazines, web sites, seasonal catalogs, promotional literature, product packaging, event graphics, video segments and multimedia presentations.- Developed branding guidelines and standards manuals to ensure consistency between all global markets.- Managed creative services schedule and controlled budgets while mentoring growth and full creative potential of graphic designers.
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Hills Department Stores
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Retail
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1 - 100 Employee
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Senior Graphic Designer
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May 1997 - Apr 1999
- Within fast paced in-house creative agency, designed catalogs, circulars, store signage and private label product packaging.- Provided creative direction to photographers and photo stylists for both studio and location images. - Instrumental in revitalizing company’s public image by enhancing design of all print collateral and directing the launch of their initial web site. - Within fast paced in-house creative agency, designed catalogs, circulars, store signage and private label product packaging.- Provided creative direction to photographers and photo stylists for both studio and location images. - Instrumental in revitalizing company’s public image by enhancing design of all print collateral and directing the launch of their initial web site.
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Education
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Bridgewater State University
Bachelor of Arts - BA, Graphic Design -
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Art Institute of Boston
Diploma, Illustration -
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Braintree High School
Braintree High School
Community
