Experience

Fauna Foods Corp.

• United States
• Wholesale
• 1 - 100 Employee

• Vice President of Marketing

  • Jan 2015 - Present

  Greater New York City Area

• Director of Sales

  • Jan 2015 - May 2015

  Greater New York City Area Fauna Foods serves the specialty consumer pet sector in NYC, Long Island, Westchester, Connecticut, New Jersey and Hudson Valley through distribution of premium foods, treats, grooming products, litters, beds and crates. I manage the company's field sales force operations. My responsibilities included strategic planning, training and development, performance evaluation, manufacturer and customer relations, data analysis and key account management.



Talkin' Mets Podcast

• Talkin' Mets Podcast- Freelance Media Professional

  • Apr 2016 - Present

  Greater New York City Area A show all about New York Mets baseball. I have been opining about the team for over a decade and give you an unbiased and passionate opinion of the latest happenings with the team. I am the "bridge" between the fans and the mainstream media. Guests include beat writers, journalist, influential bloggers as well as former and current players. Highlight includes Hall-of-Famer Mike Piazza joining the show in June 2019 to discuss his career.



Mike Silva Media

• Freelance Media Professional

  • Mar 2007 - Dec 2015

  www.mikesilvamedia.com AM 1240 WGBB (March 2007 - July 2013) - Hosted a special edition of my own personally branded radio show: Mike Silva's NY Baseball Digest. Since July of 2012, I have hosted SportsTalk 1240, which features New York Sports talk with journalists, authors, bloggers and former athletes. Gotham Baseball (September 2008- May 2008) - Hosted New York-centric baseball podcast called "Gotham Baseball Live" and co-host of "Live from Mickey Mantle's Restaurant." Mike Silva's New York… Show more AM 1240 WGBB (March 2007 - July 2013) - Hosted a special edition of my own personally branded radio show: Mike Silva's NY Baseball Digest. Since July of 2012, I have hosted SportsTalk 1240, which features New York Sports talk with journalists, authors, bloggers and former athletes. Gotham Baseball (September 2008- May 2008) - Hosted New York-centric baseball podcast called "Gotham Baseball Live" and co-host of "Live from Mickey Mantle's Restaurant." Mike Silva's New York Baseball Digest (May 2008 - May 2012)- Founder, editor and featured columnist at nybaseballdigest.com. A site dedicated to discussing New York Baseball from the independent leagues to the big leagues. This included a weekly podcast. Big Leagues Magazine Senior Writer (Feb 2013 - June 2013)- online publication that provides readers with comprehensive coverage of Major League Baseball at www.bigleaguesmag.com I have conducted one-on-one interviews with former athletes such as Tim Raines, Ron Darling, Darryl Strawberry, Jim Bouton, John Olerud, Scott Brosius, Moose Skowron, Roy White, Brooks Robinson, Frank Viola, Phil Hughes, Brett Gardner, Daniel Murphy, R.A. Dickey, John Rocker, Dale Murphy, Jimmy Qualls, Former Mets GM Jim Duquette, Baltimore Orioles GM Dan Duquette and Hall of Fame announcer, Ernie Harwell. Radio personalities such as Sid Rosenberg, WFAN’s Evan Roberts, Brandon Tierney, Dino Costa of Mad Dog Radio on Sirius and Phillies television broadcaster Tom McCarthy have appeared on my show. Gained national recognition with my interview of former Braves reliever John Rocker due to his revelation of steroid use and support of Republican Newt Gingrich for President. I have been mentioned on the YES Network, SNY.tv, WFAN, Sports Illustrated, ESPN, NY Daily News, New York Magazine, Journal News and the NY Post Show less



NJOY

• United States
• Manufacturing
• 100 - 200 Employee

• Market Manager/Northeast Region

  • Nov 2013 - Dec 2014

  Greater New York City Area Responsible for developing a strategy to build new and existing distribution of of NJOY Vaping Products in the NYC and Long Island. This also included recruiting and developing a field sales force and managing key accounts.



Champions Radio

• Weekend Host at Champions Radio (ESPN-LI) 107.1/96.9 FM

  • Aug 2013 - Jan 2014

  Suffolk County, Long Island Hosted the "Weekend Watchdog" which was a weekly New York sports recap show. Champions Radio was the official Long Island affiliate of 98.7 ESPN.



Fauna Foods Corp.

• United States
• Wholesale
• 1 - 100 Employee

• Director of Sales

  • Jul 2012 - Nov 2013

  Greater New York City Area Fauna Foods serves the specialty consumer pet sector in NYC, Long Island, Westchester, Connecticut, New Jersey and Hudson Valley through distribution of premium foods, treats, grooming products, litters, beds and crates. I reported to the VP of Sales and Marketing and manage the company's field sales force operations. My responsibilities included strategic planning, training and development, performance evaluation, manufacturer and customer relations, data analysis and key account… Show more Fauna Foods serves the specialty consumer pet sector in NYC, Long Island, Westchester, Connecticut, New Jersey and Hudson Valley through distribution of premium foods, treats, grooming products, litters, beds and crates. I reported to the VP of Sales and Marketing and manage the company's field sales force operations. My responsibilities included strategic planning, training and development, performance evaluation, manufacturer and customer relations, data analysis and key account management. Show less



Anpesil Candy & Grocery

• Wholesale Account Manager Consultant

  • Apr 2012 - Jul 2012

  New Jersey Anpesil is a master distributor of candy and groceries that includes brand names such as Hershey, M&M Mars, Nestle, Cadbury Schweppes, and WM Wrigley. Reported to Chief Executive Officer. I was Responsible for developing new business strategy to grow the wholesale division. My three-point plan including implementing account management philosophy, partnering with niche business and expanding reach to growing markets outside of tri-state area. I Shifted focus from order taking to… Show more Anpesil is a master distributor of candy and groceries that includes brand names such as Hershey, M&M Mars, Nestle, Cadbury Schweppes, and WM Wrigley. Reported to Chief Executive Officer. I was Responsible for developing new business strategy to grow the wholesale division. My three-point plan including implementing account management philosophy, partnering with niche business and expanding reach to growing markets outside of tri-state area. I Shifted focus from order taking to account management. Setup infrastructure that included improved communication, customer service and new business procurement. Show less



Altria

• United States
• Manufacturing
• 700 & Above Employee

• Unit Manager

  • Apr 2004 - Feb 2012

  Eastern Long Island - Responsible for the sales and marketing of Philip Morris USA, John Middleton and US Smokeless Tobacco products on Eastern Long Island. - Geography included 600 retail accounts ($50 million), 2 local retail chains ($17 million in revenue) and wholesale account ($20 million in revenue) on Eastern Long Island. - Responsible for the training, developing and performance management of five Territory Sales Managers (TSMs). Organized sales team against monthly priorities and set… Show more - Responsible for the sales and marketing of Philip Morris USA, John Middleton and US Smokeless Tobacco products on Eastern Long Island. - Geography included 600 retail accounts ($50 million), 2 local retail chains ($17 million in revenue) and wholesale account ($20 million in revenue) on Eastern Long Island. - Responsible for the training, developing and performance management of five Territory Sales Managers (TSMs). Organized sales team against monthly priorities and set training agenda. - Developed infrastructure for communication, execution and measurement of multiple initiatives. This included detailed excel trackers that reported real-time brand distribution, call coverage and in-store advertising. - Consistently exceeded sales objectives and achieved higher breadth of distribution which led my team to consistently grow Marlboro market share growth during my tenure. Show less



Philip Morris USA

• Territory Sales Manager

  • Mar 2001 - Mar 2004

  Greater New York City Area Responsible for the sales, marketing and merchandising of tobacco products in 150 retail and chain accounts in Park Slope section of Brooklyn, NY. Sold and executed trade and marketing programs. This included merchandising contracts, inventory management, new product introductions, and pricing strategies with retail and wholesale customers. Account responsibilities included tobacco sub-distributors where I played a role in improving their data reporting systems and the velocity and… Show more Responsible for the sales, marketing and merchandising of tobacco products in 150 retail and chain accounts in Park Slope section of Brooklyn, NY. Sold and executed trade and marketing programs. This included merchandising contracts, inventory management, new product introductions, and pricing strategies with retail and wholesale customers. Account responsibilities included tobacco sub-distributors where I played a role in improving their data reporting systems and the velocity and accuracy of promotional deals to retail customers. Show less



Black & Decker

• Manufacturing
• 700 & Above Employee

• District Sales Representative

  • Oct 1997 - Feb 2001

  Greater New York City Area Responsible for the sales, merchandising and event marketing of Black & Decker consumer power tools, Black & Decker gardening products and Dewalt commercial line in six New York City Home Depot Accounts. Highlights included: - Partnering with store managers on local events to meet store specific needs. This included DeWalt "2-minute drill," NASCAR Event and a Power Tool Truck Expo. - Worked with B&D product managers in performing end user research by visiting job sites, interacting… Show more Responsible for the sales, merchandising and event marketing of Black & Decker consumer power tools, Black & Decker gardening products and Dewalt commercial line in six New York City Home Depot Accounts. Highlights included: - Partnering with store managers on local events to meet store specific needs. This included DeWalt "2-minute drill," NASCAR Event and a Power Tool Truck Expo. - Worked with B&D product managers in performing end user research by visiting job sites, interacting with end users and subject matter experts. - Conducted regularly scheduled product knowledge seminars with Home Depot employees to train on both B&D consumer line and Dewalt professional line product knowledge. Intent was to educate them on why they should be selling our brand to their customers. - Organizing major advertising event co-sponsored by WFAN. The three-day event included contests for Home Depot shoppers, product knowledge sessions for store employees and a "car-cutting" event with our commercial Dewalt Sawzall. Show less