Mike Howes
Director of Sales and Marketing at Dangerbird Records- Claim this Profile
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Bio
Jeff Diamond
It has been a pleasure working with Mike over the last two years. Mike comes up with great big ideas and always follows through.
Joel Bornzin
I have a lot of great things to say about Mike Howes. I have worked with him on many levels from artist sales/marketing plans/execution, deal implementation at the account base, collaborating on digital content strategies to maximize revenue, and as our day to day WMG sales/marketing contact at Victory. Mike is a first class professional. He is dedicated, easy to work with, his communication is concise and relevant, and he follows through. He'll leave no stones unturned when seeking opportunities for the artist roster, and often seizes opportunities at the accounts that other labels can miss. I like working with Mike, he would be a great addition to any team. Please feel free to contact me personally about this recommendation.
Jeff Diamond
It has been a pleasure working with Mike over the last two years. Mike comes up with great big ideas and always follows through.
Joel Bornzin
I have a lot of great things to say about Mike Howes. I have worked with him on many levels from artist sales/marketing plans/execution, deal implementation at the account base, collaborating on digital content strategies to maximize revenue, and as our day to day WMG sales/marketing contact at Victory. Mike is a first class professional. He is dedicated, easy to work with, his communication is concise and relevant, and he follows through. He'll leave no stones unturned when seeking opportunities for the artist roster, and often seizes opportunities at the accounts that other labels can miss. I like working with Mike, he would be a great addition to any team. Please feel free to contact me personally about this recommendation.
Jeff Diamond
It has been a pleasure working with Mike over the last two years. Mike comes up with great big ideas and always follows through.
Joel Bornzin
I have a lot of great things to say about Mike Howes. I have worked with him on many levels from artist sales/marketing plans/execution, deal implementation at the account base, collaborating on digital content strategies to maximize revenue, and as our day to day WMG sales/marketing contact at Victory. Mike is a first class professional. He is dedicated, easy to work with, his communication is concise and relevant, and he follows through. He'll leave no stones unturned when seeking opportunities for the artist roster, and often seizes opportunities at the accounts that other labels can miss. I like working with Mike, he would be a great addition to any team. Please feel free to contact me personally about this recommendation.
Jeff Diamond
It has been a pleasure working with Mike over the last two years. Mike comes up with great big ideas and always follows through.
Joel Bornzin
I have a lot of great things to say about Mike Howes. I have worked with him on many levels from artist sales/marketing plans/execution, deal implementation at the account base, collaborating on digital content strategies to maximize revenue, and as our day to day WMG sales/marketing contact at Victory. Mike is a first class professional. He is dedicated, easy to work with, his communication is concise and relevant, and he follows through. He'll leave no stones unturned when seeking opportunities for the artist roster, and often seizes opportunities at the accounts that other labels can miss. I like working with Mike, he would be a great addition to any team. Please feel free to contact me personally about this recommendation.
Experience
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Dangerbird Records
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United States
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Music
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1 - 100 Employee
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Director of Sales and Marketing
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Apr 2021 - Present
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Victory Records
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United States
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Music
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1 - 100 Employee
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Director Of Sales and Marketing
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Apr 2010 - Apr 2021
• Generate $5 million annually in digital revenue and $1 million annually in physical music and merchandise sales.• Interface with 500+ global accounts including distributors, national chains, online retailers, and independent stores.• Manage the catalog of over 700 albums and capitalize on opportunities particular to each project.• Increase yearly streaming revenue by 50% and vinyl sales by 100% while reducing overall returns.• Analyze sales and consumption activity to recognize trends and impact of specific sales drivers.• Implement advertising and marketing campaigns of up to $25,000 per project to target specific audiences.• Develop hundreds of unique, limited-edition products and packaging to boost sales around events including RecordStore Day, Black Friday, artist’s new release dates and branded tours, as well as account-exclusive items.• Collaborate with department leaders in graphic design, video , publicity, radio, and ran weekly staff meetings.• Earned two RIAA Certified Gold albums (500,000 albums sold), one RIAA Certified Platinum single (1 million singlessold), and six RIAA Certified Gold singles (500,000 singles sold).
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Direct and Digital Sales Account Manager
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Apr 2007 - Apr 2010
• Controlled digital, mobile, and video content for domestic and international accounts.• Executed social media strategy and built a following of over 500,000 fans to establish brand loyalty.• Projected sales goals for production quantities, initial orders, and reorders.• Organized promotional events around priority releases comprised of in-store performances and artist signings, tourpromotions, and contests.• Researched, opened, and grew new music and merchandise online and retail accounts.• Wrote and edited all sales one-sheet materials and copy distributed by the sales team.
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Sales Assistant
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Jun 2006 - Apr 2007
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Target
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United States
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Retail
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700 & Above Employee
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Guest Service Team Lead
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May 2000 - May 2006
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Victory Records
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United States
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Music
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1 - 100 Employee
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Sales Intern
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Aug 2004 - Dec 2004
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Education
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2002 - 2006
Northern Illinois University
Bachelor Of Arts, Communications - Media Studies -
2002 - 2006
Northern Illinois University
Bachelor of Arts (B.A.), Communication and Media Studies
