Experience

Valspar Championship

• United States
• Spectator Sports
• 1 - 100 Employee

• Associate Tournament Director

  • Oct 2021 - Present

  Involved in all aspects of event planning, operations and management of PGA TOUR event with an emphasis on strategy, revenue generation and execution. Involved in all aspects of event planning, operations and management of PGA TOUR event with an emphasis on strategy, revenue generation and execution.



Vinik Sports Group

• United States
• Entertainment
• 100 - 200 Employee

• Vice President of Partnerships

  • Feb 2019 - Sep 2021

  Direct and manage all aspects of strategy, sales, activation, and staff of partnership department for Vinik Sports Group (Tampa Bay Lightning, AMALIE Arena, USF Athletics, Yuengling Center, The Identity Tampa Bay). Responsible for developing and executing sponsorship platforms and revenue generation in all areas of the sponsor sales/renewal cycle from strategy ideation, proposal creation, business planning, contract negotiation, digital & media strategy, ROI/ROO analysis, B2B opportunities and partnership relationship management. Help brands enhance their image and business through a variety of sponsorship and marketing assets.



Tampa Bay Lightning

• United States
• Spectator Sports
• 200 - 300 Employee

• Vice President of Partnership Development & Activation

  • Jun 2017 - Feb 2019

  Provide executive leadership for Partnership Development & Activation Department of Tampa Bay Sports & Entertainment (Tampa Bay Lightning, Tampa Bay Storm, Amalie Arena). Responsible for developing and executing sponsorship platforms and revenue generation in all areas of the sponsor sales/renewal cycle from strategy ideation, proposal creation, business planning, contract negotiation, digital & media strategy, ROI/ROO analysis, B2B opportunities and partnership relationship management. Help brands enhance their image and business through a variety of sponsorship and marketing assets.

• Sr. Director of Partnership Development and Activation

  • Jul 2011 - Jun 2017

  Oversee all aspects of new sponsorship development for Tampa Bay Sports & Entertainment. Identify, create and implement strategic partnership platforms for brands and agencies via an association with the Tampa Bay Lightning (NHL), Tampa Bay Storm (AFL) and Amalie Arena. Also work closely with current Lightning sponsors and advertisers to maximize revenue, service and activation programs.



Philips Arena / Atlanta Thrashers / Atlanta Hawks

• Director of Business Development

  • Aug 2010 - Jul 2011

  Oversee brand analysis and strategy as it relates to corporate partnership initiatives for Atlanta Thrashers, Atlanta Hawks and Philips Arena. Identify business opportunities for the organization and manage key client relationships across multiple platforms. Create and implement new revenue streams via sponsorship, ticketing, premium seating, community development and environmental programs. Generate partnership proposals and work closely with sales, service and activation team to enhance brand development, client interaction and overall maximization of team/client assets. Manage sales staff of ten and work closely with organization executives to reach department and company budget goals.



Atlanta Hawks

• United States
• Spectator Sports
• 500 - 600 Employee

• Manager, Corporate Partnerships

  • Nov 2009 - Aug 2010

  Sell corporate partnerships, sponsorships, promotions and hospitality for Atlanta Hawks, Atlanta Thrashers and Philips Arena Sell corporate partnerships, sponsorships, promotions and hospitality for Atlanta Hawks, Atlanta Thrashers and Philips Arena



Atlanta Hawks

• United States
• Spectator Sports
• 500 - 600 Employee

• Vice President of Sales & Strategic Partnerships

  • Jan 2001 - Jan 2005

  Directed all aspects of sales, customer service, operations and management of the premium areas at Philips Arena, home to the Atlanta Thrashers, Atlanta Hawks and numerous concert and entertainment events. Managed a staff of 15, including 6 Sales Representatives and 7 Customer Service Associates; supervised up to 30 part-time event employees.Successfully sold, renewed and provided upscale service and entertainment to patrons with Private Suites (92), Event Suites (5) and Club Seats (1850), accounting for $30 million in annual revenue. Consistently sold-out all Suites ($18 million - 5, 7, and 10 year agreements) and Club Seats ($12 million - 3, 6, 9 year agreements). Personally responsible for maintaining strong relationships with naming rights partner, Philips Electronics, accommodating the needs of their Senior Management, representatives, and guests to meet and exceed contracted obligations. Screened, hired and trained staff; scheduled and coordinated key sales and public relations events, including "Player Meet & Greets" and catered events targeting premium and prospective customers.Coordinated printing of all event tickets and maintained strong working relationships with Ticketmaster, Philips' primary online sales arm.



Philips Arena

• Director of Premium Seating

  • Jan 1998 - Jan 2001

  Hired to pre-sell all suites and premium seating. Participated in and coordinated many aspects involving the opening of Philips Arena. Achieved the goal of selling all 92 Private Suites prior to opening, as well as the great majority of the 1850 available Club Seats and the rental areas. Developed multiple strategic marketing campaigns aimed at corporate and individual buyers; selected, hired and trained a sales and customer service staff of 15. Hired to pre-sell all suites and premium seating. Participated in and coordinated many aspects involving the opening of Philips Arena. Achieved the goal of selling all 92 Private Suites prior to opening, as well as the great majority of the 1850 available Club Seats and the rental areas. Developed multiple strategic marketing campaigns aimed at corporate and individual buyers; selected, hired and trained a sales and customer service staff of 15.



University Netcasting / Fans Only

• Southeast Marketing Director

  • Jan 1997 - Jan 1998

  Cultivated and secured relationships with members of the Athletic Departments and Faculty at SEC and ACC Colleges and Universities in the Southeast. Sold customized programs to develop and manage websites for their athletic teams.Secured the permission to operate websites for the athletic teams at 50+ universities and colleges, including Florida State University, University of Kentucky, and Clemson. Created packages and sold on-line advertising and promotional sponsorships. Developed and created sponsorship packages; prospected and sold packages to local and national businesses; enhanced ROI via promotional opportunities. Top salesperson exceeding revenue goals in less than one year.



Atlanta Hawks

• United States
• Spectator Sports
• 500 - 600 Employee

• Assistant Director of Sales

  • Jan 1995 - Jan 1997

  Coordinated franchise ticket sales efforts and customer service, as well as outside advertising, public relations and design agencies' activities, relating to ad campaigns, brochures and publicity. Assisted with the creation and tracking of direct mail campaign.Developed 5-year season ticket marketing plan; increased account ticket base by 20%. Created and coordinated group sales and single game ticket promotions.Conducted season ticket renewal process and coordinate regular season and playoff invoicing. Oversaw various aspects of ticket operations including sales numbers, upgrades, renewals, account changes, and mailings.

• Manager of Customer Relations

  • Jan 1993 - Jan 1995

  Developed and coordinated all facets of franchise customer service, including renewals, benefits, and communications. Developed and coordinated programs for season ticket holders, including the Atlanta Hawks Inside Scoop, Fan Forum, Fan Appreciation and Open House programs. Established database for season and group ticket sales. Trained and supervised sales staff.Implemented Predictive Dialing System, maximizing productivity of sales department. Interfaced with outside advertising, public relations, and graphics agencies to design/develop support materials including brochures, newsletters and advertising. Supervised 13-member ticket sales department and support staff. Created and coordinated ticket sales promotions.

• Marketing Assistant

  • Jan 1991 - Jan 1993

  Assisted with corporate sponsorship sales and service, executing promotional campaigns and finalizing contractual agreements. Participated in sponsorship and advertising sales presentations. Designed and distributed year-end sponsorship summary reports.



ShopRite LPGA Classic

• United States
• Spectator Sports
• 100 - 200 Employee

• Marketing and Sponsorship Assistant

  • Jan 1991 - Jan 1992

  Participated in the development of this nationally recognized local LPGA Tournament. Formulated marketing strategies and secured corporate sponsorships; prepared sponsorship packages. Participated in the development of this nationally recognized local LPGA Tournament. Formulated marketing strategies and secured corporate sponsorships; prepared sponsorship packages.