Experience

Apples & Oranges Analytics and Marketing

• Canada
• Advertising Services
• 1 - 100 Employee

• Co Director

  • Jan 2018 - Present

  As the phrase goes, Apples & Oranges Analytics helps businesses compare two (or more) data sets that they didn’t previously think they could analyze together, so that they can make better business decisions (like comparing apples with oranges). The vast majority of our clients are freelance or independent digital marketers. Sometimes we work with individual brands for their marketing needs. We excel in Google Analytics, Social Media Analytics, Email Marketing Analytics, Advertising, SEO/SEM, General Sales Data, and other SaaS data. Every client receives a customized Apples & Oranges Monthly Report that outlines 5 key actions they can undertake to achieve their marketing goals by the time of their next report. Often times, our clients will hire us to achieve these 5 actions. If you’re interested in learning more, email michael at http://www.applesoranges.ca Show less



Caitlin Press

• Halfmoon Bay, British Columbia

• Marketing & Promotions

  • Jan 2016 - Dec 2018

  Caitlin Press was established in 1977 by Carolyn Zonailo as a feminist literary press. In the 1980s, Caitlin Press expanded its mandate to that of a BC literary press. In March 2008, Vici Johnstone of Halfmoon Bay purchased the press. Under her direction, Caitlin Press continues to publish books that reflect the diverse cultures, histories and concerns of BC, bridging the gap between the urban and the rural. Caitlin also remains committed to its feminist origins by publishing bold works by and about BC women for a local and national readership. In 2016, Caitlin Press launched Dagger Editions, dedicated solely to publishing literary fiction, non-fiction and poetry by and about queer women (those who identify as queer women, including trans women, or include this in their personal history). Show less



www.despotovic.ca

• Freelance

• Digital Marketer & Publisher (Freelance)

  • Sep 2012 - Dec 2017

  Like many others of my generation, I’m perpetually intrigued by the possibilities of digital technology. I’ve been fortunate enough to infuse this fascination with the work I’ve done for publishing and publishing-type companies. My specialities lie in web development, digital asset management, social media marketing, and online advertising. Highlights include: - From Oct 2015 to Dec 2015, I was contracted as a Data Analyst by Massive Media to optimizing a nation-wide Google Display advertising campaign for a CBC documentary (produced by Force Four Productions). Half way through, the client increased the budget due to great performance. Note: I am a certified Google Partner. - From Mar 2015 to Sept 2015, I worked for Clevers Media where I represented multiple three publications as their advertising sales representative. - From Sept 2014 to Dec 2014, I managed ZG Communication’s social media assets and ran a Facebook ad campaign in partnership with Page Two Strategies. Show less



Simon Fraser University

• Canada
• Higher Education
• 700 & Above Employee

• Co-Instructor

  • Jan 2016 - Apr 2016

  I teach Publishing 101, a class of around 60+ students, alongside Instructor Suzanne Norman and Teaching Assistant Camila Jathy. www.posiel.com I teach Publishing 101, a class of around 60+ students, alongside Instructor Suzanne Norman and Teaching Assistant Camila Jathy. www.posiel.com



Eleven Fifty-Nine

• Vancouver, Canada Area

• Co-Founder

  • Nov 2015 - Jan 2016

  Eleven Fifty-Nine was born out of a mutual desire for meaningful fashion and authentic business. I launched this venture with Ketan Jogia, a musical producer who comes from a long legacy of watch repairmen and jewellery crafters. Together, Eleven Fifty-Nine is about reaching that level of readiness we believe everyone strives for in life. Our stock is competitively priced and we offer many servicing options thanks to our trusted affiliates. Like most other entrepreneurs, Ketan and I split all the responsibilities and manage to complete all our business objectives between the two of us. - We shoot all our own photography and edit them using Adobe Creative Suite and VSCO. - We made a custom database to house our inventory and sync metadata with Shopify’s CMS. - We run all our social media marketing and PR with aid from partners in our network. - We are a federally incorporated company that ships to Canada and the US. Show less



Textbook

• Vancouver, B.C.

• Publisher

  • Jan 2014 - Dec 2015

  Textbook is a creative journal for the entrepreneurial mind. Read it. Write in between the lines. Slow down and learn something new. We believe everyone has the opportunity to step in the crossroads of creative and commercial industries and make their idea happen. I launched Textbook alongside four other Co-Founders with the intention of connecting a community of new entrepreneurs in Vancouver, and across Canada. We published our first issue (see pictures) in April 2014 and launched our website in May 2015. We held various partnerships with organizations such as Skyrocket Digital, Creative Pulse, TEDxGastownWomen, and Burrard Arts Foundation. Show less



Clevers Media

• Advertising Services

• Advertising Sales Representative & Analyst

  • Jan 2015 - Sep 2015

  In addition to handling advertising sales and managing marketing, Clevers Media focuses on developing new revenue streams for our clients through sponsorship programs, the establishment of mutually-beneficial relationships with like-minded organizations, online marketing strategies and the monetizing of online content, in addition to social networking technologies and the development of online communities. www.cleversmedia.com Our clients include investment banks, corporations, book and magazine publishers, and various cultural and literary festivals. Show less



Simon Fraser University

• Canada
• Higher Education
• 700 & Above Employee

• Teaching Assistant

  • Sep 2014 - May 2015

  » responsible for teaching, marking, and assisting 20 to 60 students (Publishing 101: The Publication of the Self) » responsible for marking and tutoring ~30 students (Publishing 355W: Online Marketing) » responsible for teaching, marking, and assisting 20 to 60 students (Publishing 101: The Publication of the Self) » responsible for marking and tutoring ~30 students (Publishing 355W: Online Marketing)



Penguin Random House Canada

• Canada
• Book and Periodical Publishing
• 200 - 300 Employee

• Digital Intern

  • May 2014 - Jul 2014

  As part of the practicum semester for the Master of Publishing program at SFU, I was hired as an intern to assist the digital department of Penguin Random House Canada. During my time there, I assisted the team in research reports, asset management, and other necessary tasks needed for the main project at hand: revamping the Penguin Random House website. There were many challenges in consolidating the identities of all the imprints and making sure the vast amount of information they held was properly represented in a uniform user experience. During my time at Penguin Random House, I was encouraged to explore advertising options for their in-house online publication, Hazlitt. Armed with their web, social, and ecommerce analytics, I’m currently pumping out 10,000 words on leveraging programmatic ad tech, inventory management, and yield optimatization using the latest strategies in remarketing. I should complete my report by December 2015. Show less



This is Vancity

• Vancouver, BC, Canada

• Editor in Chief

  • Oct 2010 - Sep 2013

  This is Vancity was an online publication about creative happenings in Vancouver. I co-founded this venture with two of my closest friends, Ketan Jogia and Peter Bohdal. We took pride in digging past press releases and reaching into the most interesting and human elements behind new ideas and artistic accomplishments. Since March of 2014, we’ve archived This is Vancity and pivoted in a new direction. Check out Textbook for more information. Between its genesis and exodus, we published around fifty articles, typically reaching around 500 words each. We partnered with FreshGigs.ca and Hey Available! for open job listings in Vancouver. We produced five out of nine #EastVanLove events, two #BehanceReviews events, and sponsored various other outings. Our pageviews and social following was modest. We hosted no advertisements. All our social media accounts have been converted to Textbook. Show less



Oakridge Music Studios

• Vancouver, Canada Area

• Instructor

  • Sep 2009 - Jun 2011

  During my teenage years, I fell into teaching piano, musical theory, and music history to children at O Music Studios. As I grew more confident in my pedagogy, I began to receive students with a desire to learn subjects not traditionally available. For nearly a year, I taught beginner's music production, public speaking, concert planning, and storytelling. Alongside of teaching, I co-managed multiple concert productions at local Starbucks cafes, Oakridge Mall, Vancouver Community College, and the Orpheum. Show less