Experience

Lyons Magnus

• United States
• Food and Beverage Manufacturing
• 300 - 400 Employee

• Vice President of Healthcare / Contract Accounts

  • Nov 2001 - Present

  In my current position, I steer organizational strategy, vision, and goals as part of the executive leadership team. I lead a team of seven associates, building a culture of accountability, challenging associates to grow, and motivating staff leveraging individual strengths. I also liaise across the organization, communicating interdepartmentally with diverse stakeholders and cultivating positive relationships with associates across all organizational levels. Some of my accomplishments… Show more In my current position, I steer organizational strategy, vision, and goals as part of the executive leadership team. I lead a team of seven associates, building a culture of accountability, challenging associates to grow, and motivating staff leveraging individual strengths. I also liaise across the organization, communicating interdepartmentally with diverse stakeholders and cultivating positive relationships with associates across all organizational levels. Some of my accomplishments include: • I acquired approval for a new product category with Vizient beginning Jan. 1, 2022, adding an estimated $2.5M in new business in 2022. • Secured product segment approvals to gain primary supplier status with GPO's including Sodexo and HPS, leading to +$1.5M in revenues over two years. • Received "sole source" in product category with Vizient, bringing $4M in new sales across two-year span. • Navigated difficult supply issues, partnering internally and externally to reduce raw material supply impact reformulating products, finding new suppliers, recommending replacement products, and communicating to the trade. • I overhauled the team environment, assuming leadership and transforming the dynamic with improved coaching, 1 on 1 meetings, leadership by example, increasing staff development opportunities, and leveraging previous complaints to redefine culture with honesty and transparency. • Cultivated a strong relationship with Dutch Bros. Coffee, identifying the opportunity and building business from scratch to realize +$5M in annual revenues with additional projects in the pipeline. • Led the development of unique, plant-based supplement gaining momentum within Healthcare and College & University segments. • I was promoted through roles of scope and accountability, moving to role requiring greater leadership skills, business strategy decision-making, and account responsibility.

• Director Of Sales

  • Jun 2012 - Nov 2018

  As the Director of Sales, I spearheaded a high-performing team of eight sales professionals across 13 states, managing $50M in business across all Foodservice channels including Distribution, Restaurant Chains, Military, College & Universities, and Business & Industry. I developed and implemented sales initiatives and strategic plans for business development, customer base expansion, and reaching sales goals. I also monitored and built a sales pipeline, analyzing operational data to… Show more As the Director of Sales, I spearheaded a high-performing team of eight sales professionals across 13 states, managing $50M in business across all Foodservice channels including Distribution, Restaurant Chains, Military, College & Universities, and Business & Industry. I developed and implemented sales initiatives and strategic plans for business development, customer base expansion, and reaching sales goals. I also monitored and built a sales pipeline, analyzing operational data to accurately project sales and profitability and provide up-to-date reporting. I engaged with customers to assess needs and garnered positive relationships to drive long-term business growth. Some of my achievements include: • Closed three segment conversion at Martin Brothers, winning $3.5M in competitive business and strengthening relationships at important distributor partner. • I oversaw five Sysco Operating Site conversions in Northwest, realizing $4.2M in business, as well as transferring equipment support to Lyons during conversion. • Boosted organizational revenues, exceeding regional annual sales target by 16% in 2014 and increasing regional market share by 9% within 22 months. • I had the opportunity to mentor sales associates, planning staff training and development opportunities, providing performance evaluations, and supporting development and achievement of aggressive but attainable goals. • Played a key role scaling the team, overseeing hiring and training of four sales representatives over three years. • Honored in 2017 as both Regional Director of the Year and National Field Sales Director of the Year.



Nestlé Professional North America

• Food and Beverage Services
• 100 - 200 Employee

• Regional Manager

  • Sep 1991 - Oct 2001