Michael Cembrola
Chief Revenue Officer (CRO) at Onsite Dental- Claim this Profile
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Bio
Credentials
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Situational Leadership II
The Ken Blanchard CompaniesFeb, 2021- Nov, 2024 -
Foundations of Leadership
_Feb, 2012- Nov, 2024 -
Model-Netics
Main Event ManagementApr, 2010- Nov, 2024 -
Leadership Albuquerque
Greater Albuquerque Chamber of CommerceJun, 2008- Nov, 2024 -
Licensed Life, Accident, and Health Producer
CT, NY, PA, DC, DE, MD, CA, TX, GA, AL, MS, FL, UT, MT, NV, LA
Experience
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Onsite Dental
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United States
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Dentists
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1 - 100 Employee
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Chief Revenue Officer (CRO)
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Apr 2023 - Present
Senior leader for business development, account management and marketing for the pioneer and national leader providing high quality, value-based dental care at or near the workplace. Onsite Dental offers a full range of dental services to employers, unions and universities through sophisticated mobile and fixed-site delivery models. Senior leader for business development, account management and marketing for the pioneer and national leader providing high quality, value-based dental care at or near the workplace. Onsite Dental offers a full range of dental services to employers, unions and universities through sophisticated mobile and fixed-site delivery models.
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Delta Dental Ins.
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United States
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Insurance
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700 & Above Employee
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Vice President, Sales National & Special Accounts │ Revenue Generation │ Team Leadership
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Jan 2018 - Mar 2023
Oversee all aspects of business development and account growth for multibillion-dollar revenue through new sales and account management. Regularly sold to Fortune 100, 500, and 1000 companies. Manage 50 employees nationwide. IMPACT: Earned the company’s award for Top Sales Vice President in 2018. Achieved 135% of goal for 2018, 132% in 2019, and 219% in 2020 within very competitive national market spaces. Oversee all aspects of business development and account growth for multibillion-dollar revenue through new sales and account management. Regularly sold to Fortune 100, 500, and 1000 companies. Manage 50 employees nationwide. IMPACT: Earned the company’s award for Top Sales Vice President in 2018. Achieved 135% of goal for 2018, 132% in 2019, and 219% in 2020 within very competitive national market spaces.
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Providence Health & Services
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Hospitals and Health Care
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700 & Above Employee
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Assistant Vice President, Sales and Service │ Pipeline Development │ Turn Around Solutions
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2016 - 2018
Succeeded in turning around negative sales, streamlining talent onboarding, and expanding product portfolio for the health plan component of the integrated delivery system of Providence Health & Services. Led 38 professionals through two offices in driving B2B sales pipeline, channel development, forecasting, prospecting, and service delivery. Accountable for planning and executing annual budgets. Authored playbook to support management staff. IMPACT: Spearheaded ASO product expansion… Show more Succeeded in turning around negative sales, streamlining talent onboarding, and expanding product portfolio for the health plan component of the integrated delivery system of Providence Health & Services. Led 38 professionals through two offices in driving B2B sales pipeline, channel development, forecasting, prospecting, and service delivery. Accountable for planning and executing annual budgets. Authored playbook to support management staff. IMPACT: Spearheaded ASO product expansion and opened new product avenues Exceeded 350% of sales quota for January 2017 Turned around book of business performance from multi-million dollar loss to profitability in less than one year. Show less Succeeded in turning around negative sales, streamlining talent onboarding, and expanding product portfolio for the health plan component of the integrated delivery system of Providence Health & Services. Led 38 professionals through two offices in driving B2B sales pipeline, channel development, forecasting, prospecting, and service delivery. Accountable for planning and executing annual budgets. Authored playbook to support management staff. IMPACT: Spearheaded ASO product expansion… Show more Succeeded in turning around negative sales, streamlining talent onboarding, and expanding product portfolio for the health plan component of the integrated delivery system of Providence Health & Services. Led 38 professionals through two offices in driving B2B sales pipeline, channel development, forecasting, prospecting, and service delivery. Accountable for planning and executing annual budgets. Authored playbook to support management staff. IMPACT: Spearheaded ASO product expansion and opened new product avenues Exceeded 350% of sales quota for January 2017 Turned around book of business performance from multi-million dollar loss to profitability in less than one year. Show less
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Presbyterian Healthcare Services
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United States
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Hospitals and Health Care
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700 & Above Employee
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Director – New Sales and Account Service │ Account Performance Improvement │ Business Planning
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2014 - 2016
Managed 15 staff in selling self-funded, level-funded, and fully insured products to small and large groups. Key participant in all major RFP responses and finalist presentations. Improved performance capabilities with software tools and special projects. IMPACT: Conceived and introduced team strategy that surpassed quota goal of 214% in 2014 and 118% in 2015; also supervised account service team in achieving and maintaining 98% retention rate. Dramatically increased sales performance… Show more Managed 15 staff in selling self-funded, level-funded, and fully insured products to small and large groups. Key participant in all major RFP responses and finalist presentations. Improved performance capabilities with software tools and special projects. IMPACT: Conceived and introduced team strategy that surpassed quota goal of 214% in 2014 and 118% in 2015; also supervised account service team in achieving and maintaining 98% retention rate. Dramatically increased sales performance and customer satisfaction, while saving company $100K in operating costs. Designed and launched unique broker portal to streamline sales/renewal process.
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Manager – Commercial Sales │ Team Building │ Competitive Edge │ Process Improvement
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2012 - 2014
Revitalized sales team and RFP process to compete better in the marketplace. Built and directed nine professionals in developing and selling custom large group plans and Health Insurance Exchange plans via assigned territories and set goals. IMPACT: Succeeded in doubling closing percentage from 12.1% to 24.3% within first year; also helped sales team in exceeding sales goal by 250% in 2013, over 100% higher than 2012. Streamlined quoting and sold onboarding processes.
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Lovelace Health System
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United States
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Hospitals and Health Care
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700 & Above Employee
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Large Group Account Executive │ Organizational Leadership │ Award Winning Sales Growth
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2009 - 2012
Stabilized sales of the health plan and recover market share from three main competitors. Managed RFP creation, large group sales, broker relations, plan execution, and account development, representing multimillion-dollar annual volume. IMPACT: Recipient of elite “Sales Executive of the Year” in 2011 for most annual sales out of 12 sales executives. Achieved highest closing ratio (25%) out of all company sales reps; also met increasing quotas of up to 120% YOY. Promoted from Small to… Show more Stabilized sales of the health plan and recover market share from three main competitors. Managed RFP creation, large group sales, broker relations, plan execution, and account development, representing multimillion-dollar annual volume. IMPACT: Recipient of elite “Sales Executive of the Year” in 2011 for most annual sales out of 12 sales executives. Achieved highest closing ratio (25%) out of all company sales reps; also met increasing quotas of up to 120% YOY. Promoted from Small to Large Group sales within seven months of hiring; also chosen to train and mentor all new sales hires. Show less Stabilized sales of the health plan and recover market share from three main competitors. Managed RFP creation, large group sales, broker relations, plan execution, and account development, representing multimillion-dollar annual volume. IMPACT: Recipient of elite “Sales Executive of the Year” in 2011 for most annual sales out of 12 sales executives. Achieved highest closing ratio (25%) out of all company sales reps; also met increasing quotas of up to 120% YOY. Promoted from Small to… Show more Stabilized sales of the health plan and recover market share from three main competitors. Managed RFP creation, large group sales, broker relations, plan execution, and account development, representing multimillion-dollar annual volume. IMPACT: Recipient of elite “Sales Executive of the Year” in 2011 for most annual sales out of 12 sales executives. Achieved highest closing ratio (25%) out of all company sales reps; also met increasing quotas of up to 120% YOY. Promoted from Small to Large Group sales within seven months of hiring; also chosen to train and mentor all new sales hires. Show less
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Delta Dental of New Mexico
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United States
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Insurance
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1 - 100 Employee
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Sales and Marketing Executive │ New Business Generation │ Account Management │ Budgets
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2007 - 2009
Returned to drive new business growth and peak account impact. Organized and executed full-scale sales and marketing initiatives. Instrumental in handling all messaging, design, compliance, production, distribution, and budgeting for all sales and communications materials. IMPACT: Earned corporate “National Sales Award” in 2008 for closing high-profile target on Delta Dental Plans Association’s national list; also facilitated largest advertising sales campaign in company history… Show more Returned to drive new business growth and peak account impact. Organized and executed full-scale sales and marketing initiatives. Instrumental in handling all messaging, design, compliance, production, distribution, and budgeting for all sales and communications materials. IMPACT: Earned corporate “National Sales Award” in 2008 for closing high-profile target on Delta Dental Plans Association’s national list; also facilitated largest advertising sales campaign in company history. Personally sold biggest group sale in 2007 within five months of hiring; also surpassed 2007 quota in only nine months. Show less Returned to drive new business growth and peak account impact. Organized and executed full-scale sales and marketing initiatives. Instrumental in handling all messaging, design, compliance, production, distribution, and budgeting for all sales and communications materials. IMPACT: Earned corporate “National Sales Award” in 2008 for closing high-profile target on Delta Dental Plans Association’s national list; also facilitated largest advertising sales campaign in company history… Show more Returned to drive new business growth and peak account impact. Organized and executed full-scale sales and marketing initiatives. Instrumental in handling all messaging, design, compliance, production, distribution, and budgeting for all sales and communications materials. IMPACT: Earned corporate “National Sales Award” in 2008 for closing high-profile target on Delta Dental Plans Association’s national list; also facilitated largest advertising sales campaign in company history. Personally sold biggest group sale in 2007 within five months of hiring; also surpassed 2007 quota in only nine months. Show less
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O'Connell & Associates
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Boston, MA
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Senior Account Manager, Northeast Region │ Long-term Marketing Strategies │ Client Relations
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2004 - 2007
Organized and executed aggressive long-term marketing campaigns for luxury auto brands, home goods, and wellness companies. Directed all aspects of creative and account growth efforts with nine direct reports, support staff, interns, and multimillion-dollar budget for 18 full-service clients. Led teams in copywriting, direct mail campaigns, video/photoshoots, magazine production, media purchasing, and event planning. IMPACT: Four-time winner of “International Davey Awards” and two-time… Show more Organized and executed aggressive long-term marketing campaigns for luxury auto brands, home goods, and wellness companies. Directed all aspects of creative and account growth efforts with nine direct reports, support staff, interns, and multimillion-dollar budget for 18 full-service clients. Led teams in copywriting, direct mail campaigns, video/photoshoots, magazine production, media purchasing, and event planning. IMPACT: Four-time winner of “International Davey Awards” and two-time winner of “International Telly Awards” for outstanding client relations and satisfaction. Dramatically and repeatedly delivered over 1,000% ROI on client direct mail campaigns; closed marquee client that generated $300K in profit each year. Show less Organized and executed aggressive long-term marketing campaigns for luxury auto brands, home goods, and wellness companies. Directed all aspects of creative and account growth efforts with nine direct reports, support staff, interns, and multimillion-dollar budget for 18 full-service clients. Led teams in copywriting, direct mail campaigns, video/photoshoots, magazine production, media purchasing, and event planning. IMPACT: Four-time winner of “International Davey Awards” and two-time… Show more Organized and executed aggressive long-term marketing campaigns for luxury auto brands, home goods, and wellness companies. Directed all aspects of creative and account growth efforts with nine direct reports, support staff, interns, and multimillion-dollar budget for 18 full-service clients. Led teams in copywriting, direct mail campaigns, video/photoshoots, magazine production, media purchasing, and event planning. IMPACT: Four-time winner of “International Davey Awards” and two-time winner of “International Telly Awards” for outstanding client relations and satisfaction. Dramatically and repeatedly delivered over 1,000% ROI on client direct mail campaigns; closed marquee client that generated $300K in profit each year. Show less
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Delta Dental of Rhode Island
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United States
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Insurance
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1 - 100 Employee
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Writer, Corporate Communications │ Publication Design │ Marketing Solutions
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2003 - 2004
Hired for this first job out of college to begin using communication skills within new marketing group. Prepared and updated full array of content and design material for direct mail campaigns to professional audiences nationwide. IMPACT: Personally generated content and designed layout for company’s Annual Report. Hired for this first job out of college to begin using communication skills within new marketing group. Prepared and updated full array of content and design material for direct mail campaigns to professional audiences nationwide. IMPACT: Personally generated content and designed layout for company’s Annual Report.
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Education
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Providence College
Bachelor of Science - BS, Marketing
Community
