Experience

Party Can

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Director

  • Mar 2022 - Present

  Party Can - Everyone is invited! Party Can - Everyone is invited!



Anheuser-Busch InBev (Goose Island Beer Co.)

• Senior Brand Manager - Bourbon County Stout, Vantage Portfolio & Beyond Beer Brands

  • Dec 2019 - Mar 2022

  • Managed all beers that age in wood (bourbon, wine, foudre, etc.)• Developed and Launched Goose Island Ready To Drink cocktail series (Blackberry Smash, Old Fashioned Highball and Whiskey Sour)• Build and maintains the identity and integrity of Goose Island’s National and local craft beer brands• Evaluates portfolio performance and identifying need states• Creates weekly dashboard that tracks business drivers (sales, points of distribution, media performance, etc.) against KPIs• Analyzes craft competitive landscape• Works with legal to ensure brands are approved and pricing is in place• Collaborates with sales team to improve sales and market share in a highly competitive marketplace through programming and strategies to increase distribution and rate of sale• Develops point of contact material for sales and wholesale network to execute events and promotions• Develops all creative briefs that align with brand strategy and value based brand proposition for all creative projects• Manages creative research process and report progress to management• Assists brand teams by performing ad-hoc analysis to understand key drivers of the business• Assists in the development of the strategic category roadmap, monitor progress, and incorporate relevant data sources into marketing analytics as they become available

• Goose Island Brewery Educator

  • Aug 2017 - Dec 2019

  Goose Island Educator • Co-author of "Grit & Grain" coffee table book• Spirit Columnist for Goose Island's "Ingrain" quarterly magazine• Manager of multiple consumer education classes• Youtube "Cooking with a Dad" video segment

• Associate Brand Manager (Seasonal, Midwest and Chicago Brands)

  • Jun 2016 - Aug 2017

  Build and maintains the identity and integrity of Goose Island’s National and local craft beer brands• Evaluates portfolio performance and identifying need states• Creates weekly dashboard that tracks business drivers (sales, points of distribution, media performance, etc.) against KPIs• Analyzes craft competitive landscape• Works with legal to ensure brands are approved and pricing is in place• Collaborates with sales team to improve sales and market share in a highly competitive marketplace through programming and strategies to increase distribution and rate of sale• Develops point of contact material for sales and wholesale network to execute events and promotions• Develops all creative briefs that align with brand strategy and value based brand proposition for all creative projects• Manages creative research process and report progress to management• Assists brand teams by performing ad-hoc analysis to understand key drivers of the business• Assists in the development of the strategic category roadmap, monitor progress, and incorporate relevant data sources into marketing analytics as they become available

• Associate Brand Manager (Bourbon County Brands, Wild Ales and all Barrel Innovation Beer Brands)

  • May 2014 - Jun 2016

  • Managed overall on and off premise 2015 Bourbon County Stout release plan in 20 cities and entire 2014 plan of 9 cities• Producer of the Beer Documentary, "Grit & Grain"​ The Story of Bourbon County Stout• Director of 2015 Goose Island's "Rare Day"​ the first ever bottled beer event on Goose Island properties



FRET12

• United States
• Entertainment
• 1 - 100 Employee

• General Manager

  • Dec 2012 - May 2014

  Founded in 2008, FRET12 is an online community for guitarists – connecting enthusiasts with industry influencers. The company partners with elite guitarists to develop and produce instructional and documentary video’s, offering fans unprecedented access and resources. Signature products and exclusive inventory is also made available in our online store. • Managed daily operations and supervises the production staff of six, including copywriters, audio and video editors • Spearheaded artist relations, consulting with talent directly to augment their social media footprints and build their personal brands by leveraging new channels and mediums • Created marketing plans, released new products through the Fret12 store and drove a 50% sales increase in 2013 with a 200% guitar sales growth through online sales and advertising campaigns in 2013 • Supervised shipments of an average of 400 monthly online orders with partner distribution companies • Opened an international Fret12 store that grossed 130k in the first two months • Developed the production schedule of Fret12 programs including Duets (web series), Weekly Riff (instructional web series), the Sound and the Story DVD series (Instructional/Documentary Guitar DVD) • Maintained an extensive social media and digital platform for fans and artists • Increased social media following by over 200% through strategic partnerships and corresponding campaigns since launch • Liaison with web developers and designers to build and maintain web presence • Cultivated new relationships and negotiates contracts with other vendors to add products to the Fret 12 store. additions included: D’Addario, Ernie Ball, Fender, Mesa/Boogie, Orange, and Harris Teller



Apple Retail

• France
• Retail
• 100 - 200 Employee

• Store Manager - Lincoln Park

  • Oct 2011 - Dec 2012

  • Organized, directed, and regulated the busiest genius bar team in the Great Plains region with over 1900 appointments a week• Created a culture of development and engagement through consistent coaching and training with a team of 27 technicians, performance reviews and feedback to deliver an exceptional experience for both internal and external customers. The employee satisfaction score went from -15 to +35• Delivered individualized career experiences by leveraging the strong relationships with other leaders throughout the Chicago land market. This was done with employee trades• Shaped and developed a diverse talent bench resulting in 11 promotions to corporate and other Chicago-land markets• Analyzed financial reports to understand store sales and performance trends • Coordinated with other leaders to manage payroll, scheduling and inventory through a tough economy, where we saw budgets reduce by over 40%

• Store Manager - Michigan Avenue, OakBrook Mall

  • Oct 2008 - Oct 2011

  • Cultivated and shaped a customer-focused culture that started on the sales floor inspiring a “One Team” mentality throughout the store• Implemented and influenced a sales structure in the Oak Brook store to drive over 60 million in store revenue in 2011. A 9 million dollar increase from 2010• Instituted a strong awareness around business as a complete solution for our business-to-business customers resulting in the most successful business year in Michigan Avenues history • Refined and trained the store business team to grow sales from 75K to over 130K a week to exceed their quarterly and yearly goals• Standardized touch-bases with employees to maximize the development of multiple careers within the store• Led the hiring and training process by managing the on boarding of 50 new employees, resulting in a 30 percent increase in employees for the 2010 holiday season• Implemented new sales techniques in the store to drive customer satisfaction scores higher than previous years. A 20% increase from previous year• Planned, developed, executed and maintained a sales culture in Michigan Avenue location that drove results in the store past 80 million in annual sales. A 10 million dollar increase from previous year• Prepared all store, new product launch day sales plans for Apple core products including iPhone 3G – 4S, iPad and New iPad



Best Buy Inc.

• 1 - 100 Employee

• Store Manager - Multiple Managment positions

  • Oct 2004 - Oct 2008

  Store Sales Manager March 2007 – October 2008 • Managed and drove total store sales which grossed 35 million annually • Developed and implemented strategic business plans that led to 118% revenue comps, a 18% growth from the previous years revenue • Performed daily financial analysis to track sale trends and monitor employee progress • Built a diverse talent bench of five supervisors and 65 full and part time employees • Coached and trained multiple supervisors and managers to open three new stores in the district • Organized and led new initiatives as a test store in the company, helping them roll out the Customer Assistant Program to the rest of the market • Initiated change in the Clark Street location to be one of the highest employee engaged stores in the Chicago land market Store Operations Manager May 2005 – March 2007 • Managed store payroll and scheduling to maximize labor and ROI, remaining under budget • Improved store operating and administrative functions to 120% to goal by managing the P&L and all store expenses with a different approach • Ensured company policies were followed throughout the store by performance managing entire store • Led the inventory team to have 4 consecutive under budget P.I.s and overall shrinkage for 2 yearly cycle counts