Mike Wilberding
Managing Director at Traverse Bay Strategy Group- Claim this Profile
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Bio
John MacRitchie
There are strategists that are comfortable with presenting just the data, and then there are strategists that want, must, need, and crave to know what it all means for their clients. Mike is more than a thought-leader, he is the brains behind any move, big or small, that any business that gives a damn should have on their side. Before I ever put my matte black Papermate Mirado Black Warrior #2 pencil to paper, before I ever wrote a lick of copy, I needed to know what Mike's input was on the creative brief. If I did not, it was anybody's guess as to whether the direction I was taking had any shred of merit.
John Geerer
Mike is a consummate professional. Extremely well-read, articulate and personable, he is a real pleasure to work with. Mike possesses a depth of understanding and clarity of vision as to where healthcare is going and the opportunities that stand before us to truly impact community health.
John MacRitchie
There are strategists that are comfortable with presenting just the data, and then there are strategists that want, must, need, and crave to know what it all means for their clients. Mike is more than a thought-leader, he is the brains behind any move, big or small, that any business that gives a damn should have on their side. Before I ever put my matte black Papermate Mirado Black Warrior #2 pencil to paper, before I ever wrote a lick of copy, I needed to know what Mike's input was on the creative brief. If I did not, it was anybody's guess as to whether the direction I was taking had any shred of merit.
John Geerer
Mike is a consummate professional. Extremely well-read, articulate and personable, he is a real pleasure to work with. Mike possesses a depth of understanding and clarity of vision as to where healthcare is going and the opportunities that stand before us to truly impact community health.
John MacRitchie
There are strategists that are comfortable with presenting just the data, and then there are strategists that want, must, need, and crave to know what it all means for their clients. Mike is more than a thought-leader, he is the brains behind any move, big or small, that any business that gives a damn should have on their side. Before I ever put my matte black Papermate Mirado Black Warrior #2 pencil to paper, before I ever wrote a lick of copy, I needed to know what Mike's input was on the creative brief. If I did not, it was anybody's guess as to whether the direction I was taking had any shred of merit.
John Geerer
Mike is a consummate professional. Extremely well-read, articulate and personable, he is a real pleasure to work with. Mike possesses a depth of understanding and clarity of vision as to where healthcare is going and the opportunities that stand before us to truly impact community health.
John MacRitchie
There are strategists that are comfortable with presenting just the data, and then there are strategists that want, must, need, and crave to know what it all means for their clients. Mike is more than a thought-leader, he is the brains behind any move, big or small, that any business that gives a damn should have on their side. Before I ever put my matte black Papermate Mirado Black Warrior #2 pencil to paper, before I ever wrote a lick of copy, I needed to know what Mike's input was on the creative brief. If I did not, it was anybody's guess as to whether the direction I was taking had any shred of merit.
John Geerer
Mike is a consummate professional. Extremely well-read, articulate and personable, he is a real pleasure to work with. Mike possesses a depth of understanding and clarity of vision as to where healthcare is going and the opportunities that stand before us to truly impact community health.
Experience
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Traverse Bay Strategy Group
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United States
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Research Services
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1 - 100 Employee
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Managing Director
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Jan 2002 - Present
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Ogilvy & Mather
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India
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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General Manager
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Jan 1992 - Jan 2002
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McCann Erickson
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Technology, Information and Internet
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Senior Vice President
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1980 - 1992
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Education
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1972 - 1976
Michigan State University
BS -
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Duke University - The Fuqua School of Business
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University Of Detroit
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Wayne State University
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