Experience

Terminix Commercial

• United States
• Facilities Services
• 200 - 300 Employee

• Sr. Director, Marketing

  • Jun 2018 - Present

  Responsible for the planning, execution and tracking of marketing strategies for a $460M business segment, including brand, communications, sales support, product management, pricing strategy, demand generation and customer experience marketing.

• Director of Marketing

  • Mar 2016 - May 2018



American Home Shield

• United States
• Consumer Services
• 400 - 500 Employee

• Director, Product & Segment Marketing

  • Jan 2013 - Mar 2016

  Responsible for defining the direction and focus for the next generation of marketing for new business opportunities and new AHS products and services. Identify and develop go-to-market strategies to maximize opportunity and success in high volume and growth market segments. Manage the marketing requirements for the business opportunity or product cycle from development through execution. Plan, manage and execute marketing for product launches, working closely with Strategy, Customer Experience, Product Development, Sales and Operations. Serve as the point of integration between all company areas and marketing stakeholders in B2B, B2C and Relationship Marketing. Identify new partner and channel opportunities for product sales, promotion and marketing activities. Perform and analyze market research and competitor analysis.

• Sales & Marketing Business Lead // Project Genesis Core Team

  • Oct 2010 - Dec 2012

  Responsible for leading technology and business process improvement efforts across sales and marketing functions, working with the Project Genesis team, outside partners and sales and marketing management. The primary objectives of Project Genesis are to enable our growth strategy and improve our customer experience.

• Director of Marketing

  • Sep 2009 - Oct 2010

  • Responsible for the integration of possibilities from strategy, business development and new business along with the capabilities of direct, online, operations and field sales into a unified go-to-market business plan that drives new acquisition growth across all channels.

• Director of Real Estate Marketing

  • May 2007 - Sep 2009

  • Department directly responsible for supporting customer acquisition within the Real Estate B2B channel. Worked as business partner with VP of Real Estate Sales and VP of Business Development to grow business, obtain new customers and manage marketing relationships. Manage a team of three, providing national and regional marketing support to the Real Estate Sales team of 115-185, geographically dispersed throughout 49 states, as well as the Business Development team.

• Real Estate Marketing Manager

  • Apr 2005 - May 2007

  • Managed a team of seven, providing national and regional marketing support to the Real Estate Sales team of 225, geographically dispersed throughout 49 states, as well as the National Accounts team.



AmeriSpec Inspection Services

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Specialist

  • Jan 2004 - Mar 2005

  • Provided national marketing support for 300+ franchisees in the U.S.• Developed annual marketing plan• Managed national co-op program for franchisees • Provided national marketing support for 300+ franchisees in the U.S.• Developed annual marketing plan• Managed national co-op program for franchisees



Lifestyle Ventures

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing/Creative Director

  • Mar 2002 - Dec 2004

  • Worked on all aspects of marketing and creative, from concept to ongoing support, for several restaurant brands.• Lifestyle Ventures was a hospitality development and management company based in Memphis, with properties in Tennessee, Texas, Colorado, Alabama, Illinois and Louisiana. It has since folded. • Worked on all aspects of marketing and creative, from concept to ongoing support, for several restaurant brands.• Lifestyle Ventures was a hospitality development and management company based in Memphis, with properties in Tennessee, Texas, Colorado, Alabama, Illinois and Louisiana. It has since folded.



O'Connor Kenny Partners

• Traffic/Production Manager

  • Feb 2000 - Mar 2002

  • Worked as part of the creative team to concept, develop and execute for major regional and national brands.• O’Connor Kenny Partners was a 40-person, full-service marketing integration firm located in Downtown Memphis. It has since folded. • Worked as part of the creative team to concept, develop and execute for major regional and national brands.• O’Connor Kenny Partners was a 40-person, full-service marketing integration firm located in Downtown Memphis. It has since folded.