Experience

Acres

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Director

  • Jul 2021 - Present

  Las Vegas, Nevada, United States GAME CHANGER. Foundation has Arrived.. Prepare to catch a wave. Foundation delivers instantaneous, real-time data from every player interaction on your floor. Real-time data that you own and control, something current casino management systems can’t even dream of. All while simultaneously enabling a cashless, single-wallet solution to players via their own mobile device. The game has changed. Will you?



Golden Nugget Las Vegas

• Hospitality
• 300 - 400 Employee

• Director Player Development

  • Apr 2019 - Jul 2020

  Las Vegas, Nevada Area The Spectacular Golden Nugget Las Vegas going strong since 1946.. Great Pool, Great Food, Great Entertainment, and it''s a place for Gamblers! Come Play.



Choctaw Casinos of Oklahoma

• Director Player Development

  • Feb 2016 - Sep 2017

  Pocola



Siena Hotel Spa Casino

• Hospitality
• 1 - 100 Employee

• Director of Casino Operations, Marketing, Customer Development

  • Sep 2013 - Sep 2015

  Reno, Nevada Area Director of Casino Operations, Marketing, Customer Development Siena Hotel Spa and Casino Reno, NV 9/2013–Present Increased new member acquisition by 30% in five months and increased monthly slot revenues by 32%. Implemented new revenue yield strategies that culminated in an increase in casino room nights by 56% and a total property revenue growth of 35%. Developed e-mail deployment strategy and customer acquisition… Show more Director of Casino Operations, Marketing, Customer Development Siena Hotel Spa and Casino Reno, NV 9/2013–Present Increased new member acquisition by 30% in five months and increased monthly slot revenues by 32%. Implemented new revenue yield strategies that culminated in an increase in casino room nights by 56% and a total property revenue growth of 35%. Developed e-mail deployment strategy and customer acquisition program-increase of response rate by 30%. Show less



The Riviera Las Vegas

• Director of Casino Marketing Player Development

  • Feb 2012 - Jul 2013

  Las Vegas, Nevada Director of Casino Marketing Player Development Riviera Casino Hotel Las Vegas, NV 2/2012–7/2013 Rebranded Riviera Rewards Card Program increasing New Member sign-ups by 110%. Developed a new Direct Mail program resulting in Casino Room stays and retail revenue by 118%. Directed Rewards Club, VIP Reservations, special events, casino… Show more Director of Casino Marketing Player Development Riviera Casino Hotel Las Vegas, NV 2/2012–7/2013 Rebranded Riviera Rewards Card Program increasing New Member sign-ups by 110%. Developed a new Direct Mail program resulting in Casino Room stays and retail revenue by 118%. Directed Rewards Club, VIP Reservations, special events, casino promotions, database marketing using standard mail, e-mails, MMS and Social Networking directives. Show less



Tropicana Las Vegas Inc

• Director of CRM Casino Marketing

  • May 2010 - Nov 2011

  Las Vegas, Nevada Director of CRM Casino Marketing Tropicana Las Vegas Las Vegas, NV 5/2010 –11/2011 Responsible for the creation, rebranding, and rollout of the new TROP PLUS Players Club Card. Installed Bally’s Business Intelligence systems. Created and implemented marketing initiatives and new database procedures along with the development of strategic and tactical marketing plans, business plans and sales strategies,… Show more Director of CRM Casino Marketing Tropicana Las Vegas Las Vegas, NV 5/2010 –11/2011 Responsible for the creation, rebranding, and rollout of the new TROP PLUS Players Club Card. Installed Bally’s Business Intelligence systems. Created and implemented marketing initiatives and new database procedures along with the development of strategic and tactical marketing plans, business plans and sales strategies, resulting in improving the Tropicana rankings. Show less



Tropicana Entertainment

• United States
• Gambling Facilities and Casinos
• 100 - 200 Employee

• Director of Marketing and Player Development

  • Nov 2007 - May 2010

  Laughlin, NV Director of Marketing Player Development Tropicana Entertainment/Laughlin & River Palms Casino Laughlin, NV 11/2007–11/2009 Responsible for all aspects of marketing, entertainment, player development, casino services and community relations. Secured vendor sponsorships and partner promotions. Executive Committee Member



Isle of Capri Casino

• United States
• Restaurants

• VP/GM Multi Property

  • Feb 2006 - May 2007

  Vice President/ General Manager 1 / 2006 – 5 / 2007 Isle of Capri Hotel and Casino- Black Hawk, Colorado Directed the operations of both the Isle of Capri and Colorado Station Casino and Hotel Complex. This property contains 2 hotels totaling 402 rooms, a gourmet high-volume steakhouse, 24 hour full service buffet, 24 hour cafe, a specialty restaurant and a food court. Implemented yield revenue strategies committee. Improved BARE service scores… Show more Vice President/ General Manager 1 / 2006 – 5 / 2007 Isle of Capri Hotel and Casino- Black Hawk, Colorado Directed the operations of both the Isle of Capri and Colorado Station Casino and Hotel Complex. This property contains 2 hotels totaling 402 rooms, a gourmet high-volume steakhouse, 24 hour full service buffet, 24 hour cafe, a specialty restaurant and a food court. Implemented yield revenue strategies committee. Improved BARE service scores from an average of 80 to 91. Reorganized Food and Beverage, Hospitality services and Human Resources training. Produced revenues of: Rooms $12 million, F&B $6 million, Gaming $205 million. Developed property strategy map and “Blue Sky Project”. Show less



Soaring Eagle Casino & Resort

• United States
• Gambling Facilities and Casinos
• 1 - 100 Employee

• CEO GM

  • 2001 - 2006

  This Four Diamond Property has 200,000 square feet of gaming space, 4,800 Slot machines, 53 Table games, 12 Food and Beverage outlets, a 3,200-seat entertainment venue, exhibit and convention space over 90,000 square feet, a world class Spa, 512 Guest rooms and a 10,000 seat Arena. Responsible for Gaming and Hospitality Operations, Food & Beverage operations, Casino Services, Marketing, Entertainment Convention and Group Sales, Finance, Security, Construction and Planning. Improved… Show more This Four Diamond Property has 200,000 square feet of gaming space, 4,800 Slot machines, 53 Table games, 12 Food and Beverage outlets, a 3,200-seat entertainment venue, exhibit and convention space over 90,000 square feet, a world class Spa, 512 Guest rooms and a 10,000 seat Arena. Responsible for Gaming and Hospitality Operations, Food & Beverage operations, Casino Services, Marketing, Entertainment Convention and Group Sales, Finance, Security, Construction and Planning. Improved Four Diamond scores year after year over 5 years/ MMPI property of the year 2006. Produced revenues of: Rooms $22 million, F&B $38 million, Entertainment $6 million, Gaming $421 million. Created the properties first Player Developnment Department, Marketing and Strategic Plan. Show less