Experience

Simpactful

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Senior Partner

  • Jul 2022 - Present

  CPG & Retail Business Consultancy comprised of expert practitioners helping clients across a range of disciplines

• Sr. Consultant

  • May 2020 - Aug 2022



Digital Silk

• Azerbaijan
• Advertising Services
• 1 - 100 Employee

• Board Advisor

  • Mar 2020 - Present



Mars

• United States
• Design Services
• 1 - 100 Employee

• Global Vice President Strategic Revenue Management

  • Jul 1987 - Mar 2020

  CPG Industry veteran with +32 years of Brand Management, Sales and Financial leadership across multiple domestic and international food categories: Confectionery & Snacks, Ice Cream & Frozen Novelties, Pet & Human Foods. Senior organization leader known for strong cross-functional & global collaboration in building brands, driving category value & profit pool growth, and finding "win-win" solutions. Most recently launched & led Global SRM/RGM center of excellence across Strategic Pricing, Trade Architecture, Promotion Optimization and Mix/Range Management pillars. Led U.S. M&M's, SNICKERS, MILKY WAY, SKITTLES & STARBURST brand marketing teams, including Seasonal Portfolio and NFL & NASCAR Sponsorship Properties. Ran central U.S. Snacks & Confectionery Sales organization spanning Category Management, Strategic Channel Management/RTM, Sales Planning & Operations, Merchandising & Shopper Marketing CoE's and Sales IT.

• Senior Vice President

  • Jan 1987 - Jul 2017

• Global Marketing, Finance & Sales Leadership

  • 1987 - 2014



General Foods Corporation

• Pakistan
• Food & Beverages

• Sr. Brand Manager

  • Jul 1982 - Jun 1987

  Desserts Division - Cool Whip, Jello RTE Pudding/Gelatin, Jello Frozen Novelties Desserts Division - Cool Whip, Jello RTE Pudding/Gelatin, Jello Frozen Novelties