Experience

Blanco Tackabery

• United States
• Law Practice
• 1 - 100 Employee

• Marketing

  • 2018 - Present

  Oversee and direct key marketing functions for firm. Manage website and e-marketing efforts. Develop and drive business development initiatives. Oversee and direct key marketing functions for firm. Manage website and e-marketing efforts. Develop and drive business development initiatives.



Bob Barker Company

• United States
• Wholesale
• 200 - 300 Employee

• Vice President of Marketing

  • Aug 2014 - 2017

  Lead marketing, product development and supply chain efforts for largest prison supply company in the world, managing a worldwide staff of 20. • Grew sales 3-10% each year with impactful new product launches and development of innovative marketing plans to penetrate secondary markets. • Led product development team that instilled new Stage-Gate like process, achieving over $6 million in new products annually. • Supervised, motivated and empowered a team of 20 marketing specialists to redefine supply chain via a new vision, obtaining over $2 million in cost savings. • Spear-headed re-branding initiative that updated 45-year old brand image, leading to revised value proposition, new brand imagery and refocus of company strategy. • Launched two new, innovative websites. Show less



Bob Barker Company

• United States
• Wholesale
• 200 - 300 Employee

• Director of Marketing

  • May 2008 - 2014

  Directed product development, product management and marketing communication efforts with a team of seven. • Started product management team focused on new product innovation, launching two major initiatives generating more than $8 million in growth. • Instilled Roadmap process and customer centric discipline to build a new product pipeline that generated over $4 million in sales annually. • Developed customer specific catalogs that significantly increased market share and grew sales over $3 million. Show less



Hanesbrands Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Director

  • 1999 - 2007

  Long and steady career with progressive responsibility in strategic marketing, brand management and directing profitable businesses. • Grew business to over $400 million in sales by identifying key product and distribution opportunities and developing action plans to address these issues. • Executed most successful new product launch in Printables history exceeding $30 million. Long and steady career with progressive responsibility in strategic marketing, brand management and directing profitable businesses. • Grew business to over $400 million in sales by identifying key product and distribution opportunities and developing action plans to address these issues. • Executed most successful new product launch in Printables history exceeding $30 million.



Hillshire Brands

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Director of Marketing: Champion Products

  • 1995 - 1999

  Directed marketing efforts for the Champion brand across Department and Sporting Goods Channels.

• Marketing Manager

  • 1992 - 1995

  Managed Hanes Boys underwear in mass channel.