Content and Community Manger

• Mar 2023 - Present

Digital Content Marketing Manager

• Jan 2020 - Sep 2022

As Digital Content Marketing Manager, I developed and optimized digital marketing campaigns to support business initiatives, product launches, and marketing campaigns. I provided expert knowledge into digital behavior patterns and trends to influence key business decisions and quantify the impact of new digital experiences.Key Achievements:• Created, implemented, and analyzed campaign performance by leveraging metrics from multiple sources to improve consumer acquisition, drive conversions, and deliver optimum consumer experiences• Oversaw content calendars, partnering with creative teams to execute compelling and ROI-driven campaigns for distribution across digital channels, including web, email, and social • Managed social channels (Facebook, Instagram, LinkedIn, and Twitter) and guided Customer Service, Sales, and Brand Support in responding to comments; grew email open rate 13%, dealer site users 4%, page views 4.7%, and clicks 21.6%• Served as QBP’s key-note speaker at National Bicycle Dealer Association retailer seminars in MA, D.C., and FL; educated retailers on social media best practices and provided takeaways to improve their social media strategies• Created reporting dashboards to effectively track KPIs, determine optimal channel use, illustrate effective reach and consumer engagement, and advise senior leadership on actions to consistently improve metrics and inform future digital business strategies• Regularly produced reporting and dashboards, using latest analytics industry tools to provide key stakeholders with in-depth reports and analysis of customer behavior and experience analytics, improving customer experiences Show less

Social Media Manager

• Nov 2013 - Jan 2021

I was promoted to lead the Retailer Digital Marketing Team and tasked with building content marketing and social media strategy to increase engagement and create opportunities for demand generation and sales enablement. During my tenure, I grew social account impressions by 6.9%, engagement by 70.7%, and link clicks by 108% by utilizing content marketing. In this role, I researched competitors to identify opportunities to improve product sales via online channels, and developed integrated marketing launch and go-to-market plans to include strategy, positioning, naming, and message development. As a result, I grew overall social media followers 440% in three years by and impressions by ~250%.Other Key Achievements:• Created and delivered social media training to 100+ independent bicycle retailers at the annual FrostBike Business Summit in Denver, CO (2013, 2015, and 2019), earning top scores from workshop participant surveys • Developed 24-hour Social Media response process and created a social media bootcamp for P2 retailer group, refining social strategy and pioneering efforts to adopt channel-specific content and video Show less

Channel Coordinator

• Nov 2013 - Jan 2016

As the Channel Coordinator, I was entrusted with creating and driving the cross-functional adoption of an omnichannel marketing program, improving organizational unity around brand messaging and communications.In this role, I established a multi-channel customer communication plan, spanning digital and print media, integrating audience feedback and metrics to continuously refine and improve. Additionally, I created content in alignment with QBP’s purpose and value to the customer and brands/suppliers and led weekly product communication meetings to identify, vet, and prioritize content. Show less

Vendor Sales Manager - Michelin and Tacx Brands

• Aug 2009 - Nov 2013

In this role, I forged and nurtured relationships with bicycle retailers across the US, qualifying new dealers for key brands.Key Achievements:• Increased Michelin sales 32% while maintainingthe brand’s excellent margin, and increased retailer participation 300%+ for Michelin Preferred Dealer Program by implementing an incentive program for Sales Representatives • Increased US product placement by successfully implementing the Test Center sales program and establishing 50+ test centers• Catapulted 2009 Tacx sales 10% (from previously negative); sales for QBP successively increased 70%+ in 2010 and 2011• Creatively utilized Michelin marketing dollars to promote the brand to retailers at highly attended QBP events Show less

Soft Goods Sales Manager and Buyer

• Nov 2006 - Jan 2011

Partnered with Account Executives to drive sales (Soft Goods core vendors +39% in 2008 and +38% in 2009).• Designed sales programs that quadrupled pre-season sales of QBP Soft Goods and increased product placement of brands• Selected successful products for QBP Catalog, and designed and managed QBP Softgoods’ trade show booths for key brands• Established new part numbers and pricing for multiple brands, while maintaining product turn over and margin goals

General Manager

• Mar 2004 - Nov 2006

As the General Manager, I oversaw sales staff and operations to meet growth, profit, and expense goals, while continuously achieving ~10% sales growth annually. I marketed key events, which involved securing guest appearances by industry celebrities, including Gary Fisher and Bob Roll. Additionally, I increased average bicycle sale price by implementing “The Fit Kit” bicycle fitting program As the General Manager, I oversaw sales staff and operations to meet growth, profit, and expense goals, while continuously achieving ~10% sales growth annually. I marketed key events, which involved securing guest appearances by industry celebrities, including Gary Fisher and Bob Roll. Additionally, I increased average bicycle sale price by implementing “The Fit Kit” bicycle fitting program

Territory Manager, All Brands

• Feb 1996 - Mar 2004

• Ranked #1 out of 55 sales representatives in 2003 in recognition for driving brand growth (65% growth in Klein brand, 30% in Lemond, and 19% in aftermarket sales); Ranked #4 in 1999 YTD sales recap for Fisher & Lemond brands, 54% growth in aftermarket sales • Recipient of 2002 Trek 100% Club in recognition of driving brand growth (45% Fisher, 31% Klein, and 35% Lemond brands); Recipient of 2001 Fisher 100% Club for outstanding territory growth (29.78% sales growth) • Ranked #1 out of 55 sales representatives in 2003 in recognition for driving brand growth (65% growth in Klein brand, 30% in Lemond, and 19% in aftermarket sales); Ranked #4 in 1999 YTD sales recap for Fisher & Lemond brands, 54% growth in aftermarket sales • Recipient of 2002 Trek 100% Club in recognition of driving brand growth (45% Fisher, 31% Klein, and 35% Lemond brands); Recipient of 2001 Fisher 100% Club for outstanding territory growth (29.78% sales growth)