Mike Pursley

Adjunct Faculty at Excelsior College
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Contact Information
us****@****om
(386) 825-5501
Location
Atlanta Metropolitan Area

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Bill Elliott

I worked directly with Mike for several years at Assurant, assisting the Sales group in acquiring new bank clients. Mike is a polished, professional level speaker with the ability to persuasively present materials. Mike consistently delivered new, creative ideas to our prospect and client base in his Marketing role. Mike would be a great addition to any group needing a person with well-rounded marketing and speaking skills.

Kittie Watson, Ph.D. President and Founder, Innolect Inc.

Mike Pursley is a high-integrity individual who exceeds expectations with clients, customers and colleagues. As a gifted marketing and sales strategist, his instincts for developing and implementing integrated strategies are outstanding. He has a track-record for maximizing profits while building highly satisfied customer relationships. His varied experiences provide unique insights into product development as well as monitoring trends that trigger the need for new products and services. Mike demonstrates outstanding resourcefulness, leadership, responsiveness, and communication skills that inspire and engage others. As a natural leader and team-builder, he has excellent instincts and abilities for building collaborative communities of practice among diverse professionals Mike is also an individual committed to serving and enhancing the community in which he serves through his volunteer efforts with Habitat for Humanity, etc. Mike is driven by a desire to make a meaningful contribution and is person with whom I am honored to call my friend.

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Experience

    • United States
    • Higher Education
    • 300 - 400 Employee
    • Adjunct Faculty
      • Mar 2015 - Present

      I teach Business Writing and Communications courses in an online setting to students located around the globe. (Last Term, I had students living in Afghanistan, Bahrain, Okinawa, Japan, and scattered across the United States.) I teach Business Writing and Communications courses in an online setting to students located around the globe. (Last Term, I had students living in Afghanistan, Bahrain, Okinawa, Japan, and scattered across the United States.)

    • United States
    • Insurance
    • 100 - 200 Employee
    • Regional Sales Director
      • 2015 - Jul 2018

      Responsible for managing, mentoring and growing the Final Expense field agent force in GA, AL and SC. Responsible for managing, mentoring and growing the Final Expense field agent force in GA, AL and SC.

    • United States
    • Financial Services
    • 700 & Above Employee
    • Licensed Life Insurance Agent
      • Jan 2014 - Nov 2015

      Building an Agency dedicated to serving families with Life Insurance, Mortgage Protection, Retirement Planning, Final Expense and other needs. Helping life insurance professionals maximize their income through a commitment to serving others. Building an Agency dedicated to serving families with Life Insurance, Mortgage Protection, Retirement Planning, Final Expense and other needs. Helping life insurance professionals maximize their income through a commitment to serving others.

    • Principal/Owner
      • Jan 2000 - Nov 2015

      I work with clients in a variety of industries to analyze and clarify their messaging and branding. Most organizations have a clear understanding of who they are and what value they bring to the marketplace. Sadly, many do a poor job of telling that story to their prospects, clients and even their own employees. I have an unusually strong ability to clarify an organization's (or individual's) message to fit their value proposition in a way that is compelling, memorable, and easy to repeat. Those stories are developed and presented in a variety of formats and mediums, including Marketing Strategy documents, Business Plans, Verbal and Media-based Presentations, Training Programs and Materials, Collateral Marketing Materials, and even Business Letters and Resumes. My mission, as well as my strength, is to listen to your current story, ask lots of "who/what/why" questions, and help you recraft it in such a way that you tell it dramatically better going forward. Show less

    • Insurance
    • 100 - 200 Employee
    • Sales and Sales Leadership
      • Jan 2011 - Dec 2013

      Helping families as a licensed Life Insurance Agent. Also building an Agency Team with highly compensated professionals committed to extraordinary service, personal growth, and professional development. Helping families as a licensed Life Insurance Agent. Also building an Agency Team with highly compensated professionals committed to extraordinary service, personal growth, and professional development.

    • General Manager; Director of Sales and Marketing
      • Jun 2009 - Aug 2010

      As General Manager, responsible for P&L of $1.2 million premium home and office water delivery service. Developed internal Call Center and managed Warehouse Operations, Front Office-Customer Service, and Route Manager deliveries. Grew customer base by 37% in 12 months. Also developed and executed new branding strategy, developed and implemented multi-channel Marketing Strategy that included an in-house Call Center, Retail Partnerships, Outside Sales, Web Sales, Event and Tradeshow Marketing, and Fundraising Partnerships Initiated Search Engine Optimization strategy to increase web-based sales, and developed and implemented comprehensive Employee Training Program. Worked with Ad Agency to implement Social Media and PR strategies. Show less

    • Insurance
    • 100 - 200 Employee
    • Director of Bank Channel Marketing
      • Aug 2005 - May 2009

      As Director of Bank Channel Marketing and Vice President, Business Development, responsible for strategizing new Income Protection product set for world leader in Direct Marketing to Financial Institution customers. Successfully introduced the concept to market. Recognized for closing strategic sales with 6 national Financial Institutions in 2008-2009. Also developed and implemented new vertical in Mortgage Banking Market in 2006-2007. Required skill sets included developing and presenting proposals, financial pro formas, and presentations,negotiating profitable financial arrangements, drafting, editing and executing legal agreements, and supporting and leading multi-disciplinary teams throughout marketing lifecycle. Show less

    • VP, Marketing Communications; VP, Alternative Distribution
      • Apr 1988 - Jan 2000

      As Vice President, Marketing Communications, and Vice President, Alternative Distribution, I developed and implemented communications, marketing and training programs to assist banks in selling insurance products. Worked with large Bank Call Centers to promote product sales and coach on sales techniques. Later, responsible for developing alternative distribution channels and strategic business development. As Vice President, Marketing Communications, and Vice President, Alternative Distribution, I developed and implemented communications, marketing and training programs to assist banks in selling insurance products. Worked with large Bank Call Centers to promote product sales and coach on sales techniques. Later, responsible for developing alternative distribution channels and strategic business development.

Education

  • Auburn University and The University of Texas
    Ph.D. Candidate, Business Communication
    1983 - 1987
  • Auburn University
    M.A., Organizational Communication (1982)
    1976 - 1982

Community

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