Experience

Ludwig Drums & Musser Percussion

• Music
• 1 - 100 Employee

• Director of Sales

  • Jul 2018 - Present

  Continuing to build on 110 years of drumming history with "The Most Famous Name On Drums"- I'm responsible primarily for supporting and the growth of our National Accounts. Using 20+ years worth of experience on all sides of the industry gives me a unique view of the industry as a whole.

• Key Account Manager

  • Jan 2017 - Jul 2018



THE POLICE EXPERIENCE

• Drummer/Manager

  • 2003 - Present

  - Created all media content (video/audio) - Manage bookings for world wide events - Worked with clients such as: Disney, Royal Caribbean, Columbus Symphony, AXS TV - Created all media content (video/audio) - Manage bookings for world wide events - Worked with clients such as: Disney, Royal Caribbean, Columbus Symphony, AXS TV



Drum Workshop

• Oxnard, CA

• Product/Brand Manager- Gretsch Drums

  • Jan 2015 - Jul 2016

  - Responsible for the design and implementation of both import and domestic product. - Conceived marketing tactics- online and print, worked with marketing team to execute. - Redesigned pricing structures to increase profitability. - Acted as liaison- facilitated communication between sourcing, sales, marketing, R&D, production, management for both import and domestic product. - Conceived and implemented all sales initiatives - Created proprietary product for specific dealer groups, generating plus sales while solidifying the dealer base. - Lead the campaign that launched Gretsch’s new website. Composed all website copy and directed overall layout. - Designed custom product for the world’s top artists. Show less



Fender Musical Instruments Corporation

• United States
• Musicians
• 700 & Above Employee

• District Sales Manager

  • Jan 2013 - Jan 2015

  - Responsible for a $3m sales territory involving multiple brands- drums, guitars, PA, lights, accessories - Southern/Central California ares - Trade show support/presence (NAMM/PASIC, etc) - Developed new business - Responsible for a $3m sales territory involving multiple brands- drums, guitars, PA, lights, accessories - Southern/Central California ares - Trade show support/presence (NAMM/PASIC, etc) - Developed new business



Fender Musical Instruments Corporation / KMC Music

• Southwest Region (California, Texas, Oregon, Washington, Arizona, New Mexico)

• Key Account Product Specialist

  • Mar 2011 - Jan 2013

  Focus on National Accounts across multiple brands. - Product Training - Sales training - Merchandising support - Customer support Focus on National Accounts across multiple brands. - Product Training - Sales training - Merchandising support - Customer support



The Guitar Center Company

• United States
• Retail
• 700 & Above Employee

• Assistant Buyer- Drums

  • 2005 - Sep 2011

  - Direct communication with stores- Analyzed sales data, margin reports to formulate buying strategies for drum division- Directed all product photo shoots for online and print channels- Developed proprietary product with outside vendors as well as GC sourcing department for brands OCDP, Simmons

• Retail Sales Manager

  • Mar 2000 - Jan 2005

  - Ran both Hollywood and Sherman Oaks drum shops- Controlled inventory in concert with mgmt- Implemented the initial model for what is now GC's rental dept- Approved and appraised all vintage drum purchases - Customer Service