Mike Nieland
Director of Sales at Ludwig Drums & Musser Percussion- Claim this Profile
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Bio
Experience
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Ludwig Drums & Musser Percussion
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Music
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1 - 100 Employee
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Director of Sales
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Jul 2018 - Present
Continuing to build on 110 years of drumming history with "The Most Famous Name On Drums"- I'm responsible primarily for supporting and the growth of our National Accounts. Using 20+ years worth of experience on all sides of the industry gives me a unique view of the industry as a whole.
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Key Account Manager
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Jan 2017 - Jul 2018
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Drummer/Manager
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2003 - Present
- Created all media content (video/audio) - Manage bookings for world wide events - Worked with clients such as: Disney, Royal Caribbean, Columbus Symphony, AXS TV - Created all media content (video/audio) - Manage bookings for world wide events - Worked with clients such as: Disney, Royal Caribbean, Columbus Symphony, AXS TV
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Drum Workshop
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Oxnard, CA
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Product/Brand Manager- Gretsch Drums
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Jan 2015 - Jul 2016
- Responsible for the design and implementation of both import and domestic product. - Conceived marketing tactics- online and print, worked with marketing team to execute. - Redesigned pricing structures to increase profitability. - Acted as liaison- facilitated communication between sourcing, sales, marketing, R&D, production, management for both import and domestic product. - Conceived and implemented all sales initiatives - Created proprietary product for specific dealer groups, generating plus sales while solidifying the dealer base. - Lead the campaign that launched Gretsch’s new website. Composed all website copy and directed overall layout. - Designed custom product for the world’s top artists. Show less
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Fender Musical Instruments Corporation
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United States
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Musicians
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700 & Above Employee
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District Sales Manager
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Jan 2013 - Jan 2015
- Responsible for a $3m sales territory involving multiple brands- drums, guitars, PA, lights, accessories - Southern/Central California ares - Trade show support/presence (NAMM/PASIC, etc) - Developed new business - Responsible for a $3m sales territory involving multiple brands- drums, guitars, PA, lights, accessories - Southern/Central California ares - Trade show support/presence (NAMM/PASIC, etc) - Developed new business
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Fender Musical Instruments Corporation / KMC Music
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Southwest Region (California, Texas, Oregon, Washington, Arizona, New Mexico)
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Key Account Product Specialist
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Mar 2011 - Jan 2013
Focus on National Accounts across multiple brands. - Product Training - Sales training - Merchandising support - Customer support Focus on National Accounts across multiple brands. - Product Training - Sales training - Merchandising support - Customer support
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The Guitar Center Company
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United States
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Retail
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700 & Above Employee
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Assistant Buyer- Drums
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2005 - Sep 2011
- Direct communication with stores- Analyzed sales data, margin reports to formulate buying strategies for drum division- Directed all product photo shoots for online and print channels- Developed proprietary product with outside vendors as well as GC sourcing department for brands OCDP, Simmons
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Retail Sales Manager
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Mar 2000 - Jan 2005
- Ran both Hollywood and Sherman Oaks drum shops- Controlled inventory in concert with mgmt- Implemented the initial model for what is now GC's rental dept- Approved and appraised all vintage drum purchases - Customer Service
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Education
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Whittier High School