Experience

Grounded Solutions Network
• United States
• Non-profit Organizations
• 1 - 100 Employee
• Product Management

  • Aug 2022 - Present


Hulu

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Product Management

  • Oct 2019 - Feb 2021

• Data Analyst

  • Apr 2018 - Oct 2019

  • Develop key reports highlighting campaign KPIs to equip Ad Sales & Operations team with actionable data• Collaborate across departments on development of business intelligence data warehouse and tool, guiding project roadmap and translating stakeholder’s business requirements into technical requirements for engineers• Design and conduct training tailored to different stakeholder’s business intelligence tool needs• Manage external forecasting tool responsible for over $1 billion in bookings per year, leading weekly product check in meetings with external partner, identifying pain points, building and communicating requirements, directing ongoing projects, and ensuring on time deliverables• Spearhead redesign of revenue reporting and targeting, transforming large aspects of campaign tracking, performance, and reporting, impacting over $100 million in revenue per month

• Campaign Lead

  • Feb 2018 - Apr 2018

  • Handle the lifecycle of over $20m in annual advertising revenue across multiple industries for high profile and complex accounts• Lead weekly status meetings with Account Executives and Sales teams to report and strategize on campaign optimization tactics• Drive client communication for creative kick off calls, cross-departmental collaboration on custom creative components, delivery insights, reporting expectations, and campaign optimizations• Work hand in hand with Hulu sales team to review advertising insertion orders, manage campaign assets, and deliver premium service to clients

• Campaign Coordinator

  • Apr 2017 - Feb 2018

  • Execute ad campaigns for Fortune 500 advertisers, including scheduling creatives, trafficking insertion orders into proprietary ad server, and dictating campaign targeting• Manage the lifecycle of the advertising campaign, including reporting, data analysis, client insights and campaign optimization • Routinely pull pacing data to verify delivery and investigate discrepancies ranging from third party vs. first party data, to device based disparities



Uber

• Türkiye
• Advertising Services
• 100 - 200 Employee

• Supply Ops at Uber

  • Oct 2016 - Apr 2017

  • Operate day to day partner communications, including processing, onboarding, and engagement • Lead the redesign and execution of new training program to streamline and improve the hiring process •Optimize new internal tools through testing, presenting feedback to engineers and managers to improve employee work flow • Operate day to day partner communications, including processing, onboarding, and engagement • Lead the redesign and execution of new training program to streamline and improve the hiring process •Optimize new internal tools through testing, presenting feedback to engineers and managers to improve employee work flow



The Dolphin Group

• Intern

  • Feb 2016 - May 2016

  • Research and optimize new software for databasing, then execute an overhaul of databasing strategies • Work closely with excel to document and track clients, local constituents, and new research projects • Exercise autonomy and creativity writing letters to the editor, talking points, and presentations • Be cognizant of priority while multitasking, including monitoring over 60 social media profiles, email addresses, and company Facebook pages on an hourly basis while being responsible for any other projects



University of California, Los Angeles

• Information Services
• 1 - 100 Employee

• Resident Assistant

  • Jun 2014 - Jun 2015

  • Assist 90 students with their college experience, providing counsel for a wide range of topics including academic success as well as emotional and mental well being• Communicate openly and effectively under pressure during incidents involving emergency services• Plan, market, and execute small to large scale programs for college residents on a small quarterly budget• Research and analyze effectiveness of previous events to maximize future events for residents• Received 90% feedback during annual “Rate the Hill” survey, which was well above the department wide goal of 75%. Feedback was overwhelming positive, with 80% of students describing their experience on my floor as “Excellent”• Receive training for emergency situations such as suicide prevention, basic first aid, fire suppression, and earthquake preparedness

• Social Chair

  • Jan 2014 - Jun 2014

  • Plan and execute events for Sproul Hall at large, with 1,200 Undergraduate students and a budget of $500• Coordinate with on campus resources to establish relations and secure resources for event programming