Experience

LuvBuds LLC

• United States
• Wholesale
• 1 - 100 Employee

• Vice President of Commercial

  • 2022 - Present

  Head of Sales, Marketing, Customer Service, Ecommerce for LuvBuds, LLC, a leading distributor of accessories, supplies, private/white label products to the dispensary and smoke shop trade channels. Head of Sales, Marketing, Customer Service, Ecommerce for LuvBuds, LLC, a leading distributor of accessories, supplies, private/white label products to the dispensary and smoke shop trade channels.



Krayden, Inc.

• United States
• Chemical Manufacturing
• 100 - 200 Employee

• Director of Global Marketing

  • 2018 - 2022

  Global Head of Marketing, Inside Sales, in charge of brand management, supplier management, e-commerce, lead generation, CRM, Marketing Automation, Marcom Tech Stack. Krayden is a global distributor of engineered solutions, leveraging mostly adhesives, sealants and specialty chemicals. Partnered with industry leaders like Dow, Henkel, 3M, ITW (and others), we service a wide array of companies in the Electronics, Aerospace, Transportation, Energy and General Industrial markets. Global Head of Marketing, Inside Sales, in charge of brand management, supplier management, e-commerce, lead generation, CRM, Marketing Automation, Marcom Tech Stack. Krayden is a global distributor of engineered solutions, leveraging mostly adhesives, sealants and specialty chemicals. Partnered with industry leaders like Dow, Henkel, 3M, ITW (and others), we service a wide array of companies in the Electronics, Aerospace, Transportation, Energy and General Industrial markets.



MJMartin Consulting (A Sleeping Giant Partner)

• Louisville, CO

• Principal and Consultant

  • 2017 - 2018

  Seasoned sales and marketing strategist helping brands break through the noise to commercialize their business. Partnered with Sleeping Giant, a research driven creative agency that leverages neuroscience to inform. Seasoned sales and marketing strategist helping brands break through the noise to commercialize their business. Partnered with Sleeping Giant, a research driven creative agency that leverages neuroscience to inform.



Automotive Avenues

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Vice President Marketing

  • 2014 - 2016

  Recruited to re-brand and re-position Auto retailer for acquisition. VP of Brand Management group: ecommerce, credit union channel lead, consumer experience, customer acquisition/retention (Created Loyalty Program), consumer insights, social media, new business development. Recruited to re-brand and re-position Auto retailer for acquisition. VP of Brand Management group: ecommerce, credit union channel lead, consumer experience, customer acquisition/retention (Created Loyalty Program), consumer insights, social media, new business development.



Crocs

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Americas Marketing Director

  • 2008 - 2014

  Directed all brand management activities in the Americas Division. Reported directly to Americas President and then CEO. Responsible for the omni-channel marketing strategy, leading the teams that executed the plan and analyzing consumer insights/data to inform all commercial decisions for wholesale, owned retail, online. Headed team of 40, directly managed in house agency (Creative, Social, PR, CRM, VOC, Shopper Marketing), worked closely with multiple external agencies (Advertising, PR, Social).During my time there, company doubled revenues to $1.2B, opened 100+ stores and tripled the online business. Was a key member of the leadership team that kept the company solvent (stock was $1 for a period) and helped bring discipline, focus and hope to an organization that needed reinvention. Show less

• Global General Manager

  • 2007 - 2008

  Managed all Global aspects of the Fury brand and headed a team of 35: Finance, Brand Development, Operations, Product Development, Sales, Customer Service, Supply Chain. Leveraged Crocs’ proprietary Croslite material (closed cell resin) to create lightweight, "no stink" protective gear for Hockey, Soccer, Lacrosse. Directed teams in CO, Canada, China, Mexico.



Brine, Inc.

• Sporting Goods Manufacturing
• 1 - 100 Employee

• Vice President Sales and Marketing

  • 2002 - 2007

  Leader of global sales, marketing, customer service and product development (Lacrosse, Soccer, Field Hockey). Headed a team of 35 to reinvent the brand and double the company's revenues in five years. Initiated the creation of new categories (Helmet, Footwear, Apparel, Accessories), new license programs (NCAA branded soccer product) new Channels (Target, Various online) and new consumer audiences to support revenue and profit growth. Participated in the acquisition of the company by New Balance. Show less



XLSports.com

• Denver, CO

• VP Sales and Marketing

  • 2000 - 2002

  Head of all customer acquisition and retention, and leader of a team of 20. Creative Director of all site content, including contextual selling experiences. The company was one of the first online brands to target the individual sports enthusiast (Ski, Snowboard, Golf, Fitness, Running, Walking), and created the first virtual inventory model to support brands first entering the online sales channel. Head of all customer acquisition and retention, and leader of a team of 20. Creative Director of all site content, including contextual selling experiences. The company was one of the first online brands to target the individual sports enthusiast (Ski, Snowboard, Golf, Fitness, Running, Walking), and created the first virtual inventory model to support brands first entering the online sales channel.



Fruit of the Loom, Inc.

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Director of Marketing

  • 1998 - 2000

  Directed the marketing activities for the #2 Sports Licensed apparel brand in the market. Owned by Fruit of the Loom and doing business as PRO PLAYER, this $250 million apparel division marketed the major Professional (NFL, NBA, MLB, NHL, MLS), Amateur Sports licenses (NCAA) and Entertainment Licenses (Disney). Pro Player sold its products across all wholesale channels (Sporting Goods, Department Stores, Athletic Specialty, Bookstores, Catalogs, Mom and Pop), including the Mass channel (e.g. WalMart, Kmart). Was also title sponsor of Pro Player Stadium in Miami, FL. Show less



Reebok

• United States
• Manufacturing
• 700 & Above Employee

• Director of Marketing

  • 1994 - 1998

  Directed the marketing strategy for the brand's Northeast Region (Washington DC- North to Boston). Created the company's first entertainment driven marketing strategy and leveraged the burgeoning hip-hop culture of the era to compete directly with Nike. Recruited and utilized Allen Iverson, Method Man, Bad Boy Recording Artists and others to obtain credibility and authenticity in the market (NYC, Philly, Boston, B'more, DC) Directly managed a staff of 20 Marketers to drive the street marketing and wholesale business in the Northeast Region. Negotiated sales and marketing programs with Dick's Sporting Goods, Modell's, Bob's Stores and other key accounts. Show less