Mike Mackenzie
Strategic Partnerships Manager at AGILE- Claim this Profile
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Bio
Experience
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AGILE
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Strategic Partnerships Manager
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Oct 2020 - Present
I lead the commercial strategy to help brands connect with the nation's book lovers via a series of award winning book prizes covering multiple categories and subjects. Agile is a leading independent marketing agency, delivering campaigns and prizes across the publishing, arts, and cultural sectors. Founded in 2004, our mission is simple: to shine a light on stories. We put great writing at the forefront of our campaigns, embedding brands within the creative, allowing our clients… Show more I lead the commercial strategy to help brands connect with the nation's book lovers via a series of award winning book prizes covering multiple categories and subjects. Agile is a leading independent marketing agency, delivering campaigns and prizes across the publishing, arts, and cultural sectors. Founded in 2004, our mission is simple: to shine a light on stories. We put great writing at the forefront of our campaigns, embedding brands within the creative, allowing our clients to take centre stage. Agile takes a unique and holistic approach to project management, with the flexibility to manage huge projects, deliver specific workstreams or offer strategic overview. Agile's in-house capabilities include sponsorship search services, brand partnerships, event management, design solutions, judging administration, TV Production, digital publishing and fulfilment services. Show less
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Stylus
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United Kingdom
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Research Services
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100 - 200 Employee
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Strategic Partnerships Manager
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Feb 2018 - Jul 2020
London, United Kingdom Stylus is a global trends intelligence service. More than 500 global brands and agencies trust our experts to deliver the ideas and insights they need to break boundaries, future-proof decisions and build lucrative futures. I led on securing event partnerships and sponsorship for Stylus' bi-annual summit, Decoded Future, which is a new kind of innovation summit. Combining Decoded’s ground- breaking event experience with Stylus’ insights into cross-industry consumer trends, it will… Show more Stylus is a global trends intelligence service. More than 500 global brands and agencies trust our experts to deliver the ideas and insights they need to break boundaries, future-proof decisions and build lucrative futures. I led on securing event partnerships and sponsorship for Stylus' bi-annual summit, Decoded Future, which is a new kind of innovation summit. Combining Decoded’s ground- breaking event experience with Stylus’ insights into cross-industry consumer trends, it will showcase what a more creative, collaborative and sustainable future holds for brands expecting change and it welcomes 600+ change-makers from global brands, retailers, agencies, startups and tech companies. http://www.decodedfuturesummit.com/ Show less
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PPA
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United Kingdom
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Business Content
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300 - 400 Employee
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Commercial Manager
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Nov 2014 - Feb 2018
The Professional Publishers Association (PPA) represents around 220 companies, ranging from consumer magazine publishers to business to business data and information providers, customer/contract magazine publishers and smaller independent companies. I looked after commercial and sponsorship sales for the PPAs event portfolio ranging from Conferences, Award Evenings, Breakfast briefings and networking events.
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Society of Petroleum Engineers International
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United States
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Oil and Gas
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700 & Above Employee
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Exhibition and Sponsorship Sales Executive
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Apr 2013 - Oct 2014
london, united kingdom SPE is the largest individual-member organization serving managers, engineers, scientists and other professionals worldwide in the upstream segment of the oil and gas industry. They offer a unique opportunity to contribute to the profession through their programs and activities and many of their accomplishments are driven by their dedicated members. I worked on the international trade show ATCE 2014 in Amsterdam and covered Europe, Russia, Caspian & Sub-Saharan Africa. As part of a small… Show more SPE is the largest individual-member organization serving managers, engineers, scientists and other professionals worldwide in the upstream segment of the oil and gas industry. They offer a unique opportunity to contribute to the profession through their programs and activities and many of their accomplishments are driven by their dedicated members. I worked on the international trade show ATCE 2014 in Amsterdam and covered Europe, Russia, Caspian & Sub-Saharan Africa. As part of a small sales team, I primarily sold exhibition space, high visibility sponsorship, and sponsorship of smaller associated conferences to the technical exhibition. Show less
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Montgomery Group
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United Kingdom
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Events Services
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100 - 200 Employee
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Sales Executive
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Jul 2012 - Mar 2013
London, United Kingdom Founded in 1999, Fresh Montgomery is owned by Montgomery. Young, dynamic, creative, and an award-winning company, Fresh Montgomery is a market leading specialist exhibition organiser in the food, drink & hospitality sectors. During a fixed term contract for a short period of 9 months, I worked on market leading trade shows such as The Hospitality Show, Hotelympia, IFE and The Speciality and Fine Foods Fair where I sold exhibition space.
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Director/Producer
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Apr 2010 - Jun 2012
County Galway, Ireland Riverhorse Entertainment Ltd is an independent Irish registered production company specialising in international full length feature films and television commercials. It has a range of projects in its portfolio and its current film, DOONBY, starring John Schneider, Ernie Hudson and Robert Davi which was on limited theatrical release in 2012, and is available to stream and on DVD. I am one of the directors of the company and I am also the producer of these projects.
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Bonhill Group plc
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Events Sponsorship Sales Executive
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Apr 2008 - Feb 2010
London, United Kingdom An AIM listed media publishing company, Vitesse Media produces a range of magazines, websites and events aimed at fast growth businesses, both public and private and targets entrepreneurs, CEOs, FDs, Investors and their advisors. I handled sponsorship sales for the events department, specialising in networking and awards events.
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SAE Media Group
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United Kingdom
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Events Services
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1 - 100 Employee
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Sponsorship Sales Manager - Energy Events
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Jun 2006 - Feb 2008
London, United Kingdom SMi have had an established portfolio of Pharmaceutical, Defence, Energy, Finance and PPP/PFI events running since 1993. We are at the forefront of linking businesses with information, organising over 150 Conferences, Workshops and Masterclasses every year. I handled sponsorship sales for the Energy Division.
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Education
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Royal Holloway, University of London
BA(Hons), Media Arts -
Stonyhurst College
GCSE and A-Level