Manager of Marketing and Community Services at Fairfield Medical Center

• Oct 2014 - Present

Manager of a national award winning marketing and community services team. Marketing and communications strategy and implementation, website design and content creation, organic and paid media management, vendor partnership coordination, budget management, event management, marketing project management and overall brand optimization. In addition to my marketing experience, I have extensive knowledge in long term, organizational strategic planning creation and implementation.

Marketing Team Leader

• Jul 2014 - Oct 2018

Digital Media Specialist at Fairfield Medical Center

• Jul 2014 - Jul 2015

-Develop a strategy for integrated media campaigns. -Scheduling placement of content on digital media platforms. -Improving the brand's awareness using digital media channels. -Creating content for digital media platforms. -Monitoring impact and ROI of digital marketing campaigns.

Digital Key Account Specialist

• Aug 2013 - Jul 2014

- Develop digital media products and packages (as well as review and revise if necessary current products) that Gannett can offer to its clients. - Assist the Key Account Specialist in developing long and short term digital media strategies (milestones, goals and deliverables, etc). - Manage and counsel our clients with regards to all digital media marketing efforts. - Manage multiple clients' deliverables, deadlines, workflows, review process etc. - Maintain a full… Show more - Develop digital media products and packages (as well as review and revise if necessary current products) that Gannett can offer to its clients. - Assist the Key Account Specialist in developing long and short term digital media strategies (milestones, goals and deliverables, etc). - Manage and counsel our clients with regards to all digital media marketing efforts. - Manage multiple clients' deliverables, deadlines, workflows, review process etc. - Maintain a full understanding of digital media topics, technology and functionality including but not limited to Social Media, SEO, PPC, and Email. - Format findings into simplistic and easy to understand reports for clients. - Demonstrate and prove the value of digital media, especially social media, to our clients. - 25% average increase in revenue per account Show less - Develop digital media products and packages (as well as review and revise if necessary current products) that Gannett can offer to its clients. - Assist the Key Account Specialist in developing long and short term digital media strategies (milestones, goals and deliverables, etc). - Manage and counsel our clients with regards to all digital media marketing efforts. - Manage multiple clients' deliverables, deadlines, workflows, review process etc. - Maintain a full… Show more - Develop digital media products and packages (as well as review and revise if necessary current products) that Gannett can offer to its clients. - Assist the Key Account Specialist in developing long and short term digital media strategies (milestones, goals and deliverables, etc). - Manage and counsel our clients with regards to all digital media marketing efforts. - Manage multiple clients' deliverables, deadlines, workflows, review process etc. - Maintain a full understanding of digital media topics, technology and functionality including but not limited to Social Media, SEO, PPC, and Email. - Format findings into simplistic and easy to understand reports for clients. - Demonstrate and prove the value of digital media, especially social media, to our clients. - 25% average increase in revenue per account Show less

Digital Media Specialist

• Feb 2012 - 2013

- Train co-workers and clients on new marketing innovations (search engine marketing, search engine optimization, pay per click advertising, behavioral targeting, social media advertising and website design, etc). - Dedicated site Sales Representative for all digital marketing for retail and auto accounts. - 37% average increase in revenue per client

Local Marketing Specialist

• 2009 - 2012

- Rebranded a 200+ year old newspaper into a multi-platform media outlet (B2C) - Directed a department dedicated to marketing, graphic design, user experience and event planning (B2C and B2B) - Established brand identity for company, websites, marketing materials, and social media sites (B2B) - Created strategic online marketing campaigns, increasing customer interaction and viewership (B2C) - 460,000 monthly page view increase due to my marketing campaigns -… Show more - Rebranded a 200+ year old newspaper into a multi-platform media outlet (B2C) - Directed a department dedicated to marketing, graphic design, user experience and event planning (B2C and B2B) - Established brand identity for company, websites, marketing materials, and social media sites (B2B) - Created strategic online marketing campaigns, increasing customer interaction and viewership (B2C) - 460,000 monthly page view increase due to my marketing campaigns - 105,000 monthly unique visitor increase as a result of my marketing campaigns - Managed annual marketing and special event marketing budgets - Successfully created large themed events (B2B) - Authored articles focused on digital marketing for a monthly business publication

Territory Sales Representative

• 2007 - 2012

- Develop marketing programs for clients. Use an integrated approach of digital and print marketing to deliver successful advertising campaigns. - Analyze daily advertising reports to ensure ad optimization. - Increased average account revenue by 18% (2010). - Increased average account revenue by 23% (2011). - Increased average account revenue by 20% (2012). - Sales Person of the Quarter (Multiple Time Recipient). - Sales Person of the Month (Multiple Time Recipient).

Board Member

• 2010 - 2010

Tier 2 Technical Support

• 2005 - 2007

- Train all new and existing state of Ohio Live Help operators - Train local tax administrators and banking representatives on online filing procedures - Provide Tier 2 technical support for tax agents and tax payers - Design and implement testing on upcoming software and programs - Respond to all after hour customer service issues - Create and update a knowledge base of Live Help support information - Website analysis and design for Digital Government and Ohio Business Gateway - Train all new and existing state of Ohio Live Help operators - Train local tax administrators and banking representatives on online filing procedures - Provide Tier 2 technical support for tax agents and tax payers - Design and implement testing on upcoming software and programs - Respond to all after hour customer service issues - Create and update a knowledge base of Live Help support information - Website analysis and design for Digital Government and Ohio Business Gateway