Experience

Diamondback Bicycles

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Creative Content Manager

  • Jan 2019 - Present

  I concept, write, produce, direct, and manage, Diamondback’s primary photo and video projects/commercials. Identifying company values, I look to build on-brand concepts to hit target and non-endemic markets. My role is to bolster brand image, increase project longevity, and bring Diamondback to new audiences. The impact has extended to winning awards, international film festivals and tours, along with increased traffic across all Diamondback platforms. I have been doing this under the banner of "Athlete" since 2016, but in 2019 the brand created this position for me separate from my roles as an athlete. Show less



JUICY STUDIOS

• Professional Athlete, Creative Director

  • Jan 2008 - Present

  Mike Hopkins is a professional adventure athlete, and an award winning producer and director who specializes in creative marketing concepts. Working alongside the agency Juicy Studios, Mike and Scott Carlson (Founder of Juicy) make for an adventure loving production team that embrace wicked stories. Working with clients near and far, across many mediums they have been lucky enough to win awards, explore the world, and meet great people. So here’s to chasing the next adventure!Athlete: 2007-PresentJuicy Studios: 2018-Present Show less

• Creative Director

  • Jan 2018 - Present