Mike Hensgen

Advisor at MRTS SURVEY
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Contact Information
us****@****om
(386) 825-5501
Location
Cambodia, KH

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Experience

    • Cambodia
    • Market Research
    • 1 - 100 Employee
    • Advisor
      • Jan 2020 - Present

      Our Online Panel platform in Cambodia was developed with the Double Opt-In verification for enhanced reliability of email invitation delivery. https://mrtsconsulting.com/first-online-panel-in-cambodia/ Our Online Panel platform in Cambodia was developed with the Double Opt-In verification for enhanced reliability of email invitation delivery. https://mrtsconsulting.com/first-online-panel-in-cambodia/

    • Cambodia
    • Market Research
    • 1 - 100 Employee
    • Advisor
      • Sep 2018 - Present

      MRTS Consulting Ltd (MRTS) is a fast-growing market research and consulting company headquartered in Cambodia. The company was established in 2012 and registered officially with the Ministry of Commerce in 2015. Our native Cambodians and expatriates have, combined, more than 50 years’ experience in the planning and conduct of a wide range of market research & consulting projects. More info: www.mrtsconsulting.com MRTS Consulting Ltd (MRTS) is a fast-growing market research and consulting company headquartered in Cambodia. The company was established in 2012 and registered officially with the Ministry of Commerce in 2015. Our native Cambodians and expatriates have, combined, more than 50 years’ experience in the planning and conduct of a wide range of market research & consulting projects. More info: www.mrtsconsulting.com

    • Vice President Marketing
      • 2008 - 2015

    • Owner/Partner
      • 2006 - 2008

      Conducted periodic and ongoing marketing consultancy projects for large-to-small Houston and Southwest regional clients. Clients range from major oil and healthcare companies to smaller independent firms in the millworking, employee benefits and real estate markets. Projects include: customer and competitive analyses, marketing planning, sales programs development, attitudinal and perception marketing surveys, as well as focus groups and advertising research. Partial list of clients: ConocoPhillips, Shell Oil Company, Texas Medical Center, Memorial Hermann Hospital System, Methodist Hospitals, St. Luke’s Hospital, American Housing Programs, Nalco Energy Services, Standard Renewable Energy, Stanford Financial Group, QuikServ Company, Bespoke Millworking, South Texas Institute of Art and more. Show less

    • Senior Vice President, Account Director (Multiple Accounts )
      • 2002 - 2006

      Accountable for client satisfaction and profitability for key accounts in the Houston office of this global advertising agency, with 100+ personnel and local billings of over $100 million. Met and exceeded client business objectives by identifying market opportunities, ensuring profitable growth and strong ROI. Conducted strategic analyses and planning; developed and launched major new products; created effective advertising, promotion, trade customer, key account, and channel programs. Guided international initiatives to capture new and strengthen existing clients. Financial control of multi-million-dollar budgets. • Captured $400+ million in home resales for eRealty.com, a successful start-up national realty brokerage, later acquired by Prudential Realty. Directed strategic planning, optimizing competitive positioning; developed effective advertising and promotion activities; planned and implemented national media rollout. • Identified powerful new, more competitive brand identity for Chevron Oronite Company and developed marketing support programs to leverage it globally. • Ensured successful opening of the first U.S. reservation call center for Europcar, Volkswagen’s international care rental company, using direct marketing programs and targeted media advertising, delivering $15 million in direct bookings in first six months of operation. Show less

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