Experience

Charcoal Marketing

• Canada
• Marketing Services
• 1 - 100 Employee

• CMO

  • Apr 2016 - Present

  Born from the ashes of Headspace Design, Charcoal Marketing captures all of the talent that brought you best-in-class designs and development projects for nearly a decade, and expands the vision to encompass post-launch ROI for websites and digital marketing endeavours in full. Web design, inbound marketing, content creation, app development, Analytics, legacy marketing and more; it’s all here at Charcoal. Swing by and visit our open-concept offices on Quinpool - we’d love to fuel your next great idea.



DNA Technologies

• Nanotechnology Research
• 1 - 100 Employee

• Managing Director

  • Oct 2001 - Present

  DNA Technologies is a recognized leader in providing security marking and unequaled protection against counterfeiting and product diversion. The patented technology uses DNA-laced inks, dyes and resins to tag and protect valuable products, brands, intellectual property and important documents. DNA Technologies is a recognized leader in providing security marking and unequaled protection against counterfeiting and product diversion. The patented technology uses DNA-laced inks, dyes and resins to tag and protect valuable products, brands, intellectual property and important documents.



Revenue Assurance - Sales Optimization

• Canada
• Business Consulting and Services

• Director Business Development

  • Apr 2015 - Dec 2018

  Revenue Assurance provides assessment, evaluation and performance improvement technology that will help progressive sales people and smart companies optimize their sales revenues and achieve corporate success. Companies can use these tools to identify and target areas with the best potential for improvement, as they better understand how their current performance measures and selling costs benchmark against peer and world class companies. Revenue Assurance provides assessment, evaluation and performance improvement technology that will help progressive sales people and smart companies optimize their sales revenues and achieve corporate success. Companies can use these tools to identify and target areas with the best potential for improvement, as they better understand how their current performance measures and selling costs benchmark against peer and world class companies.



Free Agent Factory

• Owner

  • Jan 2011 - Dec 2016

  Foreman and Factory Owner. Free Agent Factory is the place for independent minded professionals to connect with “the work”. Whether you have experience and expertise in project management or sales, art direction or accounting, Free Agent Factory is the hub where you can meet partners, business owners and organizations in need of your specialized services. Foreman and Factory Owner. Free Agent Factory is the place for independent minded professionals to connect with “the work”. Whether you have experience and expertise in project management or sales, art direction or accounting, Free Agent Factory is the hub where you can meet partners, business owners and organizations in need of your specialized services.



Lacrosse Nova Scotia

• President

  • Nov 2011 - Nov 2015

  Lacrosse Nova Scotia Society (LNSS) is a non-profit organization that acts as the recognized lacrosse authority throughout the province of Nova Scotia. LNSS is a members of the Canadian Lacrosse Association and a member in good standing with Sport Nova Scotia. Lacrosse Nova Scotia Society (LNSS) is a non-profit organization that acts as the recognized lacrosse authority throughout the province of Nova Scotia. LNSS is a members of the Canadian Lacrosse Association and a member in good standing with Sport Nova Scotia.



Director

• South Korea
• Market Research
• 1 - 100 Employee

• Canadian Lacrosse Association

  • Nov 2011 - Nov 2015

  The Canadian Lacrosse Association (CLA) is the governing body responsible for all aspects of lacrosse in Canada. The CLA mission is to honour the sport of lacrosse and its unique nation-building heritage, by engaging our members and leading our partners and providing opportunities for all Canadians to participate. We value health, excellence, accountability, respect and teamwork. The Canadian Lacrosse Association (CLA) is the governing body responsible for all aspects of lacrosse in Canada. The CLA mission is to honour the sport of lacrosse and its unique nation-building heritage, by engaging our members and leading our partners and providing opportunities for all Canadians to participate. We value health, excellence, accountability, respect and teamwork.



Safe Harbour Security

• United Kingdom
• Information Technology & Services
• 1 - 100 Employee

• VP Marketing

  • Sep 2006 - Dec 2010

  Early stage investor and executive team member for launch of national franchise model for the security and alarm monitoring industry; doubled the size of the account base; introduced four new products in 2 years, including a Security Canada New Product Showcase winner; managed 24/7 emergency response call centre and related customer service functions. Early stage investor and executive team member for launch of national franchise model for the security and alarm monitoring industry; doubled the size of the account base; introduced four new products in 2 years, including a Security Canada New Product Showcase winner; managed 24/7 emergency response call centre and related customer service functions.



Polar Bear Corporate Education Solutions

• VP Marketing

  • Jan 2002 - Dec 2005

  Developed Polar Bear brand, and marketing strategies for national entity, operating out of 22 branch locations; managed key vendor relationships with Microsoft Canada and IBM. Developed Polar Bear brand, and marketing strategies for national entity, operating out of 22 branch locations; managed key vendor relationships with Microsoft Canada and IBM.



CrossOff Incorporated

• VP Marketing

  • May 2000 - Dec 2005

  Directed the brand development, product development and strategic marketing efforts of three subsidiary companies (CrossOff Incorporated, Polar Bear Corporate Education Solutions, DNA Technologies); participated as member of senior management team in ten strategic acquisitions and resulting transition and re-branding efforts. Directed the brand development, product development and strategic marketing efforts of three subsidiary companies (CrossOff Incorporated, Polar Bear Corporate Education Solutions, DNA Technologies); participated as member of senior management team in ten strategic acquisitions and resulting transition and re-branding efforts.



Corporate Communications Limited

• United Kingdom
• Public Relations and Communications Services

• Senior Vice President, Strategic Planning

  • Nov 1990 - May 2000

  Led successful new business growth initiatives that doubled the Agency’s revenues; developed Alexander Keith’s beer brand in Atlantic Canada and launched nationally to become the best selling “premium domestic beer” in Canada; led Atlantic Lottery and Aliant advertising accounts; seconded to Aliant for corporate strategy initiative, after 8 years of LD and cellular competition experience. Led successful new business growth initiatives that doubled the Agency’s revenues; developed Alexander Keith’s beer brand in Atlantic Canada and launched nationally to become the best selling “premium domestic beer” in Canada; led Atlantic Lottery and Aliant advertising accounts; seconded to Aliant for corporate strategy initiative, after 8 years of LD and cellular competition experience.



JWT

• United Kingdom

• Account Director

  • Sep 1987 - Nov 1990

  Managed $22 million of national and pan-European advertising agency accounts. Managed $22 million of national and pan-European advertising agency accounts.