Experience

Bitchin' Sauce

• United States
• Food and Beverage Services
• 1 - 100 Employee

• SVP of Sales

  • May 2019 - Present

  Build Explosive Sales and Profit Growth at Bitchin' Sauce! Build Explosive Sales and Profit Growth at Bitchin' Sauce!



Evolution Fresh

• United States
• Food & Beverages
• 1 - 100 Employee

• Vice President Sales

  • Sep 2018 - May 2019

  Head on National Sales Team and Sales Strategy & Planning teams ACCOMPLISHMENTS: * Led implementation of necessary, sustainable growth strategies and processes which turned around negative trending businesses. * Implemented growth strategies at key customers like WFM, Sprouts, Kroger and Albertsons Safeway which turned negative trends positive. * Sold in private branded Cold Pressed juice proposition to major national conventional retailer. * Implemented significant cost savings initiatives improving structure, agency and route-to-market design. Show less



Amplify Snack Brands

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Vice President Of Sales

  • Dec 2016 - Jul 2018

  Head of Sales - North America. Directly accountable for $300M in net sales and $115MM in operating profit. ACCOMPLISHMENTS: * Led sales force professionalization turn-around. Assessed talent, designed structure, implemented change to drive growth in core channels, customers and white space opportunities. * Designed inside sales function and implemented processes responsible for planning, trade management, category and business intelligence, sales operations, KPI score-carding, forecasting and sales communications. * Assessed broker model, designed improved go-to-market, negotiated winning design and implemented changes to leverage scale, channel expertise and business relationships. * Developed priorities and accountabilities by function and detailed KPI scorecards to monitor progress against all objectives * Developed entrepreneurial team culture that thrived on results and accountability while implementing necessary process to enable winning business results while maintaining speed and agility. * Led stellar +15%+ sales growth, distribution and market share expansion while reducing cost models and enhancing customer relationships. Show less



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Vice President Sales

  • May 2015 - Nov 2016

  Head of Sales - National Food Service. Directly accountable for $650MM in net sales and $200MM in operating profit. Responsible for team of 132. ACCOMPLISHMENTS: * Led turn-around of National Food Service business at Kellogg, growing net sales +4% in 2015 through redesign of go-to-market.* Developed breakthrough teams to address problem areas, develop culture and engage organization in strategic direction. * Developed joint business planning relationships with Sysco, US Foods, Sodexo, Aramark, Compass, and Premier.* Led implementation of cash terms reduction to reduce non-working trade.* Led restructure of organization and implementation of broker model to drive improved capability, operator coverage and customer alignment. Show less

• Vice President Sales Planning and Strategy

  • May 2014 - May 2015

  Head of Sales Strategy - Kellogg Specialty Division. Accountable for $1.2B in Net Sales, $300MM Trade, $160MM OP ACCOMPLISHMENTS: * Developed customer and channel segment based strategic planning process. * Redesigned strategic data solutions for division – Nielsen, Tibersoft and NPD Supply Track to improve fact-based selling capability. * Implemented CRM tool (Salesforce.com) and created digitally enabled selling platforms for Away-From-Home sales force. * Developed integrated Scorecard to track functional KPI’s.* Drove improved ROI, trade utilization and transparency by effectively rationalizing Govt and K-12 bid standards.* Led Kellogg Specialty Global Business System integration of Customer Finance department to improve operating efficiency. Show less



WhiteWave Foods

• United States
• Consumer Goods
• 300 - 400 Employee

• VP Sales - Channels Team

  • Jan 2011 - May 2014

  Head of Channels Sales (Club, Drug, Dollar, Military, C-Store, Food Service. Accountable for $400MM in net sales, $100MM in OP ACCOMPLISHMENTS: * Led national growth performance from 2011 - 2013 with compounded annual net sales growth of +13% while achieving cost control efficiency targets.* Led transformation and separation of WhiteWave Food Service business from Morningstar Foods (Saputo) and implemented strategic broker rationalization in 2013.* Developed core dispenser enabled platforms and lead sales execution of Bulk Cream, Iced Coffee and Plant Based Beverages in Away-From-Home segments, generating over $75MM in annual sales.* Led expansion of multi-year contract negotiations with top 20 C-Store chains, all Food Service Management companies and Group Purchasing Organizations. Show less

• Vice President of Sales - Grocery East

  • Nov 2008 - Dec 2011

  Head of East Area Grocery Sales. Accountable for $300MM in net sales, $50MM in trade spending and customer marketing budgets. ACCOMPLISHMENTS: * Led national sales performance in 2010 in share +3.2pts, distribution +450 TDP’s and sales growth +7%.* Designed, restructured and led WhiteWave’s East Team direct sales conversion from broker go-to-market model achieving growth in 2009 of +9%. * Developed joint business planning relationships with Delhaize, Ahold, Wakefern, A&P and C&S.* Collaborated with WhiteWave leadership to drive out costs in New York City’s organic milk and dairy distribution network. Show less

• Director of Kroger Team

  • Feb 2007 - Nov 2008

  Head of Kroger Team Sales. Designed Kroger team structure and opened office in Cincinnati. Led transformation to direct from broker model. Hired, trained and developed Kroger team including two NAM’s, two Category Managers, two Business Analyst and administrative support. ACCOMPLISHMENTS: * Leveraged dunnhumby insights to design customer quarter pallet merchandising initiative. Collaborated and aligned with Horizon Business Unit to execute Horizon Single Serve quarter pallets at Kroger which was adopted and expanded nationally. Developed Horizon pricing and promotion architecture at Kroger which was adopted nationally.* Sourced Weyerhaeuser to design and develop Horizon Single Serve quarter pallet program at Kroger. Sold over 10,000 quarter pallets / program adopted corporately. Grew Horizon from $30M in 06 to $45M in 08 behind Single Serve growth. * Leveraged dunnhumby insights in designing, selling and executing first-ever International Delight Mainstream Critical and Sharebuilder programs – gained 10 share points in 2008. Show less



Fresh Express

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Director of Sales - Kroger Team

  • Jul 2006 - Feb 2007

  Head of Kroger Team Sales. Accountable for $128MM in retail sales, $18MM in trade spending and customer marketing budgets. ACCOMPLISHMENTS: * Achieved Kroger divisional growth of +59% @ Great Lakes, +104% @ Cincinnati, +479% @ Central and +999% @ Mid South behind contract management distribution gains. * Gained exclusive distribution on Fresh Express Cole Slaw, Garden Salad and Spinach in Great Lakes division. Replaced Dole. * Developed and implemented unique direct mail marketing program with Kroger loyalty department to gain lapsed category users following spinach crisis in Fall 2006. Show less



Conagra Brands

• United States
• Food and Beverage Services
• 700 & Above Employee

• Director of Sales - Kroger Team

  • Dec 2002 - Jul 2006

  Head of Kroger Team ConAgra Grocery Foods Sales. Responsible for $252MM in retail sales, $53MM in trade spending and customer marketing budgets. Led Strategic growth in 13 highly competitive dry grocery categories. Transformed team planning process to meet targets on volume, trade, net sales, share, distribution, new item achievement and shelving priorities. ACCOMPLISHMENTS: * Led ConAgra brand growth for 2 years; +7%, +$17MM in 2006 // +10% +$20MM in 2005 behind strong insights driven merchandising initiatives.* Developed and executed strategic distribution plan on Hunt’s Snack Pack (discontinuance of Kraft Handi-Snacks at Kroger).* Implemented Expo off-site joint business plan process with Kroger executive leadership in 2007. * Developed customer merchandising fixtures, sold and flawlessly executed secondary placement initiative at Kroger on key Con Agra categories – RoTel tomatoes / Velveeta cheese; Manwich / hamburger bun Sloppy Joe rolling rack; Pam cooking spray, Kroger pepper and shelled egg gravity-feed racks. Show less

• Director Sales Operations

  • Feb 2004 - Dec 2004

  Head of Sales Operations for Con Agra frozen foods business. Collaborated with cross functional teams - marketing, finance, supply chain and operations to lead national communication process, quarterly sales priorities, national deductions, spoilage, OS+D, and efficient supply chain program management. Led sales strategy for new item launches, brand exit strategies, forecast and annual planning process. Led frozen foods sale’s ConAgra SAP conversion.ACCOMPLISHMENTS: * Designed and implemented a module based, quarterly sales priorities process. * Reduced national frozen food deduction levels to all-time low $11.5MM < 1% of sales.* Successfully led sales during two national brand recalls. Coordinated national discovery, containment, destruction and replenishment process. Show less

• Director Business Development

  • Nov 2002 - Feb 2004

  Head of Brand Business development for Con Agra frozen foods businesses - Marie Callender’s + Kid’s Cuisine brands. Led Frozen team brand sales growth in 2003 and 2004. Responsible for new item launches, trade development, sales planning, broker training and management of sales and trade plan. ACCOMPLISHMENTS: * Led successful launch of Marie Callender’s pot pie launch – exceeded expectations achieving 175 TDP’s in 4 months. * Successfully turned around declining national trends on Kid Cuisine (-4% to +5%) and Marie Callender’s (-12% to +4%) frozen. Show less



Kraft Heinz

• United States
• Food and Beverage Services
• 700 & Above Employee

• Area Director Customer Marketing

  • Apr 2001 - Nov 2002

  Head of Central Area Nabisco Biscuit trade merchandising planning, co-marketing programs and category management initiatives.ACCOMPLISHMENTS: * Developed and executed co-marketing programs in Central Area customers including Oreo’s “Great with Milk”, Chip’s Ahoy NSYNC + Britney Spears events, NASCAR, Peyton Manning Fall Football and Wheat Thins “Build a Dream Kitchen” programs. * Developed Nabisco / Merchant’s Consortium music and Peyton Manning sports themed co-marketing selling platform in 2001-2002 that delivered > $11.5M in incremental sales. Show less

• Director of Sales - Central

  • Oct 1998 - Apr 2001

  Head of Sales for Meijer, Hy Vee, AWG, Schnucks, Marsh, Aldi, Sav A Lot, Roundy’s, Nash Finch.ACCOMPLISHMENTS: * Developed profitable branded platforms for Aldi and Save-A-Lot on Fruit Snacks, Marshmallows and Candy which generated annual sales of $14MM and net income of $5.5M. * Developed unique Planters “on the go” program at Meijer using DSD service resulted in $5MM in incremental annual sales.



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Director of Customer Marketing

  • Jan 1997 - Oct 1998

  Director of Customer Marketing, Chicago, IL (1997 to 1998)* Led Central Area Planters trade planning, co-marketing and category management initiatives. Led team of four managers and one Analyst. Responsible for $300MM in sales and $30M in trade and customer marketing funds.

• Manager of Customer Sales

  • Jan 1996 - Jan 1997

  Manager of Customer Sales, Kansas City, MO (1996 to 1997)* Managed sales of Nabisco Foods business at Associated Wholesale Grocers - three wholesale divisions and over 22 retail buy-through groups. Grew sales from $14.9MM in 1996 to $16MM in 1997. Responsible for two KAM’s and Acosta retail execution.

• District Sales Manager

  • Jan 1994 - Jan 1996

  District Sales Manager, Kansas City, MO (1994 to 1996) * Managed Kansas City District: one KAM, one territory supervisor, 4 sales representatives and 14 part-time sales reps.

• Key Account Manager

  • Jan 1991 - Jan 1994

  Key Account Manager, Chicago, IL (1991 to 1994)* Managed distributor and convenience class of trade. Developed business for Eby Brown that resulted in +$3MM growth

• Regional Sales Manager

  • Jan 1989 - Jan 1991

  Account Manager, Richmond, VA, Baltimore/Washington Division (1989 to 1991)

• Sales Representative

  • Mar 1987 - Jan 1989

  Sales Representative, Baltimore and Louisville Divisions (1987 to 1989)