Experience

Benefex

• United Kingdom
• Software Development
• 300 - 400 Employee

• Creative Resource Manager

  • Feb 2021 - Present



Kingfisher plc

• United Kingdom
• Retail
• 700 & Above Employee

• Studio Production Manager, Marketing Content Team

  • May 2019 - Jan 2021

  • Collaboratively refining customer messaging and creative briefs. Overseeing copywriting and design, ensuring optimised content and impactful execution. • Planning, scheduling, and briefing content projects to the internal production team and external agencies. • Content guidelines development. Overseeing the creation and implementation of Kingfisher content guidelines, through extensive discussion and negotiation with multiple senior stakeholders. • Developed and implemented new content processes and transitioned these onto the Workfront platform. Improving alignment of activities, boosting production efficiency and brand consistency. • Recruiting, developing, and leading the in-house Creative Services function. Managing a wide variety of content creation as part of regular product reviews and group campaigns. • Overseeing the agency roster and business relationships. Show less



Aviva

• United Kingdom
• Financial Services
• 700 & Above Employee

• Creative Services Manager

  • Jan 2016 - Apr 2019

  • Leading an in-house creative agency within a FTSE 20 business that achieves an annual saving of up to £1.4M net pa. • Marketing communications. Collaboratively challenging and refining customer messaging and creative briefs. Editing copy to create excellent campaign creative for customers across social, digital and print media. • Marketing workflow. Driving the adoption of efficient DAM practices through strategic marketing and creative platforms to boost production efficiency and brand consistency. • Supplier governance. Working in partnership with brand and procurement colleagues to implement a consolidated agency roster and support ongoing supplier management. • Change management. Driving internal marketing agency capability amidst complex IT infrastructure to enable insourcing of high value video production and digital content creation. • Account management. Cultivating strategic business relationships, delivering MI dashboards and managing reporting to key internal clients. Delivering optimal savings on quality design deliverables that drive optimal budget focus on media. Show less



Friends Life UK

• United Kingdom
• Financial Services
• 200 - 300 Employee

• Creative Services Senior Account Manager

  • May 2014 - Dec 2015

  • Repositioned the team as the agency of choice for UK marketing communications within a newly formed FTSE 100 company.• Managed resources, workflow and scheduling for a complex rebrand programme.• Championed an efficient production workflow for 4,000 creative jobs a year across in-house and external suppliers.• Developed a discreet advice and support service to external agencies being commissioned by marcomms colleagues to ensure optimal on-brand deliverables.

• Creative Services Account Manager

  • Jul 2009 - Apr 2014

  • Project managed the insourcing (TUPE) of an additional creative team, ensuring a smooth implementation of cross-site production as part of complex merger integration activity.• Deputised for the Creative Services Manager for significant, extended periods of absence to manage a multi-discipline team of more than 20 staff across two locations.



Friends Provident

• United Kingdom
• Financial Services
• 400 - 500 Employee

• Marketing Communications Executive

  • Aug 2004 - Jul 2009

  • Campaign management. Copywriting and briefing agencies to produce communications promoting corporate benefits to a wide variety of consumer, business and intermediary audiences. • Campaign management. Copywriting and briefing agencies to produce communications promoting corporate benefits to a wide variety of consumer, business and intermediary audiences.