Experience

BN3TH

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Lead Brand Storyteller

  • Nov 2021 - Present

  Recruited by rapidly-growing, sustainable menswear brand to develop and lead over-arching content strategy. -Direct content productions from ideation to activation. Brief and execute seasonal creative campaigns. -Spearhead copywriting efforts for catalog, website, blog, social and press to ensure consistent, thought-provoking brand voice across all consumer touch points, while doubling DTC Marketing email open rates. -Hire, manage and advise PR Agency, Digital Ad Agency, Creative Agency to increase brand awareness, drive consumer retention and maximize digital reach on owned and operated channels. -Oversee social media and digital content strategies while doubling engagement rates across all platforms. -Spearhead internal communication mediums to inform and inspire company stakeholders. -Establish and own marketing and editorial calendars, ensuring an authentic consumer journey. Show less



Writer/Producer/Director

• Media Production
• 1 - 100 Employee

• Freelance Journalist

  • Aug 2005 - Nov 2021

  Assignment writer. Published in ESPN, Men's Journal, The Red Bulletin, The Surfer’s Journal, Adventure Journal, World Surf League, Surfer, Surfing, Transworld Surf, Matador Network, BigLife, White Horses. Assignment writer. Published in ESPN, Men's Journal, The Red Bulletin, The Surfer’s Journal, Adventure Journal, World Surf League, Surfer, Surfing, Transworld Surf, Matador Network, BigLife, White Horses.



Red Bull Media House

• Austria
• Media Production
• 700 & Above Employee

• Producer, Sports

  • Feb 2019 - Jun 2020

  Integral member of award-winning content team in charge of leading global sports production efforts. -Ideated scalable show concepts and developed pilot episodes featuring world-renowned athletes to increase RBMH’s worldwide content offering, while using cutting-edge storytelling avenues, consistently exceeding platform-specific benchmarks and reaching millions of viewers.-Owned all aspects of the video project life cycle: ideation, story development, budgeting, casting, pre-production, production, post-production, asset delivery, programming and activation.-Executive Producer of “Van Life” franchise, garnering 12 million views over two seasons.-Hired and directed talent, film crews, editors and graphic artists to ensure authentic storytelling outcomes. Show less

• Brand Marketing Producer

  • Oct 2018 - Feb 2019

  Promoted to provide strategic leadership to Brand team for seasonal, nationwide product release content.-Led digital content strategy for national marketing campaigns across multiple platforms including Red Bull TV, You Tube, RedBull.com, Facebook, Instagram and third-party media.-Produced RBMH’s most viral Twitter video with e-sports mogul Ninja - 1.1 million video views.-Strategized with Brand, Communications, Programming and Social teams to ensure maximum impact while engaging target consumers and reaching new audiences. Show less

• Digital Adventure Producer/Editor

  • Sep 2016 - Feb 2019

  Hired to lead programming and content creation efforts for the highly-trafficked “Adventure Channel” vertical.-Directed global multimedia content projects, from ideation to activation; oversaw field teams.-Produced RBMH’s most viral Facebook video “Karl Meltzer’s Appalachian Trail Diet” - 14.5 million views and 93,000 shares.-Managed network of freelance content producers: filmers, photographers, writers and social influencers.



Matador Network

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Supervising Producer

  • Aug 2016 - Dec 2016

  Recruited to head up day-to-day production efforts for global travel editorial company while liaising with Destination Marketing Organization clients. -Developed creative editorial strategies to showcase popular travel destinations around the world. -Hired production teams and talent, developed shot lists and secure permits to produce inspirational travel video content for global digital distribution. Recruited to head up day-to-day production efforts for global travel editorial company while liaising with Destination Marketing Organization clients. -Developed creative editorial strategies to showcase popular travel destinations around the world. -Hired production teams and talent, developed shot lists and secure permits to produce inspirational travel video content for global digital distribution.



Surfline Wavetrak, Inc.

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Managing Editor

  • Apr 2008 - Apr 2015

  ■ Oversee all online editorial for an audience of 1.7 million unique monthly users with 40 million average monthly page views.■ Work closely with Art Director, Photo Editor and Advertising Executives to ensure highest quality of visual display.■ Produce, write, direct and narrate short films and documentaries; featured in 2014 Newport Film Festival.■ Foster and maintain relationships with top professional athletes, freelancers and key brand executives worldwide.■ Conceptualize and direct multiple “Surfline Live” broadcasts with 332,000 live streams during 19 hours of live ocean filming.■ Produce online events: GoPro of the World, Wave of the Winter, Smith Grudge Match and Mauli Ola’s Battle for the Breasts.■ Cover breaking news and trends, monitor analytics, coordinate/conduct interviews, assist with social media content/posts, manage editorial calendar, travel assignments, staff scheduling and budgets. Show less

• Travel Editor

  • Oct 2011 - Aug 2012

  ■ Lead editorial expeditions to Tahiti, Europe, China, Indonesia, Australia, Hawaii, South Africa and Mexico.■ Spearhead travel channel expansion, growing resources from a few hundred “surf spots” to thousands worldwide.■ Write and edit regular travel section, one-off stories/galleries, content-rich e-newsletter and bi-annual Resort Guide.

• Assistant Editor

  • Feb 2006 - Apr 2008

  ■ Write, edit and proofread stories, profiles and captions. Source, edit and arrange photo slideshows.



USA Surfing

• United States
• Spectator Sports
• 1 - 100 Employee

• Media/Marketing Manager, USA Surf Team Manager

  • Aug 2005 - Apr 2007

  ■ Create copy and select images for all web content, advertising and marketing materials for USA Surf Team. ■ Coordinate and direct photo shoots for national marketing campaigns for USA Surfing and title sponsor PacSun. ■ Ensure athletes, coaches and staff represented America to the highest degree in international competition. ■ Create copy and select images for all web content, advertising and marketing materials for USA Surf Team. ■ Coordinate and direct photo shoots for national marketing campaigns for USA Surfing and title sponsor PacSun. ■ Ensure athletes, coaches and staff represented America to the highest degree in international competition.