Experience

Ohio Cat

• United States
• Machinery Manufacturing
• 500 - 600 Employee

• Marketing Manager

  • Mar 2010 - Present

  -Responsible for business analytics/insights and strategy geared towards increasing marketshare as well as customer satisfaction in the construction equipment industry -Manage marketing department staff, strategy and annual budget to ensure alignment with divisional goals -Manage and facilitate usage of company CRM system throughout the enterprise to better manage the Sales Funnel, track leads and opportunities, and determine ROI of marketing campaigns -Interpret and analyze business intelligence data to better understand customer opportunity and trends, competitive marketshare and industry demographics -Initiate customer/business segment centric marketing plans to help grow core businesses -Identify inorganic and organic growth opportunities



Caterpillar Inc.

• United States
• Machinery Manufacturing
• 700 & Above Employee

• National Account Manager, Building Construction Products

  • Feb 2009 - Mar 2010

  Created strategic relationships for Caterpillar with multi-location/multi-state landscaping and agriculture companies and served as the principal contact for Caterpillar with these accounts. Engaged and worked with local Caterpillar dealers to increase share of wallet with these accounts. Coverage responsibility for the entire United States and Canada.

• Rental Operations Representative

  • Apr 2005 - Feb 2009

  Consulted with Caterpillar dealers on effective rental business strategies aimed at increasing profitability and rental market share. Ensured alignment with Caterpillar corporate direction and branding initiatives centered around The CAT Rental Store.



Herc Rentals

• United States
• Construction
• 700 & Above Employee

• Sales and Operations Management

  • Aug 1994 - Apr 2005

  Sales and operations experience. Managing profit centers in Winston-Salem, NC, Huntsville, AL, Charlotte, NC and ultimately multi-branch responsibility in the Chicago, IL market. Sales and operations experience. Managing profit centers in Winston-Salem, NC, Huntsville, AL, Charlotte, NC and ultimately multi-branch responsibility in the Chicago, IL market.