Mike Boswell
Vice President Marketing at Blendtec- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Spanish -
Topline Score
Bio
Kamile Ishiyama Dotson, PMP, CSM
Mike and I often collaborated on projects and initiatives together where as a leader he consistently demonstrated poise, professionalism, and business acumen. His expertise and knowledge of CPG products proved invaluable. I witnessed Mike execute and influence multiple efforts both big and small. Under Mike’s supervision I was able to lead projects as an empowered individual, without fear of making a mistake or having the wrong answer. One of the many leadership qualities he brought forth included giving each of the marketing team space to identify alternative solutions and approaches solving an issue or larger scale problem. As a business leader and genuinely kind person, he would include me in ways that would further build my skillset and professional development. I really hope to work with Mike again in the future.
David Mastroianni
Although Mike reported to me for a short time, he proved to be an excellent sales and marketing professional that was a great addition to our team. Mike's experience and expertise are focussed on CPG products at both retail and online (direct to consumer). He was able to build a productive relationship with a global marketing team based in Europe where others struggled to connect. Mike can write a 12 month comprehensive marketing plan and at the same time sweat the details on its execution. His knowledge, work ethic, and character set him apart.
Kamile Ishiyama Dotson, PMP, CSM
Mike and I often collaborated on projects and initiatives together where as a leader he consistently demonstrated poise, professionalism, and business acumen. His expertise and knowledge of CPG products proved invaluable. I witnessed Mike execute and influence multiple efforts both big and small. Under Mike’s supervision I was able to lead projects as an empowered individual, without fear of making a mistake or having the wrong answer. One of the many leadership qualities he brought forth included giving each of the marketing team space to identify alternative solutions and approaches solving an issue or larger scale problem. As a business leader and genuinely kind person, he would include me in ways that would further build my skillset and professional development. I really hope to work with Mike again in the future.
David Mastroianni
Although Mike reported to me for a short time, he proved to be an excellent sales and marketing professional that was a great addition to our team. Mike's experience and expertise are focussed on CPG products at both retail and online (direct to consumer). He was able to build a productive relationship with a global marketing team based in Europe where others struggled to connect. Mike can write a 12 month comprehensive marketing plan and at the same time sweat the details on its execution. His knowledge, work ethic, and character set him apart.
Kamile Ishiyama Dotson, PMP, CSM
Mike and I often collaborated on projects and initiatives together where as a leader he consistently demonstrated poise, professionalism, and business acumen. His expertise and knowledge of CPG products proved invaluable. I witnessed Mike execute and influence multiple efforts both big and small. Under Mike’s supervision I was able to lead projects as an empowered individual, without fear of making a mistake or having the wrong answer. One of the many leadership qualities he brought forth included giving each of the marketing team space to identify alternative solutions and approaches solving an issue or larger scale problem. As a business leader and genuinely kind person, he would include me in ways that would further build my skillset and professional development. I really hope to work with Mike again in the future.
David Mastroianni
Although Mike reported to me for a short time, he proved to be an excellent sales and marketing professional that was a great addition to our team. Mike's experience and expertise are focussed on CPG products at both retail and online (direct to consumer). He was able to build a productive relationship with a global marketing team based in Europe where others struggled to connect. Mike can write a 12 month comprehensive marketing plan and at the same time sweat the details on its execution. His knowledge, work ethic, and character set him apart.
Kamile Ishiyama Dotson, PMP, CSM
Mike and I often collaborated on projects and initiatives together where as a leader he consistently demonstrated poise, professionalism, and business acumen. His expertise and knowledge of CPG products proved invaluable. I witnessed Mike execute and influence multiple efforts both big and small. Under Mike’s supervision I was able to lead projects as an empowered individual, without fear of making a mistake or having the wrong answer. One of the many leadership qualities he brought forth included giving each of the marketing team space to identify alternative solutions and approaches solving an issue or larger scale problem. As a business leader and genuinely kind person, he would include me in ways that would further build my skillset and professional development. I really hope to work with Mike again in the future.
David Mastroianni
Although Mike reported to me for a short time, he proved to be an excellent sales and marketing professional that was a great addition to our team. Mike's experience and expertise are focussed on CPG products at both retail and online (direct to consumer). He was able to build a productive relationship with a global marketing team based in Europe where others struggled to connect. Mike can write a 12 month comprehensive marketing plan and at the same time sweat the details on its execution. His knowledge, work ethic, and character set him apart.
Experience
-
Blendtec
-
United States
-
Manufacturing
-
100 - 200 Employee
-
Vice President Marketing
-
Jun 2022 - Present
-
-
-
-
Owner - MB Brand Building
-
Oct 2018 - Present
-
-
-
Sportsman's Warehouse
-
United States
-
Retail
-
700 & Above Employee
-
Independent Contractor - Marketing
-
Sep 2020 - Present
-
-
-
Enso Rings
-
United States
-
Retail
-
1 - 100 Employee
-
Independent Contractor - Marketing / Product Development
-
Oct 2020 - Jun 2022
-
-
-
Bridgepeak Nutrition
-
Canada
-
Food and Beverage Services
-
1 - 100 Employee
-
Independent Contractor - General Management
-
Oct 2018 - Feb 2020
Successfully launched Bridgepeak, an innovative low glycemic snack, into the Canadian market in 2019 starting at retail in July and Amazon.ca in November. Subsequently launched in the US on Amazon.com in Jan 2020 and into retail in the Northeast. Managed the overall day to day operations of the business including financials (P&L and cash flow). Manage strategy and execute all brand marketing components including logo and packaging design, website design and building and maintaining social media pages and content. Built and currently implementing the sales go to market strategy including developing and delivering fact based selling presentations and hiring and managing brokers and distributors. Forecast the business leading to production and managing co-packers and vendor relationships. Show less
-
-
-
InQpharm
-
Malaysia
-
Pharmaceutical Manufacturing
-
1 - 100 Employee
-
Vice President Commercial Operations
-
Nov 2017 - Jun 2018
Managed the marketing and strategy for the I-REMOVE weight loss supplement brand in North America. Managed digital marketing efforts (e-commerce website & social media) and co-managed digital agency with international HQ team to drive conversion and brand recognition in the US. Trained and worked with brand ambassadors/influencers to share their story and deliver key brand messages. Collaborated with VP of Sales to gain distribution at major US accounts by developing presentations and also leading asset development for trade and industry shows. Show less
-
-
-
Oakdell Egg Farms
-
United States
-
Food and Beverage Manufacturing
-
1 - 100 Employee
-
Senior Director of Sales & Marketing
-
Aug 2015 - Nov 2017
Coordinated sales efforts including distribution, weekly pricing adjustments and promotions for Oakdell’s egg business. Managed all marketing with agency oversight for both eggs and compost. Managed website content and built a social media presence to increase subscribers and drive engagement. Had general management responsibility for Oakdell’s compost business. Coordinated sales efforts including distribution, weekly pricing adjustments and promotions for Oakdell’s egg business. Managed all marketing with agency oversight for both eggs and compost. Managed website content and built a social media presence to increase subscribers and drive engagement. Had general management responsibility for Oakdell’s compost business.
-
-
-
Orabrush Inc.
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Vice President Sales & Marketing
-
Apr 2012 - Jul 2015
Led the general management of the global Orabrush and Orapup brands. Oversaw all marketing with a digital emphasis focusing on video, search, display and social to drive conversion. Used a very rigorous model with optimization and analytics to target and convert consumers. Managed four direct sales reports both domestically and internationally and also managed national brokers. While overseeing all sales I was personally responsible for driving and maintaining distribution at some of the nations largest retailers including Walmart, CVS and Walgreens. Used IRI data to track business progress and build fact based selling presentations. Orabrush took over share leadership in the tongue cleaning category. General management work included forecasting and trade spending. Managed a team of 6 people including brand marketing, sales and customer service. Was part of the executive team that sold the brand to DenTek. Show less
-
-
-
WhiteWave Foods
-
United States
-
Consumer Goods
-
300 - 400 Employee
-
Trade Marketing Manager
-
Jan 2011 - Apr 2012
-
-
Brand Manager - Land O' Lakes
-
Jul 2009 - Dec 2010
-
-
Brand Manager - Silk
-
May 2006 - Jun 2009
-
-
Associate Brand Manager - Horizon
-
Jul 2004 - May 2006
-
-
-
Kraft Heinz
-
United States
-
Food and Beverage Services
-
700 & Above Employee
-
Customer Category Manager - Jewel Foods Account
-
Dec 2001 - Jun 2004
-
-
Customer Category Manager - Certified Grocers Midwest Account
-
Jan 2000 - Dec 2001
-
-
Retail Customer Manager
-
Feb 1999 - Jan 2000
-
-
Business Analyst
-
Apr 1998 - Feb 1999
-
-
Education
-
2002 - 2004
DePaul University - Charles H. Kellstadt Graduate School of Business
Master of Business Administration (M.B.A.), Marketing -
1996 - 1998
University of Utah
Bachelor of Arts (B.A.), Business Administration and Management, General
Community
