Experience

The Brand Foundry

• United Kingdom
• Graphic Design
• 1 - 100 Employee

• Director

  • Jan 2016 - Present

  London, United Kingdom As the Director of The Brand Foundry, I oversee a variety of design projects for a broad range of clients. I particularly enjoy working on innovative new products and especially in the drinks (wine, spirits, cider, beer) and FMCG sector. The Brand Foundry offers corporate and brand identity creation, logo design, corporate communications, FMCG branding and packaging, bespoke bottle design, exhibition design and organisation, art direction, copywriting, website design, commercial… Show more As the Director of The Brand Foundry, I oversee a variety of design projects for a broad range of clients. I particularly enjoy working on innovative new products and especially in the drinks (wine, spirits, cider, beer) and FMCG sector. The Brand Foundry offers corporate and brand identity creation, logo design, corporate communications, FMCG branding and packaging, bespoke bottle design, exhibition design and organisation, art direction, copywriting, website design, commercial research, commercial strategy and photography. Some of our current clients include Elements 8, City of London Distillery, 1751 Gin Lane, GLA and St. Martins-in-the-Fields, Whisk & Pin, Angioletti Cider.

• Partner

  • 1998 - Dec 2015

  London, United Kingdom I founded The Brand Foundry with Colin Porter, ex-chairman of Coley Porter Bell, with the vision of applying our knowledge and honed experience to a diverse range of companies and individuals that we really cared about and enjoyed working with on a daily basis. These included Allied Domecq, Blason de Bourgogne France, Boutinot, British Gas, Cadbury’s, Cameron McKenna, Direct Wines, Giacobazzi, Laithwaites, Marks & Spencer, Merrill Lynch, Royal Institution of Chartered Surveyors, Sainsbury’s… Show more I founded The Brand Foundry with Colin Porter, ex-chairman of Coley Porter Bell, with the vision of applying our knowledge and honed experience to a diverse range of companies and individuals that we really cared about and enjoyed working with on a daily basis. These included Allied Domecq, Blason de Bourgogne France, Boutinot, British Gas, Cadbury’s, Cameron McKenna, Direct Wines, Giacobazzi, Laithwaites, Marks & Spencer, Merrill Lynch, Royal Institution of Chartered Surveyors, Sainsbury’s, Santander, Singer & Friedlander, St Martins-in-the-Fields, Van den Burghs Foods, Virgin Wines and Viña La Rosa.



Blue Print Design

• United Kingdom
• Printing Services

• Creative Director - Strategic Client Relationships

  • 1995 - 1998

  London, United Kingdom As Creative Director at Blueprint Design, I specialised in delivering and managing corporate communications for major brands such as Abbey National and Scottish Mutual. I was Strategic Client Relationship Director to ensure the highest quality and delivery on our most prestigious accounts. For five years running, I successfully delivered the Abbey National Annual Review and Report & Accounts with a print run of over 3 million, working to set deadlines and negotiating… Show more As Creative Director at Blueprint Design, I specialised in delivering and managing corporate communications for major brands such as Abbey National and Scottish Mutual. I was Strategic Client Relationship Director to ensure the highest quality and delivery on our most prestigious accounts. For five years running, I successfully delivered the Abbey National Annual Review and Report & Accounts with a print run of over 3 million, working to set deadlines and negotiating multiple-stakeholder sign-off. Due to my brand insight and relationship management of this client, I continued to produce corporate communications for Abbey National through the demutualisation to Abbey National plc and the subsequent takeover from Santander. Show less



Vineyard Design Consultants

• Founder and Joint Creative Director

  • 1980 - 1995

  London, United Kingdom At my first design agency, we created and developed many recognisable brands including Walkers Crisps, Tiptree Jams, Cropwell Bishop Stilton alongside work on Tesco’s, Marks & Spencer’s, Iceland and Lyons Maid own brands at a time in the industry when high street retailers started to develop and invest in their own brands.