Country Sales Director - Canada

• Nov 2022 - Present

Director Insights, Analytics and Market Excellence

• Jan 2021 - May 2022

Reporting to VP marketing, responsible for consumer insight, analytics and marketing excellence. Led 8 direct reports and managed a $7 million dollar research budget.

Sales Director - Loblaws

• May 2020 - Dec 2020

Reporting to VP LCL responsible for managing the Loblaws customer with sales revenue and profit goals for the $200 million biscuit portfolio. Led 7 direct reports and managed a $60 million dollar trade spend budget.

CPG Professional and Consultant

• Mar 2020 - May 2020

Director Category Leadership

• Jul 2017 - Mar 2020

Reporting to VP Sales. Responsible for leading the category vision and team to drive Mar’s sales and confectionery category growth. Led 12 direct reports and managed a $4 million dollar research budget. Reporting to VP Sales. Responsible for leading the category vision and team to drive Mar’s sales and confectionery category growth. Led 12 direct reports and managed a $4 million dollar research budget.

Director Sales and Category

• Jan 2014 - Jan 2017

Reporting to VP Sales responsible for managing $60M in sales for Costco, Dollarama, Dollar Tree, Emerging channels E-commerce, and Quick serve restaurants, exceeding sales targets and trade spend goals 3 consecutive years. Led 7 direct reports.

Director Category Management

• Jan 2011 - Jan 2014

Reporting to VP Sales accelerated development of world class Category Management, leading to new capabilities and further preferred customer relationships with LCL and Walmart. Led 6 direct reports.

Senior Category Manager - Strategy Development

• Dec 2010 - Dec 2011

Developed and drove category strategy into sales teams and with customers to deliver corporate and customer goals. Advanced strategic thinking with sales leadership

Sr Mgr Customer Marketing & Category Management

• Jan 2008 - Dec 2010

Led commercial processes: Go to Market and Business planning, aligning sales and marketing to establish corporate goals and objectives. Managed $4.1M category and trade promotion budget. Led 11 direct reports in Category and Customer marketing.

National Category Development Manager

• Jan 2005 - Jan 2008

Led category management team in creating and implementing category strategy for Wrigley, defining and implementing industry leading solutions and driving category fundamentals and learning through training and support internally and with customers.

Customer Business Development Manager

• Jan 2004 - Jan 2005

National Category Manager, Impulse Channel

• Jan 2003 - Jan 2004

Customer Development Manager

• Jan 2002 - Jan 2003

National Accounts National Accounts

Various Market research and opperations roles

• Jan 1992 - Jan 2002