Mikayla B.

Content Marketing Lead at Good Drop
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Contact Information
us****@****om
(386) 825-5501
Location
Auckland, Auckland, New Zealand, NZ

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Experience

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Content Marketing Lead
      • Jun 2023 - Present
    • New Zealand
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Content Marketing Lead
      • Mar 2023 - Present
    • New Zealand
    • Entertainment
    • 1 - 100 Employee
    • Social Media Specialist
      • Sep 2021 - Mar 2023

      As the social media specialist in a small agile team, my role frequently includes digital and campaign marketing beyond our social media platforms. • Organic social media content: planning, scheduling, boosting, and reporting. • Managing paid social media activity and budgets. • Briefing and working with media/marketing agencies on nation-wide campaigns and strategy formation. • Managing marketing campaigns for top-tier international content in the local market. • Digital marketing planning and asset management. • Media partnership management. Show less

    • New Zealand
    • Media Production
    • 1 - 100 Employee
    • Marketing Executive
      • 2019 - 2021

      Marketing Executive professional for New Zealand's leading Indigenous media company, Māori Television. • Led our direct customer comms and pivoted our social platforms through Covid-19. • Planning and executing marketing campaigns for digital and linear content. • Developed corporate partnerships with clients. • Organised and managed large-scale activations and events. • Launched, re-branded and grew social media platforms significantly within 6 months. • Responsible for internal corporate merchandising. Show less

    • New Zealand
    • Information Services
    • 1 - 100 Employee
    • Junior Media Editor
      • 2018 - 2019

      Media Editor at an international Image Syndication company. • Professionally editing visual media in fast-paced environment. • Curating metadata for live events including professional photo-shoots, candid paparazzi images and large awards shows for international clients. Media Editor at an international Image Syndication company. • Professionally editing visual media in fast-paced environment. • Curating metadata for live events including professional photo-shoots, candid paparazzi images and large awards shows for international clients.

    • New Zealand
    • Retail
    • 1 - 100 Employee
    • Sales Advisor
      • 2018 - 2018

      Sales assistant whilst completing University studies. Attended a range of additional training events for a variety of brands and specialty product knowledge. Assisted in the Women's Shoe Department with stock control, visual merchandising, point-of-sale, and store closing/opening. Sales assistant whilst completing University studies. Attended a range of additional training events for a variety of brands and specialty product knowledge. Assisted in the Women's Shoe Department with stock control, visual merchandising, point-of-sale, and store closing/opening.

    • Journalism Intern
      • 2018 - 2018

      This internship presented me the opportunity to work with various Samoan news and media companies as a journalist including the Press Secretariat, TV3 Samoa, Samoa Observer and more. I competed for this Aotearoa-wide internship to gain experience in Pasifika media in accordance with my education. During my experience in Samoa, I was able to gain a deeper understanding of the benefits of Pacific and Indigenous media. This cemented my passion for utilising my skills to help the communities which have impacted me. I was also able to advance my interpersonal skills, empathy and confidence in professional situations. Show less

    • Belgium
    • Construction
    • Sales Advisor
      • 2016 - 2018

      Sales Assistant at international department store in the Ladies Department. Assisted in the opening of New Zealand's first H&M store, including the grand opening VIP event. Role involved stock control, customer service, opening/closing store, merchandising and point of sales. Sales Assistant at international department store in the Ladies Department. Assisted in the opening of New Zealand's first H&M store, including the grand opening VIP event. Role involved stock control, customer service, opening/closing store, merchandising and point of sales.

    • New Zealand
    • Retail
    • 700 & Above Employee
    • Sales Assistant - Health & Beauty
      • 2014 - 2016

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