Mikayla Kiyokawa
Senior Marketing Content Specialist at MCG Health- Claim this Profile
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Bio
Experience
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MCG Health
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United States
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Hospitals and Health Care
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300 - 400 Employee
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Senior Marketing Content Specialist
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Mar 2023 - Present
Seattle, Washington, United States
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Content Marketing Specialist
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Oct 2021 - Mar 2023
• Content creation -Design social media and digital advertisement graphics. -Work with stakeholders to write health IT press releases and blogs. -Create marketing collateral following company branding and guidelines. • Social media management -Build monthly reports by analyzing social media metrics. -Respond to comments and posts from followers and partners. • Event project management -Coordinate with event speakers and develop marketing materials across email, web, and… Show more • Content creation -Design social media and digital advertisement graphics. -Work with stakeholders to write health IT press releases and blogs. -Create marketing collateral following company branding and guidelines. • Social media management -Build monthly reports by analyzing social media metrics. -Respond to comments and posts from followers and partners. • Event project management -Coordinate with event speakers and develop marketing materials across email, web, and social.
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University of Washington - School of Medicine
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United States
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Higher Education
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700 & Above Employee
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Communications Specialist
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Aug 2019 - Oct 2021
Greater Seattle Area •Website development – WordPress -Build and manage new internal website: update and create pages with HTML coding, oversee website architecture, regulate SEO, and problem solve any website issues. •Email marketing – Eloqua and Mailchimp -Maintain email lists and send campaigns through email marketing automation platforms. -Develop weekly and bimonthly newsletters. Analyze click-through and open rates. •Strategic marketing and project management -Oversee internal… Show more •Website development – WordPress -Build and manage new internal website: update and create pages with HTML coding, oversee website architecture, regulate SEO, and problem solve any website issues. •Email marketing – Eloqua and Mailchimp -Maintain email lists and send campaigns through email marketing automation platforms. -Develop weekly and bimonthly newsletters. Analyze click-through and open rates. •Strategic marketing and project management -Oversee internal communications issues and produce strategic communication plans. •Content creation -Write stories and press releases about the UW Medicine community. -Video editing for events and internal projects. Show less
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Northwest Regional Primary Care Association
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Marketing Specialist and Program Support Associate
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Apr 2017 - Aug 2019
Greater Seattle Area •Email and web marketing -Developed email marketing materials for conferences and trainings. -Regularly updated company website with event registration information. -Assisted in developing company newsletter. •Social media marketing – Hootsuite -Generated social media posts and social media calendar to promote upcoming events. •Graphic design – Adobe Creative Cloud -Created flyers and website banner graphics. •Manage registration for all trainings and conferences:… Show more •Email and web marketing -Developed email marketing materials for conferences and trainings. -Regularly updated company website with event registration information. -Assisted in developing company newsletter. •Social media marketing – Hootsuite -Generated social media posts and social media calendar to promote upcoming events. •Graphic design – Adobe Creative Cloud -Created flyers and website banner graphics. •Manage registration for all trainings and conferences: -Prepare all conference materials including name badges, bags, lanyards, handouts, and signs. -Create CEU certificates and data collection for training evaluations. -Provide customer service and manage member database. •Develop e-mail marketing materials for conference surveys and training materials. Update company website to add conference/training information. -Update social media outlets and create graphic design materials as needed. •Research, collect data, and create surveys used to provide partners and internal staff with resources. •Perform administrative duties including scheduling meetings, data entry, managing mail, taking minutes for meetings, create client contracts, and compile meeting agenda and packets. Show less
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American Heart Association
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Multicultural Initiative Intern
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Nov 2016 - Apr 2017
Greater Seattle Area • Assisted in project development for fundraising events, coordinated and recruited volunteers for Legacy Leaders Internship, attended meetings with clients, and performed various administrative duties. • Helped develop projects that all contributed to bringing awareness to reducing cardiovascular disease amongst diverse populations.
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CISC
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Vulnerable Population Strategic Initiative Intern
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Jul 2016 - Mar 2017
• Developed posters, brochures, and videos to educate Chinese immigrants about 911 services and CPR. • Conducted outreach programs at health fairs to reach out to Asian immigrant communities.
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University of Washington
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United States
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Higher Education
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700 & Above Employee
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Biology Lab Assistant
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Mar 2015 - Mar 2017
Riffell Lab
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Student Dining Staff
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Jan 2016 - Jun 2016
UW HFS • Provided customer service and worked with co-workers as a team to accomplish given tasks.
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Education
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University of Washington
Certificate in Strategic Marketing -
University of Washington
Bachelor of Arts - BA, Public Health Major, Bioethics Minor -
Hood River Valley High School
High School