Experience

Björk & Berries

• Sweden
• Retail
• 1 - 100 Employee

• Product Manager

  • Aug 2019 - Present



H&M

• Belgium
• Construction

• Buyer

  • Sep 2017 - Jul 2019

  Global multichannel buyer for Fragrances, Conscious body and colour cosmetic palettes.- Create and implement the global assortment strategy for my categories.- Planning and building the best assortment for our customer by analyzing and acting on selling tendencies and following the current market trends.- Creating buying and selling forecasts, keeping the budget and generate category growth and profitability.- Planning purchase quantities, negotiating prices and planning for the optimal timing according to selling and stock levels.- Establishing timelines for new product developments and leading the team to meet deadlines, and leading and developing the buyer assistant in our everyday work.I successfully managed and launched the new fragrance category project for H&M in August 2018.

• Buyer Assistant

  • Jan 2016 - Aug 2017

  Global buyer assistant at H&M Beauty.- Responsible for the execution of product developments: evaluating and giving feedback on samples and prices.- Calculating order quantities on country level, placing and follow up orders.- Supporting the buyer with planning and building the assortment. - Action based sales analysis on country level.- Monitoring and researching market trends.



Letsfaceit Nordic AB

• Sweden
• Cosmetics
• 1 - 100 Employee

• Nordic Brand Manager

  • Aug 2010 - Dec 2015

  Nordic Brand Manager for Too Faced, Wet n Wild and Lily Lolo at Letsfaceit Nordic AB.- Increasing the sales and distribution in the Nordic countries in a profitable way and enhance the brand awareness in the markets. - Full budget responsibility and creating forecasts, budget and purchasing plans for an optimal inventory level.- Analysing sales and order statistics and taking actions in order to reach our economic goals.- Creating and implementing marketing strategy and plans in line with the global brand identity, including new product launches and campaigns both online and in store with the purpose of increasing the sales and strengthen the brand.- Keeping a great relationship with the brands, customers and in-house sales team.I created and implemented a strategic plan for Too Faced, which increased the sales by 30% in 1 year.I successfully launched a celebrity line extension for Wet n Wild in Denmark, Sweden and Finland which added 10% sales to the total sales of the brand and strengthened the brand image.

• Junior Brand Manager

  • Jun 2008 - Aug 2010

  Junior Brand Manager of the brands Too Faced and Wet n Wild. Create price lists and quotations, product presentations and press releases. Collaborate and keep a good relationship with suppliers, customers and internal departments. Order processing and customer service.Successfully implemented a re-branding conversion that achieved a x3.5 times sales growth during 2008-2010