Client Success & Project Manager

• Feb 2021 - Present

Project Manager and Marketing Strategist

• Aug 2018 - Feb 2021

• Overall Project Management, including project scopes, timelines and communication with clients • Managed 2-5 client projects a day with success - all with multiple deliverables • Utilized 17Hats project management software • Creation and execution of branding and business strategies • Creation and management of social media strategies • Design graphics for social media posts, newsletters, and blogs • Website UX design & building • Copywriting and content creation: social media, blogs, newsletters, emails, etc. • Client industries: hospitality (restaurants, bars, and hotels), co-working space, financial, retail, lifestyle, accounting + more • Started this role part time while working full-time at the Wunderman agency, then transitioned into full-time with My Social Drive after my Wunderman project was dissolved into the client, Best Buy. Show less

Start-Up Project Manager: Marketing and Operations

• Jun 2020 - Oct 2020

• Created and managed all operations and marketing strategies during the initial start-up phase. • Created and managed all operations and marketing strategies during the initial start-up phase.

Marketing Specialist - Hospitality

• Jan 2020 - Mar 2020

• Took over the digital booking channels to ultimately boost occupancy rate. By the end of three months, occupancy rates increased by 100% . • Curated a pricing strategy specific to the hotel's target market, travel industry and competitors in Hoi An. • Wrote all copy for each booking channel and tailored each channel's content to strategically speak to its specific audience. • Took over the digital booking channels to ultimately boost occupancy rate. By the end of three months, occupancy rates increased by 100% . • Curated a pricing strategy specific to the hotel's target market, travel industry and competitors in Hoi An. • Wrote all copy for each booking channel and tailored each channel's content to strategically speak to its specific audience.

Associate Project Manager

• Apr 2018 - Aug 2019

• Efficiently balance five projects at once while completing them all by their live dates • Manage data entries and changes within eight different vehicles/platforms for 500+ offer details each week adhering to marketing and creative standards • Smoothly coordinate all communicate between designers, proofers and project managers to support key information or special initiatives • Assist specifically for a client's Black Friday ad efficiently managing consistent content changes • Efficiently balance five projects at once while completing them all by their live dates • Manage data entries and changes within eight different vehicles/platforms for 500+ offer details each week adhering to marketing and creative standards • Smoothly coordinate all communicate between designers, proofers and project managers to support key information or special initiatives • Assist specifically for a client's Black Friday ad efficiently managing consistent content changes

Project Manager

• Feb 2018 - Apr 2018

Product Marketing Intern

• May 2016 - Aug 2016

• Financial and product performance analysis and recommendations for website and two retail packaging brand catalogs • Develop features and benefits for new products and review and improve existing products • Conduct competitive pricing analysis, price rationalization, and pricing strategy • Participate in monthly VOC and product marketing meetings • Assist in development of product vignettes and packing for trade shows • Financial and product performance analysis and recommendations for website and two retail packaging brand catalogs • Develop features and benefits for new products and review and improve existing products • Conduct competitive pricing analysis, price rationalization, and pricing strategy • Participate in monthly VOC and product marketing meetings • Assist in development of product vignettes and packing for trade shows

Marketing Intern

• Sep 2015 - Dec 2015

• Developed marketing strategies for multiple fundraising campaigns to increase donations • Interpret Google Analytics reports to maximize audience exposure to marketing campaigns • Draft communications materials for donors and events with InDesign and Photoshop to boost donations and raise organizational awareness • Develop the marketing and public relation’s goals calendar to develop social media content • Interview clients and share their success stories in writing with House of Charity supporters Show less

Media Relations Intern

• May 2015 - Aug 2015

• Assist with various accounts including beauty, fashion, lifestyle, and tech clients • Draft pitches for brands and experts in the lifestyle and beauty industry including print and online outlets • Pitch TV producers and senior editors of national broadcast, long lead and short lead print and online outlets in the top DMA markets for media coverage via phone and email, securing placements including in Latina.com • Manage social media content and strategy via Hootsuite for Facebook and Twitter, while gaining many likes and followers • Compile and update media contact lists for the top DMA markets using Cision • Monitor and track media placements via Google alerts Show less

Sales and Customer Service Representative

• Jan 2013 - Jan 2014

• Executed special sales of 25% each month, 10% above company goal • Troubleshot a mix of 20 plus customer concerns and/or computer system malfunctions during every shift holding high customer service • Performed strong customer service skill, leading to two raises in 1st and 2nd months of working • Executed special sales of 25% each month, 10% above company goal • Troubleshot a mix of 20 plus customer concerns and/or computer system malfunctions during every shift holding high customer service • Performed strong customer service skill, leading to two raises in 1st and 2nd months of working