Mikael Sundström
Director Sustainability, Communications & Investor Relations at Viva Wine Group- Claim this Profile
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English Full professional proficiency
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French Professional working proficiency
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German Limited working proficiency
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Swedish Native or bilingual proficiency
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Norwegian Elementary proficiency
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Danish Elementary proficiency
Topline Score
Bio
Christina Møller
During my time as an intern at Pernod Ricard Sweden, I was lucky to have worked closely with Mikael on several assignments. Mikael always worked on a highly professional level and I was particularly impressed by his onboarding and coaching abilities. Mikael managed introducing me to relevant aspects of the company while exposing me to a variety of challenging assignments. It was a pleasure working with him on the Communications, CSR and Public Affairs team.
Amandine Robin-Caplan
Mikael is one of the top talents of the global Communication & CSR community at Pernod Ricard. He has the strategic and innovative vision of where our business needs to go as well as the cross-cultural understanding and entrepreneurial mindset to bring these opportunities to life. An engaging public speaker, he has the ability to communicate clearly and simply his deep communication & CSR knowledge to convince his audience. Some of his notable and innovative change initiatives have included Environment Awareness programs, Responsible Party, non-alcoholic wine, and impactful Public Affairs activities.
Christina Møller
During my time as an intern at Pernod Ricard Sweden, I was lucky to have worked closely with Mikael on several assignments. Mikael always worked on a highly professional level and I was particularly impressed by his onboarding and coaching abilities. Mikael managed introducing me to relevant aspects of the company while exposing me to a variety of challenging assignments. It was a pleasure working with him on the Communications, CSR and Public Affairs team.
Amandine Robin-Caplan
Mikael is one of the top talents of the global Communication & CSR community at Pernod Ricard. He has the strategic and innovative vision of where our business needs to go as well as the cross-cultural understanding and entrepreneurial mindset to bring these opportunities to life. An engaging public speaker, he has the ability to communicate clearly and simply his deep communication & CSR knowledge to convince his audience. Some of his notable and innovative change initiatives have included Environment Awareness programs, Responsible Party, non-alcoholic wine, and impactful Public Affairs activities.
Christina Møller
During my time as an intern at Pernod Ricard Sweden, I was lucky to have worked closely with Mikael on several assignments. Mikael always worked on a highly professional level and I was particularly impressed by his onboarding and coaching abilities. Mikael managed introducing me to relevant aspects of the company while exposing me to a variety of challenging assignments. It was a pleasure working with him on the Communications, CSR and Public Affairs team.
Amandine Robin-Caplan
Mikael is one of the top talents of the global Communication & CSR community at Pernod Ricard. He has the strategic and innovative vision of where our business needs to go as well as the cross-cultural understanding and entrepreneurial mindset to bring these opportunities to life. An engaging public speaker, he has the ability to communicate clearly and simply his deep communication & CSR knowledge to convince his audience. Some of his notable and innovative change initiatives have included Environment Awareness programs, Responsible Party, non-alcoholic wine, and impactful Public Affairs activities.
Christina Møller
During my time as an intern at Pernod Ricard Sweden, I was lucky to have worked closely with Mikael on several assignments. Mikael always worked on a highly professional level and I was particularly impressed by his onboarding and coaching abilities. Mikael managed introducing me to relevant aspects of the company while exposing me to a variety of challenging assignments. It was a pleasure working with him on the Communications, CSR and Public Affairs team.
Amandine Robin-Caplan
Mikael is one of the top talents of the global Communication & CSR community at Pernod Ricard. He has the strategic and innovative vision of where our business needs to go as well as the cross-cultural understanding and entrepreneurial mindset to bring these opportunities to life. An engaging public speaker, he has the ability to communicate clearly and simply his deep communication & CSR knowledge to convince his audience. Some of his notable and innovative change initiatives have included Environment Awareness programs, Responsible Party, non-alcoholic wine, and impactful Public Affairs activities.
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Experience
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Viva Wine Group
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Sweden
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Wine & Spirits
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1 - 100 Employee
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Director Sustainability, Communications & Investor Relations
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Dec 2021 - Present
Responsible for Sustainability, Corporate Communications and Investor Relations at Viva Wine Group, a fast growing, entrepreneurial entity in the beverage industry. Viva Wine Group is the leading supplier of wine in Sweden and the Nordics and has a strong, and growing position on the European E-commerce market for wine. Pioneer in the development and supply of organic and fairtrade wines from around the world. Promoting sustainable production and responsible consumption. Climate efficient… Show more Responsible for Sustainability, Corporate Communications and Investor Relations at Viva Wine Group, a fast growing, entrepreneurial entity in the beverage industry. Viva Wine Group is the leading supplier of wine in Sweden and the Nordics and has a strong, and growing position on the European E-commerce market for wine. Pioneer in the development and supply of organic and fairtrade wines from around the world. Promoting sustainable production and responsible consumption. Climate efficient transports and packaging. Subsidiaries and sales in the Nordics, Germany, Austria, the Netherlands, France, Italy, the Czech Republic, UK, and USA. Listed on the Nasdaq First North Premier. Tasks & Responsibilities: Developing and implementing Group Sustainability, Corporate Communications, and Investor Relations strategy. Developing and implementing Corporate Brand Identity across markets and platforms. Managing communication between the management, equity researchers and investors. Responsible for releasing financial information, handling inquiries and meetings from media and the financial community. Responsible for sustainability reporting according to GRI standards and climate reporting according to the GHG-protocol. Engaging, coordinating and supporting subsidiaries, partners and producers implementing strategy and key sustainability projects across complex supply chains. Raising internal and external awareness and enhancing capacity building. Engaging with governments, authorities, trade associations in national and international forums. Promoting and contributing to responsibility initiatives for the Group and the industry. Member of the Management Team. Publications: Viva Wine Group Annual & Sustainability Report 2022 Viva Wine Group Annual & Sustainability Report 2021 Group Structure & Subsidiaries: Giertz, Wineteam, Winemarket, Chris-Wine, Iconic Wines, Tryffelsvinet, Cisa, NBG, Viva E-Com, Viva Global.
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Director Sustainability, Communications & Public Affairs
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Jan 2020 - Dec 2021
Responsible for Sustainability, Corporate Communications and Public Affairs at Viva Wine Group, a fast growing, entrepreneurial entity in the beverage industry. Viva Wine Group is the leading supplier of wine in Sweden and the Nordics and has a strong, and growing position on the European E-commerce market for wine. Pioneer in the development and supply of organic and fairtrade wines from around the world. Promoting sustainable production and responsible consumption. Climate efficient… Show more Responsible for Sustainability, Corporate Communications and Public Affairs at Viva Wine Group, a fast growing, entrepreneurial entity in the beverage industry. Viva Wine Group is the leading supplier of wine in Sweden and the Nordics and has a strong, and growing position on the European E-commerce market for wine. Pioneer in the development and supply of organic and fairtrade wines from around the world. Promoting sustainable production and responsible consumption. Climate efficient transports and packaging. Subsidiaries and sales in the Nordics, Germany, UK, USA and China. Tasks & Responsibilities: Developing and implementing Group Sustainability, Corporate Communications and Stakeholder Relations strategy. Developing and implementing Corporate Brand Identity across markets and platforms. Responsible for sustainability reporting according to GRI standards and climate reporting according to the GHG-protocol. Engaging, coordinating and supporting subsidiaries, partners and producers implementing strategy and key sustainability projects across complex supply chains. Raising internal and external awareness and enhancing capacity building. Engaging with governments, authorities, trade associations in national and international forums. Promoting and contributing to responsibility initiatives for the Group and the industry. Publications: Viva Wine Group Annual & Sustainability Report 2020 Viva Wine Group Sustainability Report 2019 Group Structure & Subsidiaries: Giertz, Wineteam, Winemarket, Chris-Wine, Iconic Wines, Tryffelsvinet, Cisa, Viva E-Com, Viva Global.
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Director Sustainability & Public Affairs
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Jan 2018 - Dec 2019
Responsible for Sustainability and Public Affairs at Viva Wine Group, a fast growing, entrepreneurial entity in the beverage industry. Leading supplier of wine in Sweden and the Nordics. Pioneer in the development and supply of organic and fairtrade wines from around the world. Promoting sustainable production and responsible consumption. Climate efficient transports and packaging. Subsidiaries and sales in the Nordics, Germany, UK, USA and China. Tasks & Responsibilities: Developing… Show more Responsible for Sustainability and Public Affairs at Viva Wine Group, a fast growing, entrepreneurial entity in the beverage industry. Leading supplier of wine in Sweden and the Nordics. Pioneer in the development and supply of organic and fairtrade wines from around the world. Promoting sustainable production and responsible consumption. Climate efficient transports and packaging. Subsidiaries and sales in the Nordics, Germany, UK, USA and China. Tasks & Responsibilities: Developing and implementing Group Sustainability, Public Affairs and Stakeholder Relations strategy. Responsible for sustainability reporting according to GRI standards and climate reporting according to the GHG-protocol. Engaging, coordinating and supporting subsidiaries, partners and producers implementing strategy and key sustainability projects across complex supply chains. Raising internal and external awareness and enhancing capacity building. Engaging with governments, authorities, trade associations in national and international forums. Promoting and contributing to responsibility initiatives for the Group and the industry. Publications: Viva Wine Group Sustainability Report 2018 Group Structure & Subsidiaries: Giertz, Wineteam, Winemarket, Chris-Wine, Iconic Wines, Tryffelsvinet, Cisa, Viva Global.
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Pernod Ricard
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France
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Beverage Manufacturing
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700 & Above Employee
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Senior Manager Communications, Public Affairs and CSR
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Jul 2014 - Dec 2017
Responsible for Communications, Public Affairs and CSR strategy development, organisation and implementation in the Northern Europe Management Entity (Sweden, Norway, Denmark, Finland, Estonia, Latvia and Lithuania) of the Pernod Ricard Group, worldwide Co-Leader in the Wines & Spirits sector. Editor-in-chief for www.pernod-ricard-sweden.com and @PernodRicardSwe twitter account. Tasks & Responsibilities: Management: Lead and coordinate seven CSR Leaders and one Communications/CSR… Show more Responsible for Communications, Public Affairs and CSR strategy development, organisation and implementation in the Northern Europe Management Entity (Sweden, Norway, Denmark, Finland, Estonia, Latvia and Lithuania) of the Pernod Ricard Group, worldwide Co-Leader in the Wines & Spirits sector. Editor-in-chief for www.pernod-ricard-sweden.com and @PernodRicardSwe twitter account. Tasks & Responsibilities: Management: Lead and coordinate seven CSR Leaders and one Communications/CSR Assistant. Communication: Corporate Brand Promotion & Identity, Employee Engagement, Website, Social Media, Press Releases, Media Relations, CEO Speeches & Coaching, Crisis Communication. Public Affairs: Stakeholder Engagement, Community Relations. CSR: Partnerships, Industry Commitments, Training, Ethical Marketing, Sustainable Product Innovation, Responsible Supply Chain, Environmental Performance, Sustainability Reporting. Event Management: "Responsib'All Day", “Environment Week”, “Health Day”, “Responsible Party” Budgeting: Management of Communication, CSR and Public Affairs budget Speaking Engagements (for audiences up to 500 people): Almedalen 2017, 2016 Agenda 2015 Sustainergies CSR Live Stockholm School of Economics Pernod Ricard - repeat speaker at National and International Meetings & Conferences
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CSR & Sustainability Manager
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Jul 2011 - Jun 2014
Responsible for strategy development, organisation and implementation of CSR & Sustainability in supply chain, production, logistics, marketing and sales in the Nordic cluster (Sweden, Norway, Denmark, Finland, Estonia, Latvia and Lithuania) of the Pernod Ricard Group, worldwide Co-leader in the Wines- and Spirits sector. Tasks & Responsibilities: Management: Lead and coordinate seven CSR Leaders. CSR: Partnerships, Industry Commitments, Training, Ethical Marketing, Sustainable… Show more Responsible for strategy development, organisation and implementation of CSR & Sustainability in supply chain, production, logistics, marketing and sales in the Nordic cluster (Sweden, Norway, Denmark, Finland, Estonia, Latvia and Lithuania) of the Pernod Ricard Group, worldwide Co-leader in the Wines- and Spirits sector. Tasks & Responsibilities: Management: Lead and coordinate seven CSR Leaders. CSR: Partnerships, Industry Commitments, Training, Ethical Marketing, Sustainable Product Innovation, Responsible Supply Chain, Environmental Performance, Sustainability Reporting. Event Management: "Responsib'All Day", “Responsible Party”. Budgeting: Management of CSR budget.
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Enact Sustainable Strategies
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Sweden
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Business Consulting and Services
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1 - 100 Employee
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Senior Consultant & Key Account Manager
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Jul 2009 - Jun 2011
Adviser to large international corporations in industries such as automotive, energy and utilities, pharmaceutical, construction and extractive, beverage, financial services. Providing strategic, operational and organisational advise as well as managing projects in CSR strategy and action plan development, sustainability communication and GRI reporting, stakeholder engagement, and responsible supply chain for companies like: AstraZeneca, Dometic, HeidelbergCement, Pernod Ricard, Vattenfall… Show more Adviser to large international corporations in industries such as automotive, energy and utilities, pharmaceutical, construction and extractive, beverage, financial services. Providing strategic, operational and organisational advise as well as managing projects in CSR strategy and action plan development, sustainability communication and GRI reporting, stakeholder engagement, and responsible supply chain for companies like: AstraZeneca, Dometic, HeidelbergCement, Pernod Ricard, Vattenfall, Volvo Cars.
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Consultant & Project Manager
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Jul 2007 - Jun 2009
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Junior Consultant & Project Manager Assistant
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Jul 2005 - Jun 2007
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European Commission
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Belgium
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Government Administration
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700 & Above Employee
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Adviser
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Jan 2004 - Jun 2004
Internship in Social, Environmental and Economic Affairs to the Delegation of the European Commission at the United Nations in New York. Internship in Social, Environmental and Economic Affairs to the Delegation of the European Commission at the United Nations in New York.
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Education
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Stockholm School of Economics
B.Sc. & M.Sc, International Business & Economics -
Ecole de Management de Lyon
M.Sc, Marketing and Management -
University of Stockholm
Psychology, Chemistry, Law, International Relations -
École Francaise - Franska Skolan, Stockholm
Upper Secondary School, Natural Sciences