Experience

Byggelit Sverige AB

• Sweden
• Paper and Forest Product Manufacturing
• 1 - 100 Employee

• Affärsområdeschef/Försäljningschef

  • May 2023 - Present

  Med en flexibel produktion av smarta och välkonstruerade produkter levererar Byggelit spånskivebaserade produkter till både nyproduktion av hus och lokaler, renovering, industri och större byggprojekt. Med ett flertal produkter som är både Svanenmärkta, FSC märkta samt rekommenderade av Svensk Byggvarubedömning bidrar Byggelit till ett mer hållbart byggande. Med en flexibel produktion av smarta och välkonstruerade produkter levererar Byggelit spånskivebaserade produkter till både nyproduktion av hus och lokaler, renovering, industri och större byggprojekt. Med ett flertal produkter som är både Svanenmärkta, FSC märkta samt rekommenderade av Svensk Byggvarubedömning bidrar Byggelit till ett mer hållbart byggande.



Nybergs Deli

• Sweden
• Food Production
• 1 - 100 Employee

• Head Of Commercial, member of Lead Team

  • Aug 2020 - Present

  Nybergs Deli is a family business with the vision "Good food for everyone" for us, which means that we offer a carefully selected range of good and good food that everyone can afford. It should be good and simple and suitable for both everyday and parties. We have our factory in Jordbro south of Stockholm, we are about 70 employees divided into offices and production and manufacture mostly processed pork products. Responsibility for sales and marketing: • Manager responsibility for Head of sales & sales & marketing coordinator. • Continuous P&L management, i.e. develop Nybergs Deli business with focus on both volume & profitability according to set goals, including but not limited to: o Develop a businessplan 2026 – including all business areas (Sales, marketing, production, finance, HR, qualtity, sustainability). o Develop & deliver on sales & marketing plans. o New product development to broaden the assortment. o Expand business to other markets, focusing on Denmark. o External sales force. Result: I have create a businessplan 2026 to set a longterm strategi. Increased sales from 450 mSEK to 527 mSEK. 3 new product launches. Secured a new 4 year contract with ICA. Increased satisfaction within my team based on employee survey. Increased customer satisfaction based on external survey from Gradient benchmark. Increased brand awareness by 4%. Show less



Arla Foods Sweden

• • Apr 2015 - Aug 2020

  Budget responsibility for sales in the foodservice, yearly turn over 2 billion SEK. • Manager responsibility for Fieldsales Manager, Senior Manager Wholesalers, Sr. Private KAM, Private KAM, Contract Administrator WS and Product Service Manager (a team of 25 employees, 7 direct reports) • Drive the business for whole foodservice as a part of the Lead Team. • Continuous P&L management, i.e. develop Arla's business with focus on both volume & profitability according to set goals, including but not limited to: o Lead the short- and medium-term sales strategy development and deployment incl. optimal route to market, operational model and price strategy towards these customers o Lead the work to identify, develop and implement new initiatives and ways of working incl. sales planning process to achieve desired results o Increase our "business attitude" and lead the development of optimal offering for each customer segment in terms of products and service. Result: As a part of the Lead Team for foodservice I have created a foodservice strategy until 2022 with yearly breakdown including specific focus areas per year. In the yearly employment survey for 2019 I got a leadership index of 90 (target 75). In customer surveys from Handelsattityder we have moved from position 4 to 1 in HoReCa chains, from 3 to 1 in wholesalers. I succeeded in driving profitability by increasing our sales contribution from 12% to 19%, +170 mSEK, mainly driven by rengotiatons of agreements. I also got a new sales planning process in place with more aligned focus between marketing, KAM and Field Sales as a result. Deliver our stretch target for the year on SBRG (+1,6%) and out target on EBIT 46,5 mEUR. Show less

• • Apr 2013 - Mar 2015

  Arla develops, produces, markets, sells and distributes dairy products throughout the world. We have production facilities in 14 countries and sales offices in 20 countries. For us at Arla's milk are nature’s best foods. We are proud to be able to process it into yoghurt, cheese, butter, milk powder and other dairy products to the delight and benefit to millions of people around the world. We combine traditional craftsmanship with world class technology and are careful to take into account the nature through the entire production chain, from the farm to your kitchen. Responsibilities: Budget responsibility for the KAM organization. • Responsible for the commercialization of its products • Define opportunities and strategies to be implemented to achieve the goals. • Lead & coach a KAM team of 11 persons. • Lead the development of sales strategies KAM. • Responsible for customer plans created and implemented for our core chain customers to ensure that the organization achieves sales volume and profitability. • Responsible for contracts and pricing in foodservice. • Advice regarding product mix, brand portfolio, distribution and customer service. • Contract manager for the two largest wholesalers Martin & Servera and Menigo. Result: I created a clear framework for how the KAM will work. I introduced a new way of working with customer plans. I created a structure for pricing and agreements. We have won the majority of public tenders and private agreements over the years. Introduced a monthly reporting to better monitor what we do and how we deliver against our objectives. Developed suggestions on how we can change our sales & KAM processes to better meet the competition and the changing conditions in the market. I have been involved in the preparation of a new enhanced CRM system. Volume increased from 180 000 tones to 188 000 tones. Show less



Lantmännen Unibake

• Denmark
• Food and Beverage Manufacturing
• 700 & Above Employee

• National Sales manager Foodservice, member of Lead Team

  • May 2010 - Mar 2013

  Lantmännen Unibake is a leading international bakery group with expertise in frozen and fresh bakery products for foodservice and retail. We assume tomorrow's challenges in the bakery area and sets new standards for bread opportunities. Responsibilities: Coaching & development of the sales force (8 district managers, one KAM) by for instance joint visits. I was responsible for the annual performance appraisal, salary dialogue with district managers & KAM. I had the KAM responsibility for Statoil, Sodexo and Scandic. I was chairman of the marketplace meetings foodservice. I was responsible for getting information to the sales force and secure that they actively work with tenders and contracts to wholesalers. I was responsible for organizing and implementing sales conferences. I was responsible for the development, implementation and training of the sales system. Result: I successfully implemented a new way of working for the district managers with the aim to visit more consuming clients. I created action plans for our current CRM system to get even better monitoring. I created a spreadsheet template that the sales force used for quotation to wholesalers. The model minimizes administration for DC and creates a professional impression to customers. I successfully changed the structure of our marketplace meetings to create good conditions for new product launches. We therefore got a much better launch plan for new products. I carried out reorganization with increased focus on KAM customers. I successfully negotiated new contracts for Statoil (Nordic), Sodexo (European) and Scandic. + 12% vs. 2011 and + 4% vs budget. Show less



Coca-Cola Drycker Sverige

• • Jan 2007 - Apr 2010

  Coca-Cola Beverages Sweden AB manufactures, distributes, markets and sells drinks with some of the world's strongest brands. Coca-Cola sales to corporate customers such as supermarkets, hotels, restaurants and cafes, as well as through rental of and sales from beverage vending machines. Responsibilities: KAM responsibility for Sodexo, Fazer Amica, Selecta, Silja Line, Nordic Service Partners, SAS Radisson, Inflight service partners. I had budget responsibility for these clients. Establishing and monitoring the annual customer plans. I was responsible for key negotiations and customer development. I was Responsible for developing and launch of “Coca-Cola at Work”, a concept with hot & cold beverages for offices and other workplaces. Results: Successfully turned a poor cooperation with Sodexo to a very fruitful cooperation. Sales increased in one year by 35%. I signed new agreements with all clients, with broader product portfolios. I created a successful collaboration between myself and the sales force for the success of a local visits at the KAM customers. I represented Sweden in an international project "RED" is a tool to follow up the sales force doing the right things every day and that they are in line with overall business plans. Implemented the system in Sweden and educated sales force, the system is still used. I successfully implemented the concept “Coca-Cola at Work”, a concept including coffee, tea, chocolate and cold beverages. I developed a concept including equipment, ingredients, price and two different options for customers – rental and full-service. Show less

• • Jul 2004 - Dec 2006

  Responsibilities: Coaching the sales force consisting of Retail-sales, restaurant sales, merchandisers and customer developers. I had budget responsibility for the district. Result: Increased the number of customer visits on average per salesperson and day from 8 to 12. I won the competition as the best districts on two occasions during the year. I turned a district with negative sales trend to + 22% in one year. I was voted the most valuable employee based on corporate values: Respect, Act, Personal Leadership, Teamwork & Joy. Show less

• • Feb 2004 - Jun 2004

  Responsibilities: Development of business plans for the region. Coaching & training of the sales force. Budget responsibility for the region.

• • Aug 2003 - Jan 2004

  Sales responsibility for the region's largest customers - Gröna Lund, Sturehof, Berns, Café Opera, Axfood cash and carry, Svensk Cater.

• • Jan 2001 - Jul 2003

  Sales representative within HoReCa market.

• • Jan 1997 - Dec 2000

  I was responsible for technicians installing technical equipment to HoReCa customers, equipment such as coolers, fountain equipment and vending machines.People manager for 12 employees.

• • Mar 1996 - Dec 1996

  Installation and service of beverage equipments.



Falcon Brewery

• United States
• Food Production

• Service technician

  • Jan 1989 - Feb 1996

  Installation and service of beverage equipment. Installation and service of beverage equipment.