Experience

Mitsubishi Motors Europe B.V.

• Netherlands
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• | Manager Business Development & Marketing Communication

  • Apr 2019 - Present

  Responsible for a team of 3 FTE managing After Sales marketing and business development. Initiated and successfully implemented Pan-European brand, strategies, communication initiatives and programs to support both partner (B2B) customer (B2C) loyalty and retention in 32 independent markets/partners, involving among other things the following: - Implementation of brand/marketing foundations with playbook, along full year content/assets. - RFQ to launch of SaaS based and scalable marketing adaptation tools with 100% of Pan-European partners’ buy-in, time to market reduction from weeks/months to days, significant cost savings, etc. - Implementation of partner communication platform with frequent partner Newsletters to improve the communication efficiency and gain a full overview and steer the organization’s activities and initiatives. - Exploring new opportunities with new tech such as VR/AR (incl. PoC).Responsible for commercial promotional initiative (B2C) and programs (B2B) such as marketing campaigns, retention programs and product propositions. Responsible for new business development from feasibility study to project management and implantation of new initiatives. Managing and responsible for complex projects with stakeholder across all levels, departments and multiple (external) partners from various industries. Show less

• Network Development Manager

  • Oct 2018 - Mar 2019

  Setup/re-establishment of the European Channel sales/aftersales program on a Pan-European basis. Responsible for rolling out the European corporate and visual identity among the European retail/service operation consisting of 32 national sales companies and ~2.000 sales/service outlets. Among other things this involved:- Partner buy-in and alignment to supplier RFQ ownership, contract negotiations and coordination of several suppliers (exterior and interior programs) for the complete program roll-out over three years.Other responsibilities like contractual agreements with partners, training, best practice, stakeholder management and enforcing alignment across all departments of the European organization (as well as Global HQ & partners). Show less

• Regional Manager

  • Sep 2009 - Sep 2018

  Managing 10 markets with turnover of ~€300mio. Identifying key business opportunities to drive business, achieve volume and profitability targets.Lead in price negotiations in-line with established pricing guidelines, plan and execute launch plans together with partners.First point of contact for partners, with responsibility to create awareness internally among key stakeholders to address/respond to challenges/issues. Responsible for forecasting, volume controlling and reporting of retail/wholesales orders and inventory, as well as business plans together with external partners including financials (P&L, BS, cashflow, etc.) retail channel coverage (white spots), organization and marketing. Setup new partners as when appropriate including coordinating full integration to have a new partner up and running. Show less

• Market Liaison Specialist

  • Aug 2009 - Oct 2012

• Sales analyst

  • Sep 2007 - Jul 2009


SC Auto Sweden AB
• Sales and Market analyst

  • Jan 2006 - Aug 2007

TeliaSonera
• United Kingdom
• IT Services and IT Consulting
• Sales activity leader

  • Jun 2005 - Dec 2005

Hammarby Handboll
• Sweden
• Spectator Sports
• Handball player

  • 2000 - 2004