Experience

EdmoLift AB

• Sweden
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Försäljningschef

  • Nov 2012 - Present

  EdmoLift AB is one of Europe’s biggest manufacturer of lift tables and material handling equipment. I am responsible for sales and marketing to the Nordic Countries. Sales goes both through distributors and direct to bigger accounts as Volvo Car AB, Volvo AB and Danfoss, SAAB. I am responsible for trade fairs, marketing activities, distributor agreement. Also distributor development, pricing strategy’s, bigger and global key accounts. In year 2018 did we started a Danish subsidiary. I am also member of the board in the danish company. Four district responsible sales men is reporting to me. The Marketing department is a matrix organisation with 12 people that also is involved in the Nordic business. I report direct to the MD. During my time on EdmoLift AB, my responsible area have had a volume growth with 60% and also a increased margin.



SELGA AB

• Manager Sales

  • Aug 2010 - Oct 2012

  Electrical wholesaler with a regional warehouse and administration in Sundsvall. Also a shop /satellite in Hudiksvall was included. Responsible for a turnover of 98 million sek and with a good profit.Responsible for 10 indoor and outdoor sales people, a Warehouse Manager and a Satellite manager and two administrators. A total of 24 employees. Responsible for the Local Management Team and participant in the Regional Management Team. Due central strategic decisions I did reorganized from a regional unit to a sales office with total 8 sales people.



Elpress group

• Sweden
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Sales and Marketing Manager

  • May 1999 - Jun 2010

  Manufacturer of Electrical Connectors and Cable accessories. Responsible for marketing and sales in the Nordic countries with a turnover of about 115 million SEK / year. Responsible for the marketing plans, trade fairs and other market activities. Negotiations of nordic and global agreements as Volvo AB, ABB, Hagemeyer, Sonepar, Rexell. Also direct responsible for bigger Key Accounts and distributor development. Member of the management team, product committee, quality and environmental advice. Direct responsible for 9 Sales people. Area Managers stationed in Sweden, Finland and Norway. I did report direct to the MD.



FR Ramström AB

• Engineer Sales

  • Aug 1996 - May 1999

  Sales of high-alloy steel, Uddeholm, for tool making and high performance machinery drives direct to manufacturing indystry. Also served as Product Manager and was responsible for marketing plans and contacts with the principals Sales of high-alloy steel, Uddeholm, for tool making and high performance machinery drives direct to manufacturing indystry. Also served as Product Manager and was responsible for marketing plans and contacts with the principals



Canon, Rune Winterstam AB

• Salesman

  • Sep 1993 - Jul 1996

  Sales of office machines such as copiers, fax machines, printers and computers. Sales of office machines such as copiers, fax machines, printers and computers.



Mitt Media

• Advertising Consultant

  • 1990 - 1990

  Sale of advertising in newspapers telephone directories and visit maps. Sale of advertising in newspapers telephone directories and visit maps.