Experience

Rootstock Wines Texas
• United States
• Beverage Manufacturing
• 1 - 100 Employee
• Business Analyst

  • Dec 2022 - Present


Whole Foods Market

• United States
• Retail
• 700 & Above Employee

• Senior Category Merchant - Wine - Pacific Northwest, Rocky Mountain and Southwest Regions

  • Aug 2021 - Dec 2022

  - Accountable for the financial performance of an assigned category or category area through pre-season strategy and planning.- Develops category strategy for less complex categories based on financial expectations, category role, category performance, customer and product trends, competitive landscape and WFM differentiators.- Develops and executes category assortment plan including supplier line reviews, assortment analysis, internal stakeholder collaboration, item planning and forecasting.- Contributes to category price strategy development and helps ensure development of financially sound and value adding pricing tactics.- Works with suppliers to obtain information about new trends and products, potential new items, competitor practices, and other factors that may impact category analysis and planning.- Works to ensure effective integration of branded / exclusive programs into overall category strategies.- Supports marketing and promotional events / initiatives.- Works with business partners to identify, develop, and implement meaningful and measurable testing opportunities.- Translates and analyzes complex data, ensuring timely and effective communication with all levels of the organization.- Leverages data-driven analyses and insights to support / lead negotiations with current and potential suppliers.- Leverages knowledge, experience, and refined instinct to engage with / influence leadership on category vision development; ensures vision balances both customer and industry perspectives. Show less

• Regional Buyer and Field Associate - Wine & Spirits - Southwest Region

  • Feb 2017 - Aug 2021

  - Prioritized global category management initiatives and programming in the Southwest Region. - Layered in supplemental regional programming to drive sales and align department execution. - Coordinated and led the opening of two new alcohol markets in Oklahoma and Arkansas. - Transitioned the region to more effective ordering practices and systems hosted by a more effective internal ordering software. - Worked with distributor partners to negotiate best possible promotional costs and close distribution gaps to maximize promotional sales between four states. - Collaborated with distributor and supplier partners to drive first-to-market and innovative assortment selections for the Southwest wine program.- Researched and analyzed sales trends, history, revenues, inventory, and other business components to forecast business needs and trends. Show less

• Beer & Wine Buyer - Store Level

  • Feb 2014 - Feb 2017

  - First hand exposure and understanding of current customer trends - Refined organization and time management skills in a fast-paced retail environment- Maintained creative merchandising and signage that told the unique 'story' of that item to shape a positive guest experience- Developed and maintained strong vendor support by building a mutually beneficial relationship based on collaboration and cooperation



Silhouette Inc

• United States

• General Manager

  • Jan 2008 - Oct 2013

  - Budget Development - Quality Control - Understanding and Enforcement of Health Standards and Alcohol Regulations - Recruiting, Training and Scheduling Staff - Independent Decision Making - Customer Satisfaction - Food and Bar Menu Development - Budget Development - Quality Control - Understanding and Enforcement of Health Standards and Alcohol Regulations - Recruiting, Training and Scheduling Staff - Independent Decision Making - Customer Satisfaction - Food and Bar Menu Development