Experience

Alma Media

• Finland
• Media Production
• 300 - 400 Employee

• Content Strategist, creative producer

  • Jan 2019 - Present

  At Alma Brand Studio I was responsible for creative concepts, developing new products and new customer acquisition. In my role I analyzed and created insights for customers, developed and executed successful campaigns, and oversaw creative quality and budget management. Using my editorial expertise and brand management experience, I helped customers achieve their business and communication goals through engaging, high-quality content. I have worked with various Finnish and international consumer brands, assisting them in transforming their content marketing strategies from a product and company-focused approach to one that centers around their customers and users. I have also helped them establish thought leadership. Additionally, I have collaborated with multiple e-commerce companies, developing and executing content marketing strategies that have boosted brand awareness and increased sales. Show less



Iltalehti

• Finland
• Newspaper Publishing
• 100 - 200 Employee

• Managing Editor

  • Feb 2015 - Jan 2019

  As the Editorial Director for the lifestyle section at Iltalehti, I oversaw content strategy and development for the whole site and brands including Tyyli.com (fashion site), Pippuri.fi (food site) , and Ilona (women’s site and community). I managed a team of 20 staff members, developed omnichannel content strategies, and grew website traffic while maintaining strong advertiser relations. After recognizing the increasing need for content marketing I lead launching of native advertising business at Alma Media. This initiative grew into Alma Brand Studio. Show less



Sanoma

• Finland
• Book and Periodical Publishing
• 300 - 400 Employee

• Editor In Chief of Cosmopolitan Finland

  • Feb 2010 - Jan 2015

  As Editor-in-Chief of Cosmopolitan Finland I oversaw a period of significant editorial and digital transformation. One of my proudest achievements during this time was the launch of MyCosmo, a digital and social magazine that revolutionized how we engaged with readers, social media, and influencers. This innovative product enabled us to shift from display ads to content marketing, setting the standard for the industry and driving significant revenue growth. My role involved pitching the idea, developing the business case, and overseeing the product's technical and commercial execution and content in addition to managing stakeholder relationships. Show less



Iltalehti

• Finland
• Newspaper Publishing
• 100 - 200 Employee

• Managing editor

  • 2007 - 2010

  Working in several managing roles including newsroom editor and managing editor for editorial team in lifestyle section. Responsibility for developing and executing the launch of a new media brand, women's weekly called Ilona. Responsibility for circulation growth, leading team of 20 staff members, budget and advertiser relations. Working in several managing roles including newsroom editor and managing editor for editorial team in lifestyle section. Responsibility for developing and executing the launch of a new media brand, women's weekly called Ilona. Responsibility for circulation growth, leading team of 20 staff members, budget and advertiser relations.



Various Media Organisations

• Media Production
• 1 - 100 Employee

• Staff Writer

  • Sep 1995 - Nov 2005

  Staff writer in various national and local newsrooms (Etelä-Suomen Sanomat, Finnish News Agency, Iltalehti) covering domestic and foreign news. Staff writer in various national and local newsrooms (Etelä-Suomen Sanomat, Finnish News Agency, Iltalehti) covering domestic and foreign news.