Miia van Bolderen

Board Member at Suomen Autokierrätys
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Contact Information
us****@****om
(386) 825-5501
Location
Helsinki, Uusimaa, Finland, FI

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Experience

    • Finland
    • Non-profit Organizations
    • 1 - 100 Employee
    • Board Member
      • Jun 2023 - Present
    • Board Member
      • Mar 2022 - Present
    • Country Manager Finland
      • Apr 2021 - Present

    • Sales Operations Manager
      • Apr 2019 - Apr 2021

    • LCV Product & Marketing Manager
      • Nov 2017 - Mar 2019

      In charge of product management and the marketing communications of the Nissan commercial vehicles range in the Nordic countries + Baltic States. Responsible for lifecycle management and product strategy in terms of line-up, pricing, special versions, local campaign models as well as conversions. Balancing between right price positioning and ensuring right level of profit, by following key market reports and tracking KPIs such as product competiveness, segment share, profit performance and purchase funnel. Managing and implementing the quarterly campaigns for each model in each country within budget constraints Also responsible for LCV marketing communications strategy and implementation including events, CRM and media advertising. Owner of LCV marketing budget. Management of team of 3 + in-house agency staff Show less

    • Corporate Sales Marketing Manager
      • Jan 2016 - Nov 2017

      In charge of product management and the marketing communications of the Nissan commercial vehicles range and the fleet marketing for passenger cars in the Nordic countries + Baltic States. Responsible for lifecycle management and product strategy in terms of line-up, pricing, special versions, local campaign models as well as conversions. Balancing between right price positioning and ensuring right level of profit, by following key market reports and tracking KPIs such as product competiveness, segment share, profit performance and purchase funnel. Managing and implementing the quarterly campaigns for each model in each country within budget constraints Also responsible for LCV and Fleet marketing communications strategy and implementation including events, CRM and media advertising. Owner of LCV & Fleet marketing budget. Management of team of 3 + in-house agency staff Show less

    • Distribution Manager
      • Jun 2013 - Jan 2016

      Accountable for managing and forecasting wholesales for Nordic and Baltic countries, as well as ensuring right car in the right place at right time throughout the supply chain, from production planning to central stock, from stock to one of the 6 Nordic & Baltic compounds and from there onwards to one of the over 200 dealerships in the network. Responsible for production volumes and mix, stock age and mix, and the key contact of the European Supply Chain Management team. Supervising the annual business plan volume forecast and the monthly re-forecast and ensuring production plan is aligned to sales targets. Acted as a Subject Matter Expert to a European-wide Distribution Breakthrough project, successfully piloting and launching a whole new vehicle ordering and stock management interface to the dealer network among other new internal supply management systems. Successfully managing the production allocation, logistics flow and JIT deliveries of 7 new model launches in 7 markets within 12 months with an incomplete team Managing a team of 3-4 distribution coordinators and Sales Planning manager. Show less

    • Distribution Team Leader
      • Nov 2011 - Jun 2013

      Managing the operational level of wholesale and logistics keeping the lead times, ensuring the monthly landing within forecast. Managing a team of 2-3 Distribution coordinators and ensuring timely and quality service towards the dealer network of 7 Nordic and Baltic market Team leader and each coordinator with a specific responsibility for a product range and a market. Product responsibility including production allocation with right engine and spec mix and inventory management.

    • Distribution Coordinator
      • Jun 2007 - Nov 2011

      Supporting the dealer network and the field team of Finnish satellite office on lead times, availability, pipeline planning and NISSANs dealer facing ordering and SMIT interfaces. Monitoring and managing the pipeline, ensuring smooth deliveries from plant to dealer, generating wholesale.Finished the BBA degree in Haaga-Helia University of Applied Sciences during this position.

    • General Affairs Coordinator
      • Oct 2006 - May 2007

      Support establishing RBU NNE in different kinds of areas in general affairs/ HR /office management team (access control systems, mobile phones, subscriptions). After a year promoted to a GA Coordinator, continuing to support facility management and in ensuring tools and processes are in place for operative teams. Main responsibility to create processes for and manage the pool of company and other internal cars

    • General Affairs Assistant
      • Oct 2005 - Oct 2006

Education

  • Haaga-Helia University of Applied Sciences
    Master of Business Administration - MBA, Strategising in organisations
    2023 - 2024
  • Haaga-Helia University of Applied Sciences
    BBA/ Degree programme in International Business
    2008 - 2010
  • Inholland University of Applied Sciences
    Communication & Media
    2004 - 2004

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