Head of Customer Marketing

• May 2023 - Present

Head of Marketing - ICE Connect

• Feb 2021 - Jul 2021

Brought in to plan and execute the marketing strategy for the inaugural ICE Connect Europe in June 2021. A successful launch and now growing in reputation across the gaming landscape. ICE Connect is a unique and science led 1:1 online meetings platform for senior gaming operators to meet with world class solutions providers. In partnership with Quartz Executive Level Summits, this is another exciting addition to the ICE portfolio. Also worked heavily on associated new products such as ICE 365, as the portfolio prepares for the return of live events such as ICE London. Show less

Head of Marketing & Communications - LuxLive

• Jul 2019 - Dec 2019

Planning and executing the marketing strategy and team for LuxLive & lightspace, Europe's largest annual lighting event and part of one of the largest events organisers in the world, Clarion Events. Planning and executing the marketing strategy and team for LuxLive & lightspace, Europe's largest annual lighting event and part of one of the largest events organisers in the world, Clarion Events.

Group Marketing Manager

• Sep 2017 - Mar 2019

After my career break, I joined CloserStill Media as a Marketing Manager and was promoted to Group Marketing Manager in 2018. They are one of the leading exhibition organisers specialising in events across the Healthcare and Technology industries and have featured in the Sunday Times top 10 companies for international growth.• Responsible for the annual planning and marketing of newly acquired large scale exhibitions, eCommerce Expo, Technology for Marketing, & ad:tech • Working closely with the CEO, Managing Director, Marketing Director & Commercial Director in discussing both creative and commercial plans for the events and overall CloserStill strategy• Overseeing the rebrands of all three shows• Supporting sales teams and launching campaigns that generated over £2.7million of revenue • Overseeing the planning and implementation of three brand new concepts and websites. • Attracting over 14000 unique visitors across the three events• Working with the conference programme team to attract the best speakers in the industry• Developed over 40 key media partnerships with industry leading media and associations• Negotiated the largest PR partnership across the department• Managing a team of four direct reports• Mentor to junior staff across the department and telemarketing teams• Worked closely with industry experts to generate vital knowledge to help shape event marketing strategy• Identifying new marketing opportunities and create techniques for improving existing campaigns Show less

Marketing Manager

• Jan 2015 - Sep 2017

• Responsible for the marketing of The Pharmacy Show, Clinical Pharmacy Congress (CPC) & Trade Days.• Overseeing the re-brand of the Pharmacy Show in 2015, the largest event of its kind in the UK • Attracting over 12000 unique visitors across the three events• Generating £90k+ of delegate revenue in 2015 for CPC, the first time commercial tickets were sold• Implementing large scale digital, print and direct mail campaigns• Extensive market research to keep pace with government changes to the healthcare sector• Managing a team of two marketing assistants Show less

Career Break

• Feb 2014 - Jan 2015

A planned break from the workplace to travel around South East Asia and Europe. A planned break from the workplace to travel around South East Asia and Europe.

Senior Marketing Manager

• Jan 2010 - Feb 2014

Assuming a senior marketing role, reporting directly to the Managing Director. Responsibilities include managing a team of three, overseeing the creation and delivery of annual marketing campaigns of global education events.• Responsible for the annual planning and marketing of 30 events across the MBA, Masters, PhD & Undergraduate sectors in India and the Middle East.• Ensuring high profile client retention through attracting high quality candidates to events. • Leading marketing campaigns in 7 new countries over a 5-year period.• Liaising closely with the online marketing team to develop digital marketing strategies through social media.• Forging and managing long-lasting relationships with more than 100 media partners globally, including the Times of India & Khaleej Times (UAE)• Introducing QS products and events services, including events, online platforms, print advertising and lead generation services to directors of world leading institutions• Recruiting, leading and developing a team of three members responsible for marketing functions as well as conducting research for the globally acclaimed ‘QS World University Rankings’.• Responsible for budgeting & cost control• Travelling to over 20 collaborating countries and conducting in excess of 100 admissions seminars globally.Key Achievements• Achieved an event success and client satisfaction rate 5.3 out of 6 in a region with annual turnover exceeding £2m.• Annually attracted over 40.000 registrations through targeted marketing campaigns.• Increased revenue intake by over £1m following successful entries to new markets including Saudi Arabia and Africa.• New business sales revenue intake of £500k between 2011–2014 from institutions around the world. • Developed a strong understanding of digital marketing campaigns such as CPC through key mediums such as Facebook, Twitter and Google. • Successfully running over 30 fairs for less than £50k, going 30% under the specified budget. Show less

Marketing Manager

• Apr 2007 - Dec 2009

After working as a Marketing Assistant for one year, I was promoted to Marketing Manager for Africa and Israel as well as given increased responsibilities in India and Middle East. • Managing the integrated marketing campaigns of 4 events in Africa and an event in Israel. • Identifying opportunities for and developing partnerships with leading media representatives around the world.• Responsible for liaising with world leading journalists, taking content requests from them.• Liaising with QS journalists to get targeted material published across the globe. Show less

Marketing Assistant

• Jan 2006 - Mar 2007

Responsible for assisting with the marketing for 15 educational events across India and the Middle East.• Responsible for researching and identifying potential media partners to approach. • Researching and keeping up-to-date with the latest trends in the international education sector. • Opening requests for print and online advertising designs for the production team.