Mihika Kapai

at Blueprint Medicines
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Boston

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Bio

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Credentials

  • Hootsuite Social Marketing Certifcation
    Hootsuite
    Apr, 2020
    - Nov, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Feb, 2020
    - Nov, 2024
  • Inbound Marketing Certified
    HubSpot
    Apr, 2020
    - Nov, 2024
  • Google Ads Search
    Google
    Nov, 2019
    - Nov, 2024

Experience

  • Blueprint Medicines
    • United States
    • Biotechnology Research
    • 400 - 500 Employee
      • Jun 2023 - Present

      • Jul 2021 - Jun 2023

      • Dec 2020 - Jun 2021

      • Jun 2020 - Dec 2020

      MBA Marketing Intern- AYVAKIT

  • Siemens Healthineers
    • Hospitals and Health Care
    • 700 & Above Employee
    • MBA Marketing Intern
      • Jun 2019 - May 2020

  • Breakaway Ventures
    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Management Consultant
      • Jan 2019 - May 2019

      • Conducted an in-depth analysis of internal and external growth drivers/limiters along with competitive bench marking • Created an innovation strategy for the agency to identify unique positioning in the M&A market • Built consulting decks and presented key findings weekly to Head of Strategy at Breakaway LLC • Recommended new go-to-market strategy and business model that was subsequently implemented by the CEO • Conducted an in-depth analysis of internal and external growth drivers/limiters along with competitive bench marking • Created an innovation strategy for the agency to identify unique positioning in the M&A market • Built consulting decks and presented key findings weekly to Head of Strategy at Breakaway LLC • Recommended new go-to-market strategy and business model that was subsequently implemented by the CEO

  • Balaji Telefilms Ltd
    • India
    • Entertainment Providers
    • 700 & Above Employee
    • Professional Actor, public speaker and theater coach
      • Jan 2005 - Apr 2016

      • Essayed an eclectic mix of characters for several reputed TV shows, spanning 2000+ episodes • Co-developed and implemented a marketing strategy that led to increased viewership and ratings in Asia and Europe • Essayed an eclectic mix of characters for several reputed TV shows, spanning 2000+ episodes • Co-developed and implemented a marketing strategy that led to increased viewership and ratings in Asia and Europe

  • Bead Boat
    • Mumbai Area, India
    • Founder
      • 2010 - 2013

      • Employed and led a team of 8 skilled artisans and 3 interns, developed monthly goals and monitored performance • Created a profit-sharing model for employees and reduced operating costs by 20% • Designed and developed marketing materials for advertising including brochures, photos and videos • Implemented a multi-channel marketing campaign that increased customer engagement and leads • Analyzed consumer trends and defined distribution strategy that grew business by 67% CAGR • Developed a B2B and B2C pricing model and built marketing promotions to increase sales velocity • Built and executed a business plan resulting in sales of 6000+ fashion and home accessories in 18 months Show less

Education

  • Babson F.W. Olin Graduate School of Business
    Master of Business Administration - MBA, Marketing Analytics
    2018 - 2020
  • University of Mumbai
    Bachelor's degree, Political Science and Government
    2003 - 2006

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