Growth Lead

• Nov 2021 - Present

Senior Technical SEO & Digital Analytics Consultant

• Sep 2018 - Present

Working with a client that is a leading global consumer goods company, with focus on hygiene products. The group activates in more than 100 countries, with a portfolio of strong global or regional brands and a sales turnover of over 12 billion Euro. Google Analytics 360: Setup, Audit, Fix and Improve the tracking solution by using Custom Dimensions, Custom Events; Google Analytics Ecommerce tracking implementation through Google Tag Manager, debugging of it and maintaining the reporting accuracy; (Including GA4 migrations and set-up) Google Tag Manager 360: Setup and Improve the custom events that are sent through GTM to the Google Analytics 360 platform. Creating global tracking solutions that works across multiple websites in order to structure and unify the reports; Creating events based on Custom JavaScript that dig deeper into user behavior to obtain the most valuable insight possible; Optimize the Google Tag Manager container to reduce its impact on Website Speed Performance; Google Optimize 360: Setup and create experiments that increase the conversion rate for specific websites and also improve the user experience on the websites; Website Speed Performance Reporting: Creating node.js app to track the website speed performance scores across multiple websites (300+) at a time using the current Google Cloud APIs (Lighthouse API, Pub/Sub, Google BIgquery, Google Data Studio);

SEO Consulting (Freelancing)

• Mar 2015 - Present

Local business SEO: ▪ Create and optimize Google My Business Profile, Yelp & others; ▪ Local link building; ▪ Citation building; ▪ On-Page local optimisation; ▪ Reputation management - increase reviews and deal with negative reviews; ▪ Improve local behaviour signals (CTR, mobile clicks to call, check-ins, etc) ▪ Improve social media presence for local business; ▪ Site Speed performance improvements; ▪ SEO Audit; ▪ Technical SEO; ▪ Monthly / weekly reports about SEO progress and client's feedback implementation status; Other non-local SEO responsibilities: ▪ Technical SEO Audits ▪ SEO Off Page Optimization ▪ Keyword research ▪ Link building activities & link building opportunities for PR ▪ SEO log analysis ▪ Create XML & HTML Sitemaps ▪ Create & implement Google Structured Data using Tag Manager ▪ Create landing page wireframes ▪ Implement conversion tracking ▪ Create events & goals in GA for user behaviour tracking Other responsibilities: ▪ Creating, running and maintaining local PPC Campaigns (Google, Facebook, Bing, AdRoll, Twitter Ads, etc)

SEO & Digital Insights Manager

• Mar 2018 - Oct 2018

Web & Data Analytics Google Analytics - Setup, Audit & Fixing tracking issues; Google Tag Manager - Setup, Audit & Fixing tracking / setup issues; Generating Monthly Performance Reports - Focusing on actionable digital insights; Google Bigquery - Interrogating databases & exporting results to other reporting tools; Google Data Studio - Generating dashboard based on different sources; SPA (Single Page Application) Tracking Documentation, Implementation & Debugging of current setups; Search Engine Optimization Technical SEO - Server Log Analysis, Structured Data Implementation, Internal Architecture Improvements, Website Speed Performance Optimization, Keyword Relevance Analysis - Python script based; On-Page Optimization - Keyword Research, Content Gap Analysis, Keyword Mapping, Documentation for Content Optimization Link building PPC (Pay Per Click) PPC Campaigns creation, audits, optimizations and ongoing maintenance; Conversions tracking implementation through GTM for custom user actions; Tools & Platforms used: Ahrefs, Moz, SEMRush, Majestic Google Analytics 360, Google Tag Manager 360, Search Console, Keyword Planner, Data Studio; Screaming Frog, Deep Crawl, Botify;

Senior SEO & PPC Specialist

• Jul 2016 - Apr 2018

Develop the creative concept of SEO pages, based on the creative strategies established previously; Optimize On-Site elements - title tags, meta descriptions, alt text, duplicate content, robots.txt, robots meta directives, schema.org structured data, HTTP status codes, page speed, conversion rate optimization, domains, URLs, canonicalization, redirection, site crawlability; Optimize Off-Site elements - internal link architecture, external links, anchor text, backlinks, link equity; Improve my work efficiency by using SEO tools such as Google Analytics, Search Console, Ahrefs, SEM Rush, Majestic, Rankinity, Unbounce, Weg Log Explorer, Screaming Frog etc. Automate tasks using programming languages like JavaScript, jQuery, RegEx, XPath, MS Visual Basic (Excel VBA); Create and test new campaigns during pilot periods; Propose long-term strategies for the development of paid advertising; Preparation and presentation of business plans; Manage the pay per click account on platforms like AdWords and AdCenter Manage the social media pay per click campaigns (on LinkedIn, Facebook, etc.) Analyze keywords, analyze and tests the efficiency of different keywords on different platforms; Analyze and test ads; Analyze the competition in order to optimize keywords, ads and campaigns; Create the concept and the content for the web pages made for the campaigns I am in charge of; Optimize the web pages from the pay-per-click campaigns by testing different content elements, graphical elements, page layout and structure etc; Create and optimize the content of the product for maximum efficiency; Optimize the conversion rate of paid ad campaigns taking into consideration the budget allocated; Create and manage the re-marketing campaigns Explore and test a large array of paid ads: pay-per-click, pay-per-view, cost-per-action, banners, video ads, etc; Evaluate the efficiency of the campaigns by making monthly reportsand also reports for the management;

Digital Marketing Manager

• Dec 2015 - Dec 2016

SEO Optimize the website Create and manage lnk building campaigns Reduce the website errors and create a steamed user experience Manage PPC Campaigns (AdWords) Implement e-mail marketing campaigns & optimize newsletter templates Optimize social media presence Report the main online presence KPIs SEO Optimize the website Create and manage lnk building campaigns Reduce the website errors and create a steamed user experience Manage PPC Campaigns (AdWords) Implement e-mail marketing campaigns & optimize newsletter templates Optimize social media presence Report the main online presence KPIs

Head of Digital Marketing at The KPI Institute

• 2014 - Jul 2016

The KPI Institute is the global authority on Key Performance Indicators (KPIs) research and education, providing through its publications and training courses insights on how to measure and learn with KPIs. It developed the first KPI Management Framework and runs five main research programs, dedicated to performance management, the Balanced Scorecard, KPIs and organisational strategy. The main program, dedicated to documenting and cataloguing how KPIs are used in practice, resulted in the establishment of www.smartKPIs.com, the largest online database of well documented KPI examples, with over 7000 examples from 16 functional areas and 25 Industries. Over the last 8 years, The Institute assisted thousands organizations in finding solutions to their KPI needs. Role: Coordinate organisational online presence through a combiation of SEO, SEM and other related approaches. Optimize main sites of TKI Create SEO campaigns for TKI websites Optimize social media pressence and increase its followers/users Create AdWords campaigns for each category of the TKI products Analyze our site traffic through Google Analytics Analyze our site through Google Webmaster Tool Support Graphic Design with wireframe when developing a new website design Monitor direct and indirect revenue from digital marketing campaigns

Research Internship

• May 2012 - Jul 2012

Research and data analyses of social media activities of different companies from different industries. Research and data analyses of social media activities of different companies from different industries.