Experience

eCarsTrade

• Belgium
• Retail Motor Vehicles
• 1 - 100 Employee

• Head Of Marketing

  • May 2021 - Present



Wordika

• E-Learning

• CMO

  • Aug 2020 - Dec 2020

  Created marketing strategy Built digital-marketing infrastructure and analytics Detected scalable channels Prepared product and business for scaling The business has grown x2 in 4 months (from August to December) Created marketing strategy Built digital-marketing infrastructure and analytics Detected scalable channels Prepared product and business for scaling The business has grown x2 in 4 months (from August to December)



CarPrice

• Russian Federation
• Retail Motor Vehicles
• 100 - 200 Employee

• • Nov 2019 - Apr 2020

  - Created an audience-driven 360 marketing strategy (incl. communication) using data from the market- Made a campaign (communication + media planning) which was proved as efficient in Saints-Petersburg and need some tuning for Moscow- Implemented an automatic system that set confirming type using ML (call or SMS). Selection depends on the customer attributes- Changed the Department structure- Evaluated and closed a number of loss marketing activities (20% of budget)

• • Oct 2016 - Nov 2019

  Time to market dramatically decreased by integrating with cloud-marketing platform Exponea, agent-manager Huginn, Google Tag Manager and Google OptimizeThe share of CRM-marketing in sales has increased by 50%

• • Dec 2015 - Nov 2019



Qiwi

• Russian Federation
• Financial Services
• 700 & Above Employee

• Customer Experience Manager

  • Apr 2013 - Dec 2015

  Decreased of number of Visa QIWI Wallet wrong replenishments by 35% Resolution of more than 5% of claims have been automated Decreased of time to pay in money send providers by 10% Increased conversion from first to second payment by 14% Created an SMS marketing company with a 4% conversion to debit card order Decreased count of text claims by 25% Increased of QIWI total net revenue up to 5% Decreased of payment errors in bank providers from e-money balance on self-service terminals by 90% Increased of self-serviced calls to 15% Show less



Ideal price

• Moscow

• Marketing Specialist

  • Jul 2012 - Mar 2013



Art. Lebedev Studio

• Russian Federation
• Design Services
• 100 - 200 Employee

• Trainee

  • Feb 2012 - Apr 2012